In ancient Greece, there were 12 Olympian Gods that resided on Mt. Olympus. Their mythology was a religion that the Greeks used to explain baffling occurrences in their lives. These myths had a power that transcended place, time and logic. They lasted and persisted through many lifetimes.
Today, many business people still believe in Gods and Myths – i.e., the old, stale and ineffective marketing techniques and strategies taught in school, old books; and still employed fastidiously and with reverence by business owners everywhere.
But, the marketing and business world has changed. The lead generation world has changed. It’s time to dispense of those empty idols and ‘blindful’ beliefs.