Search engine optimization (or SEO) is absolutely essential for any website’s success. But even when armed with an artillery of useful knowledge, your SEO campaign would never be complete without making use of tools that could help optimize your site, focus your efforts, and speed up the entire process.
After careful research, we’ve come up with 18 interesting free and commercial tools for SEO. The free ones we know you can’t lose out on; the commercial ones could be great choices but you’ll have to take a closer look and judge for yourself.
Google Insights for Search
Google Insights for Search is an incredibly useful tool that helps you compare and analyze search trends over time and their popularity depending on place. It gives information on search volume, the categories your keywords falls under, as well as related searches and rising searches related to your keywords.
It’s just an overall really helpful tool when trying to choose keywords that you’d
like to optimize your website with.
Google Trends is a tool that helps you analyze keywords and sites to see trends in searches for a particular key phrase across the years, their popularity depending on place, and even the specific sites that were most visited. It’s a great help for determining the right keywords to use and is particularly useful when combined with Google Insights for Search.
Google Analytics is a free tool which can help you analyze the traffic that flows into your website. It gives you statistics on the number of people who have entered your site (as well as new visitors), your bounce rate (or the rate of users who click your link then leave it right away), the average number of pages visited, and the average time people spend on your website. Aside from all that, it also gives information on what keywords people used to find your site so you know which keywords are working for you.
Google Analytics presents all this information in easy-to-understand charts, graphs and reports.
Google Webmasters Tools
Google Webmaster Tools is a free comprehensive tool for finding out your site’s visibility on Google. It shows you what pages of yours are getting indexed by Google and helps you increase your visibility by pointing out errors (such as website speed, broken links, etc). You can submit a sitemap so that it can check all your links, you can manage robots.txt files on it, see what keywords people used to get to your website, and many more.
Alexa is a website information company that has several tools which could help you compare how you stack up next to the competition. It can also give you valuable information on what to do to improve your rankings if you’re falling behind.
The Alexa Traffic Rank compares your popularity, reach and overall page views with your competition.
The Search Analytics tool lets you know which keywords are leading traffic into your competition’s websites so that you get ideas on effective keywords you could use.
The Audience Data tool lets you know the demographics of the people who go to the websites of your competition so you can tailor your website to suit their tastes.
Those and several other tools await those who choose to use Alexa to help them in their search engine optimization efforts.
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