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Link building the right way can be hard work. Especially now that Google and Google’s search engine algorithms continue to push, emphasize and reward valuable content with superior search engine results. (Note: Not all content gets rewarded – just valuable content.) When done right – and as a crucial part of any SEO campaign – link building can be massively effective.

Here, you’ll find 20 Google Panda friendly ideas and tips for link building; and 5 black hat link building techniques that could get you penalized or banned by Google.