Author Archive

Events.Careers Launches One-Stop Job and Careers Event Hub

Events.Careers’ goal is to organize all the important information on events, job fairs, and webinars under one roof. Events.Careers strives to collect and disseminate complete information about all such job and career events on their one-stop website.  More information obtained at http://events.careers/events/   

With a tremendous need to collect and organize information regarding events, Events.Careers strives to put together all the details of events and deliver them to the masses in a single destination. Majority of event planners fail to promote their events successfully. However, with the will and determination to share the burden of event managers, Events.Careers has undertaken the ultimate task of promoting events for companies and providing people with a one-stop shop to check out all the things that are happening around their area.

Events.Careers

Events.Careers is set to launch its new website to promote and share details of events so that people can view complete information on anything from job fairs and websites, to seminars of all sorts. The company has also undertaken the responsibility of promoting events on behalf of other companies.

Outsourcing Event Promotional Needs to Events.Careers

While some event planners are naturally inclined to putting all the basic details of their event together, a majority of planners lack the ability to promote and market their events to the right target markets. The lack of awareness about an event hampers its quality and results in a decreased number of attendees. With a global reach and years of marketing experience, Event.Careers promotes the finest career and job related events for event planners at all desired locations.

To create strategic alliances with Events.Careers for promotional purposes, event planners can choose between Bronze, Silver, Gold, Premium, and Bulk memberships, with more event promotions and increased discounts with each higher membership rank. Moreover, after the launch of its new website, individuals can get updates on the most happening events at a single place.

About Events.Careers

Events.Careers is an online hub that gives complete up-to-date information on job and career events happening around the world. The company has recently launched its website to promote the finest career and job related events that are taking place at the moment. The company has formed ties with well-known event planners, giving them crucial access to the widest possible job and career related audience.

For more information on how to outsource your event promoting needs to Events.Careers, visit http://events.careers/events/

Information regarding all the upcoming events around the globe can also be found on http://events.careers/events/

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LinkedIn Opens Blogging Platform to All Members

On-going changes on the social media site and how they will impact your professional brand

Ryan Roslansky, well-known content guru of LinkedIn, announced in the site’s blog that they will be opening their publishing platform beyond the so-called “Influencers” like Bill Gates, Richard Branson, and other publishers currently aggregated on the site. Starting with 25,000 members last week, the blogging platform will be opened to all 277 million members “over the next few weeks and months to come”.

LinkedIn is “Content King”

Content is king, and as John Hall wrote in Forbes, “it’s no secret that LinkedIn is turning into a content king.” Hall goes on to enumerate the four core areas in which LinkedIn provides content relevant to professionals.

  1. The Influencer program, which, as previously mentioned, provides expert insight from big names like Deepak Chopra and Meg Whitman;
  2. LinkedIn Today, which provides the latest news personalized according to its relevance for each member;
  3. Content sharing through SlideShare; and
  4. The widespread use of rich visual media.

LinkedIn is expanding the Influencers program both to include more and more new Influencers such as the CEO’s of Nissan and AOL, as well as “to include only the most engaged, prolific and thoughtful contributors and to ensure that their expertise matches up with our members’ interests.” With the site opening up its blogging platform to all members, Roslansky and his team aim to tap the vast and varied knowledge and expertise of its members with the idea that “every professional has valuable experience to share.”

In the Era of Paid Social, It’s Time to Build Your Own Network Lists

In Social Media Examiner’s predictions for 2014, several contributing authors focused on the growing pressure from social media sites for payment in exchange for visibility. However, as another contributor, Paul Colligan, points out regarding the vast reach of Facebook, Google, Apple, and Twitter: “We’ve built their networks, and we did a good job.” Put together, it seems as though the huge success of these networks was built by us, their members – and now they’re thanking us by forcing us to pay. But Colligan offers an obvious yet often overlooked solution: while still “playing nice” with the mentioned social networks, it’s time we put our efforts into our own lists. And “when social media marketers realize that they can reach their entire list without paying extra for the honor, the tide will quickly turn.”

For LinkedIn specifically, the opening up of their publishing platform will allow us users to publish posts that will show up on our professional profiles as original content. This creates great potential for our content to be shared and to reach “the largest group of professionals ever assembled.” Members can now also follow others and be followed themselves. All in all, it is clearly no empty boast by Roslansky to call LinkedIn’s blog “the definitive professional publishing platform.”

For more information, you may visit LinkedIn’s member help center. Those interested in applying for early access to the publishing platform can do so by filling up this form.

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5 Proven Ways to Better Engage Your Facebook Audience

With a user base higher than most countries’ populations, Facebook remains at the center stage of social media. And their acquisition of WhatsApp for an astronomical 19 billion dollars shows that they are not about to sit back and relax. Neither should you. Here are some statistically proven ways to effectively tap into the vast potential Facebook offers to engage your audience.

Use Visual Storytelling

As the term suggests, this comes in two parts. One is the use of visual content – videos, images, and even emoticons. Photos have been found to “account for 93% of the most engaging posts on Facebook”, getting “53% more likes, 104% more comments, and 84% more click-throughs on links than text-based posts.” Those emoticons that make you seem like a tween have surprisingly been found to lead to 33% more shares and comments and 57% more likes.

The second part involves telling a story and having an advocacy. The collective consciousness online is such that your audience is not easily fooled. In today’s content marketing arena, it just makes more sense and ends up being easier to be genuine, and to sincerely relate to your audience’s values and goals.

Keep Posts Short

Despite the recent huge dips and rises for Twitter as a business entity, their legacy is here to stay. Not only in tweets are short posts effective. Statistics show that posts under 250 characters get 60% more engagement, rising to 66% when under 80 characters.

Know When to Post

Studies show that there are certain times of the day and days of the week when posts are much more visible to your audience, and therefore, more likely to be engaged. These can, of course, vary between different interests such as business, sports, and entertainment, but there are general findings common to all. For example, it was found that posts published Monday through Wednesday have 3.5% less engagement than average, and a whopping 18% below average on Saturdays. On the other hand, engagement is 18% higher on Thursdays and Fridays. Facebook reported a 10% spike in the “Happiness Index” of users on Fridays.

Ask Questions

Just like IRL situations, asking questions is always an effective way to engage others. Statistics show that questions are twice as likely to get comments. The type of questions also matter, with “should” and “would” questions much more likely to engage than the “5 W’s”.

Offer Discounts, Coupons, and Other Promotions

Over one-third of Facebook fans like Facebook pages in order to participate in contests. “Caption this photo” contests were even found to lead to more than five times more comments. Like with questions, the type of contest also matters. Those with “softer sell” keywords, such as “event”, “winner”, and “offer” work much better than “coupon”, “discount”, and “exclusive”.

Statistics and other information in this post are from sources including but not limited to Kissmetrics, Wishpond, AMEX OPEN Forum, Buddymedia, HubSpot,Track Social, and Wildfire Interactive, as cited in  “7 Facebook Stats You Should Know for a More Engaging Page” originally published in Buffer.

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Which is the Right Blogging Platform for You?

Just a few years ago, lots of people were getting ready to write blogging off, claiming it would be killed off by the increasing use of social media sites like Facebook and Twitter. And yet, that never has happened and truth be told, blogging, especially for businesses has never been more popular (or, in some lucky cases, more profitable.)

Whether you are a hobbyist looking for a creative outlet to share your personal knowledge, a businessperson looking to expand your marketing reach or an entrepreneur hoping to make a few bucks off blogging alone, the first thing you have to decide when starting a blog is just what platform you are going to blog from. And as blogging has become more and more popular, your options have increased as well. Let’s have a look at some of the best choices out there:

WordPress

WordPress is the granddaddy of all blogging platforms, having celebrated its 10th birthday in July 2013. In fact, it’s so popular that 19% of the sites on the Internet – the whole of the Internet-  are now powered by it.

For those unfamiliar with WP, it comes in two forms; the freemium hosted variety over at wordpress.com or the free to use, self-hosted version at wordpress.org. Self-hosting is by far the better option for a truly flexible site but if you only want to dabble a little, the .com version is fine, and you can also switch over to .org later.

Pros: Free to use, 1000’s of themes and plugins, great community support, very flexible.

Cons: The learning curve can be a bit steep once you get into more advanced functions.

Blogger  

Blogger is Google’s WordPress competitor. It is free to use – all you need is a Google account – rather easy to use and is hardwired into the Google AdSense program, which means if you are looking to make a few bucks simply off blog content alone, it’s a great way to start.

Pros: Free, easy to monetize, comes with all of that Google support.

Cons: Very limited in terms of themes and plug-ins when compared to WP, has been threatened with extinction in the past by Google themselves and its future is still uncertain. Probably not the best choice for a business blog especially as there is no way to add a non-Google branded URL.

Tumblr

Tumblr is the cool kid on the blogging block; part blog, part social network and ridiculously trendy right now, especially with the 13-30 set. It’s an excellent choice for those who would rather curate content more than they would actually like to create too much of it themselves, the biggest reason why it is so popular with teens. It’s a freemium set up akin to wordpress.com and now that the API is available to developers, the number of bells and whistles you can add to a Tumblr blog is increasing.

Pros: Easy to use, owned by Yahoo!, great for hobby bloggers and businesses with a lot of visuals to share (mainly retailers)

Cons: Cannot be monetized at this time, owned by Yahoo! whose track record with products has been spotty over the last several years.

Typepad

Typepad has been around almost as long as WordPress but it has kind of fallen out of fashion these days and most people have forgotten that it even exists. It still has its users – including Seth Godin – but it is very inflexible compared to the other options we have talked about.

Pros: It’s reliable.

Cons: Not free, not very flexible.

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What Posting Paid and Fake reviews Can Do for Your Business

Customer reviews are increasingly important to all kinds of businesses, especially those that are locally based. Not only do more and more people find themselves heading to sites like Yelp! to check out what their peers have had to say about a certain business before they consider using it, the number of reviews a business has on Google Local makes a big difference as well, not only to their reputation but also to their overall SERPs visibility.

Actually, garnering these reviews from real people can be hard work and when you are already very busy, as most of us are, it can be tempting to look for shortcuts and in this case, many people turn to posting – and even paying for – fake reviews.  The question is: Is there really anything good to be gained from doing this?

Yelp and Fake Reviews

As the current ‘king’ of business review sites, Yelp! is the one place many businesses really want to shine and therefore, not too surprisingly as more people realized, more fake reviews began appearing. The situation got so bad that both consumers and the media began questioning the validity of Yelp! as a helpful tool at all. This led to the company itself taking aggressive action to stamp the practice out.

Nowadays, when Yelp! discovers fake reviews, they don’t take them down and they don’t remove the businesses listing. What they do instead is add a big pop box that informs users that they are about to view a listing for a company that has, in their words, “been caught red handed paying for reviews”. Users are then offered the chance to either click through to see the proof of that or to go ahead and read what is there anyway, or both. Whatever a user decides to do at this point, the damage is done.

And how do they find these reviews? Well, not only do they keep an eye for unusual user accounts activity and IP addresses (a restaurant in New Jersey getting 19 great reviews from a user whose IP address pegs them in Asia is a little unusual – you would have to agree) but they also have a little sting team of their own on the case as well.

Google and Fake Reviews

Posting fake reviews on Google may be even riskier as not only do you risk your company’s reputation but its standing in the SERPs as well. It is rare for Google to go in for public shaming in the way that Yelp! do (although they have been known to), they simply serve up a SERPs penalty instead and not just against your Google presence but often against your website as well.

And by the way, it is not just fake reviews Google penalize for, they also frown on paid reviews as well, much in the same way as they do paid links.

Fake reviews on Your Own Site

So, how about if you add a few not so real reviews to your own site, that can’t be so bad right? Wrong. By doing so, you are making a direct attempt to fool potential customers and if you are rumbled for that, very few consumers will ever forgive you. This also holds true for having employees, friends or family post for you as well. In an increasingly connected world, it is actually very easy for people to make the connections between the business and these people rather quickly as well, especially via social media, making you look silly as well as dishonest.

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Website Metrics You Should Be Keeping Track Of

Most people who own or run a business of any kind spend more than a little time working on their website. From design, to onsite SEO, to content creation, to offsite promotion of the site, it is fair to say that a business webmaster’s work is never done (nor should it be in this day and age). What many neglect to do however is to properly monitor the results of all that hard work.

Measuring website metrics is not hard. The ability to do so is offered free of charge to any webmaster who signs up for Google Analytics and if that admittedly sometimes rather confusing offering offers a little bit too much information for you to digest quickly then there are other platforms (although most of those are not free) that can simplify the most important information for you.

In reality, there are dozens of different metrics that can be tracked even for the smallest website – which is why Google Analytics can become overwhelming because you can track them all there – but which ones, on a day to day basis, are the most important to keep track of in order to make sure that your website is doing the very best ‘job’ it can? Here are some suggestions:

Visits and Unique Visits

Visits are possibly the most basic of all metrics; the number of visits your page has received in a certain time period. Unique visits are different – that figure shows a webmaster how many people have visited the site before rather than just hitting it once and clicking away.

Both of these figures should not be confused with hits. Hits are a pretty useless metric to track as they can be rather misleading. That is because this figure refers to how many times a page is downloaded into a browser so a visitor can view it. If you have ten images on a page that would could as ten hits for just a single visitor which is rather misleading.

Page Impressions

 Page Impressions tells a webmaster how many pages of their site visitors navigated to in a single visit. Most people are delighted if this is a big figure but beware, page impressions mean very little if no one is buying or otherwise following through on the intended conversion.

Bounce Rate

This measures how many users are coming to your site and then leaving right away. If this is high, there is obviously a problem somewhere whether it is because the content is not compelling, the site is hard to navigate or perhaps even the impression your site is giving to searchers in the SERPs is the wrong one and your page is not meeting visitors’ expectations when they arrive.

Exit Rate

This will show you where users are leaving your site from. This can be especially useful for e-commerce concerns as it can identify a problem in the purchase cycle navigation that is turning visitors off.

Referrals

Most website owners do a lot of off page promotion and this metric will show you what is and is not working. For example, many businesses use Facebook as a matter of course these days but if all of your hard work there is only bringing you a handful of visitors to your site every day, it is probably time to rethink your strategies.

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Using Infographics to Increase User Engagement

With a new round of Google penalties for poor linking practices having damaged a great many websites who used rather overzealous and questionable linking tactics  (contributing to blog “networks”, keyword stuffing, publishing spun content were all biggies), the need for original site content that is engaging for users and attractive for search bots is possibly more important than ever before.

Most people realize that images can play a huge role in user engagement, both on their own website and out there in social media land. In fact, according to Facebook, posts with images achieve twice the engagement rather than posts without do. With the rise of social media outlets like Pinterest and Instagram, images can have an even larger useful life.

This is, of course, great if you have a business that lends itself to this easily but what if you are in the services industry rather than the retail one? Coming up with great, engaging images that are relevant every time can be tough and expensive when you look at the cost of good stock photography.

Enter the Infographic

The one kind of graphic that any business can make great use of though is an infographic. They are large storyboards that share information and statistics in a visual as well as text form.

Infographics work on a great many different levels. Internet users tend to have rather short attention spans – an all text post about something as potentially snooze worthy (but important) as average insurance rates for different car owners may not be something that a lot of people will take the time to read. Present that same information in the form of an infographic though and you have an easy to understand, eye catching way to get your point across with ease. And infographics are of course great for sharing on social media as well.

Infographics and SEO

As well as being great for user engagement, infographics can give your site a big SEO boost. Come up with a really informative one and you will find that a lot of people will link directly to it, so that they can benefit from its appeal themselves. What you quickly gain are NATURAL, RELEVANT links that you did not even have to ask for – exactly what Google is looking for in a good site.

Making an Infographic

But, you say, I am no graphic designer and I do not have anything left over in my marketing budget to hire someone to create an infographic for me. Well, you really do not have to. There are a number of good resources out there that can help you create a good looking infographic relatively easily and inexpensively. A number of the best of these are not only Internet based (no need to invest in expensive software) and are either free to use or at most cost a $1 or so per infographic. Check out canva.com, Infogr.am, Easel.ly or Piktochart as they are all great choices and easy for anyone, even design ‘dummies’ to use.

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Three Lessons about Content Marketing You Can Learn from PewDiePie

Do you know what the most popular channel on YouTube is? If you think it belongs to a big brand or a platinum selling rock star, you would be wrong. The title of most subscribed YouTube channel belongs to PewDiePie.

If you don’t know who PewDiePie is, allow us to introduce him briefly. In the real world, PewDiePie is a 24 year old Swede called Felix Arvid Ulf Kjellberg. Back in 2009, he began posting videos on YouTube that were essentially game reviews and it is a format he has rarely strayed from in five years. Yet he has, as February 2014, closing in on 24 million subscribers and it is estimated that his channel gains one new subscriber every 1.037 seconds.

Just how did a gamer kid with a slight case of potty mouth achieve all of this? In large part, because PewDiePie is a brilliant content marketer and for anyone trying to market content – not just on YouTube either – there are some big lessons that can be learned from him:

Prolific, Regular Content Posting

PewDiePie began his channel in 2009 and at the time of writing has 1,657 videos online. That figure will have changed by the time you read this as he posts a new video every day, often more than that. There is never a shortage of new content to keep his subscribers entertained.

Now, while you almost certainly won’t have the time or money to keep up with PewDiePie’s content creation schedule, it is important that you stick to a regular publishing schedule and remain consistent. It is OK to publish just two or three pieces a week as long as that is what you always do. If your reader/viewers/followers etc. know that they can expect great new stuff every Monday, Wednesday and Friday, the chances are good that they will come looking for it themselves eventually without even having to be reminded.

Building a Loyal Fan Base

PewDiePie has built himself a hugely loyal fan following in large part because he interacts with his audience so well. He replies to comments on his videos and responds and acts on suggestions and he does it very well. He also has a habit of mentioning where these things came from in his video – if someone suggests he try a certain game for example, which makes his subscribers feel more connected to him even though they are just one of millions at this point.

You probably do not have millions of interactions yet so there is little excuse for not following his lead and responding and interacting with those who take the time to do so with you via your content.

Offering a Behind the Scenes Look

Another way that PewDiePie connects so well with his audience is offering a regular ‘behind the scenes’ look into his own life, not just in his videos but on his other social media accounts as well. His ‘bros’ as he calls them know who he is other than the dude who posts the game videos.

While no one is suggesting that as a business person you be quite as open as he is, you should ask yourself, “Do people really know who I am as a company?”, “What do I stand for (other than hawking my products and services)?”.  In this respect, you can also look to another well-known figure, Facebook’s Mark Zuckerberg.

As a person, he prefers to be rather private but as the head of a company that encourages the world to share itself, he understands that they have to give a bit back too. Thus why his dog has its own Facebook page, why he often shares insights into the workings of the Facebook office and even why he announced his marriage via a Facebook post he shared with the world. If you want people to interact with you and share themselves, you do, to a certain extent at least, have to be willing to do the same. The simple fact is most people prefer doing business with people they know and trust and content marketing gives you the perfect opportunity to build that trust.

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Running a Facebook Contest People Will Actually Enter

You have probably heard that a social media based contest – especially one that revolves around Facebook – can be a great way not only to promote your business and your brand to a new audience but also to increase engagement with your current customers. That can be true but running such a contest can be harder than you think.

One of the biggest hurdles many have found that they face when running such a contest is not setting it up – there are some great apps out there that make that very easy – and it is not administering it either, because those same apps help with that too. What is often very hard though is actually getting people to enter! Here are a few tips that should help:

The Prize

Choosing the Right One: The prize on offer should be one that corresponds with your business and will interest your target audience. Ideally, it should be your product or service but failing that, it should at least tie in with your niche.

Justify the Effort: If you are only giving away a t-shirt that is fine – just don’t expect that your fans will write an essay to get it. If on the other hand, you are giving away something far more substantial then that effort would be justified and most users would actually feel accomplished if they won for something ‘big’ for something they created rather than just for entering their name and email address.

The Copy

The copy that explains your contest has to be clear and concise. If it takes you half a page of copy to explain what your contest is all about then many users may become confused and frustrated enough to simply not bother to enter at all.

Your copy should also be very honest. For example, if you were a restaurant giving away a month of free appetizers but you really only want the prize used on one of your slower evenings, make that clear upfront to avoid misunderstandings and disappointments further down the line.

To Fangate or Not to Fangate?

Many people do choose to fangate their contests, only allowing those who have liked their page to enter. This can be a good way to gain fans but doing so also comes with risks and downsides. The first is that many of the new likes will simply unlike your page once the promotion is over. The second is that you will gain fans that have no interest at all in your brand, just in winning something which means as a follower, they also have very little value to you in the long run.

It is often better to ‘give to get’. Make your contest open to anyone and those who are genuinely interested in what you have to say and to offer in general will come to ‘like’ you of their own accord, whether they win something or not.

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The Marketing Power of a Meme

You may have realized by now that actually getting noticed in the social media world – especially on the ever popular but tricky to master Facebook- is not easy. Thanks to an increase in the number of users and some interesting algorithm changes, it actually seems to get harder every day, especially if you maintain several different social media accounts and are trying to populate them all in a limited amount of time.

If you have done any amount of testing in the social media space, you will probably have found that images can be a very big draw. Getting people to look at your pretty pictures though is only a part of the puzzle. For them to be most effective, you also need those users to share them in some way too. One tactic that can be very effective that many people overlook though is the careful use of memes.

What is a Meme?

Speaking in technical terms, the word “meme” is defined by its creator, Richard Dawkins, as a “package of culture.” You will almost certainly have shared more than a few of them in your personal social media activities (who doesn’t love Grumpy Cat?) but may have never thought that making use of such a casual, light hearted thing could actually become an effective part of your overall marketing strategy.

The advantages of using memes in marketing include:

The Potential to Go Viral – Perhaps more so than any other form of content, a great meme has the potential to go viral very quickly. It takes just a few seconds for a user to be charmed, amused or interested in a meme and just a second more to share, taking up far less of their time than say a YouTube video that they actually have to stop and watch.

Easy to Create – Finding the time to create lots of content is something that many people struggle with and yet a strong social media presence demands quite a lot of it. Memes are relatively quick and easy to make and while they should never, ever be all that you share, they can fill in the gaps between more substantial postings very nicely.

They are Relevant – Remaining relevant to your audience is essential. Social media is not about hard sell advertising so if all you ever do is post and tweet about your products, or pin pictures of your products then people are really not going to be interested or find what you are posting in any way relevant to them or worth the time. Mixing it up and adding both written and visual content is a must and so making memes a part of that strategy can really pay off.

It’s Fun – Who says that content creation has to be one long monotonous process that you dread tackling every day? Memes allow you to get a bit creative and have some fun and really, there is absolutely nothing wrong with that at all!

Looking for more marketing tips? Please visit our Marketing Resources page.

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