Business Marketing for 2012: Fact and Fantasy
Fact or fantasy? Facebook, Twitter, blogging, social media and mobile optimization are a big waste of time? Email and telemarketing still rule the day? Free stuff pushes prospects away?
In this ebook we are going to explore some of the marketing fantasies that some business owners and their management teams cling to so tightly – and the realties behind these mistaken beliefs as they apply to marketing in 2012.
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