WireWalkersVA

Do you know your web site’s Google page ranking?  Why would you need to know, right?  Just as long as your website gets enough traffic and visitors – one would think that knowing their Google page rank is not essential anymore.  Or worse, some people would not care about the PageRank at all. It’s a good sign if the website gets enough hits already but aren’t you at least a bit curious about your Google page ranking? Curiosity is one thing though, but there are reasons why you should want to know your Google page rank, and why you should strive to achieve a higher one.

What is a Google page rank?

First of all, in order for you to understand the importance of knowing your page rank, you should know or at least have an idea of what a PageRank is.

PageRank is an algorithm used by Google to somehow ‘measure’ the rank value of a certain page.  Google defines PageRank as “votes”, link votes to be exact.  In other words, to get the page rank value of a web page, there is a calculation needed, which is what the Google’s PageRank algorithm does.  This algorithm calculates how ‘important’ a certain page is.  Therefore, Google’s PageRank (the page ranking itself) is the representation of a website’s importance – or at least, the importance based on Google’s ‘point of view’.  To know more information about Google’s page ranking algorithm, feel free to check this website: http://en.wikipedia.org/wiki/PageRank

Why is it important to know my Google Page Ranking?

First, let me ask you something.  Why does your company have a website?  This is to reach the web community, right?  I mean, I am sure this is one of the reasons why a company or any business for that matter will want to put up a website.  Page ranking, as the thing suggests, is your site’s ranking, its importance to the web community.  Simply put, this is your site’s ‘popularity score’.

Now, since this ‘score’ is being calculated by Google’s PageRank algorithm, your site’s page rank value may change inevitably over time.  It may be for the better, which means higher page rank – which also means that your site did well and whatever marketing and backlinking you’re doing are obviously working.  But sometimes, you’ll notice that your site’s page rank will decrease.  Knowing this stuff will let you know that something, or whatever process you’re doing is simply not working, and that sooner or later, you’ll have to change it if you want to have a better page ranking.

Where can I get my page ranking information?

Nowadays, checking your Google page ranking is not a problem anymore.  One of the easiest ways to determine your page rank is to use a page rank checker tool.  A tool such as that can easily give out your page ranking information.  This certain tool is created so you don’t have to calculate your page rank yourself, and of course, so you don’t need to install any toolbar.  If you’re looking for a free page rank checker tool, CheckPageRankFree.com offers that and more.

Check Page Rank Free is a website created to easily provide page ranking information – all for free.  To know more about Check Page Rank Free and its free services, feel free to visit their website at CheckPageRankFree.com.

StreetBlastMedia.com / JakeWheat.com is a website owned by Jake Wheat, an outspoken author and blogger.  In his website, Jake directly addresses Anti-Bullying Laws and GLBTI issues as well as movie and product reviews and a multitude of other topics.  It’s a very informative website and he’s known for providing his unique and honest viewpoint.

In StreetBlastMedia’s post about Check Page Rank Free, Jake Wheat included Check Page Rank Free’s press release, and added our dynamic page ranking icon to his site.  He discussed their own page ranking (which is currently at PR 2), and he also included some techniques on how to increase page ranking.

To read more about Jake Wheat’s review of our website, click here: CheckPageRankFree.com – Where Do We Rank?

Our sincerest thanks to StreetBlastMedia.com / JakeWheat.com for the wonderful review!

DotCom Membership is a well-known site that recommends quality products.  They also have a collection of articles about blogging, internet marketing, home business, mobile marketing, SEO, social networking and more.  To learn more about DotCom Membership and what the site can offer, feel free to visit them at DotComMembership.com.

As part of being featured (aka, a website and product review), DotComMembership.com very positively discussed the PageRanking functionality that Check Page Rank Free currently offers.

To read the full product review, click here: Check Google PageRank With Free Page Rank Checker

October 8, 2012

Having the ability to check your page rank directly from your site saves both time and money. You save time by not having to go to a separate site to check your ranking, and money by being able to see if your marketing efforts are bringing traffic to your site.

Check Page Rank Free is a site that gives you the option of being able to check your page rank directly from your site. It is a service available for free to anyone and does not require you to fill out any registration forms or login information. Simply place the code on your website to allow quick access to the Check Page Rank Free site and anyone visiting your page will have the option of checking their own site ranking just by clicking on the button.

In addition to being able to access information (ranking) of their own site, users may also access the rank information about any website they like. Plus, page visitors can see at a glance where your page ranks in the standings as well. If your site is new it will naturally rank lower, but as time goes on it should improve. By having this information visible to your audience, you can modify current content and blogging practices to improve page rank.

This is a great service which will enable both site owners and site visitors to monitor page ranking at a glance. It is meant to be utilized to improve page ranking which is achieved by relevant content and number of views by others. I have personally incorporated the buttons on my site and am confident with monitoring and regular posting my site ranking will improve. This is an invaluable tool to help my business grow. You have nothing to lose by adding the functionality to your own site or blog.

Although Check Page Rank Free displays information related to Google’s PageRank algorithm, it is not associated with Google. It is strictly a free service provided to the public based on Google ranking.

Posted by Diane Ziomek on her blog, www.dianeziomek.ca

Checking your website’s page rank has never been easier these days. In fact, one of the easiest and most practical ways to do so is to add a free page rank checker tool to your web site or blog. It’s really simple and very much accessible to you and to your visitors – and, it’s free.

Free Page Rank Checker? Tell me more!

A free page rank checker tool lets you check your blog or web site’s page rank any time (as long as the data is available) on your own website. How is it possible? Well, it’s just a matter of copying and pasting a snippet of code to an HTML page on your blog or website. If you are a website or blog owner, you’ll have access to this, therefore, making it an easy task to do – or, worse comes to worse, your webmaster can easily do it for you.

Once the Google page rank checker tool is visible and working on your page, you can freely check the PageRank of any web site or blog. If you are curious about the page ranking of other websites, you can check these out too. Just simply go to the page where the free page rank checker tool is located and enter the URL of the website. You will be directed to a page where you have to verify that you are not a web robot or a bot, and after that, the web site’s page rank will appear – it’s that simple.

Google Page Rank Checker Tool: Where to get it

There are few sites out there who offer this tool. To be more precise, there are very few sites who offer this kind of tool absolutely for free, without any obligation from the user at all. Check Page Rank Free is a web site that offers this kind of service. The website is created to provide the Google PageRank of your blog or web page for free. Check Page Rank Free is merely making page rank checking easier and accessible to website and blog owners, and online users. Since they have this free page rank checker tool, you never have to go anywhere else to verify your page rank. Your site visitors, who may be curious about your site’s page rank or their own site’s page rank, will not need to go anywhere else as well. They just have to access your site and there it is – the free page rank checker tool.

Just go to CheckPageRankFree.com and click the “Page Rank Check Tool” tab. In that page, you’ll see three Page Rank Checker tool designs. Choose the one that you like best and copy the code right below it. After copying the code, go to your website, edit the HTML page or the page where you want the free tool to appear, and paste the code into it. Don’t forget to click ‘Save’! It’s easy, quick and free – which makes it the perfect web tool. Just make sure that you don’t alter the code that you’ll be getting from Check Page Rank Free. Changing or revising any code that you’ll get from CheckPageRankFree.com is against user guidelines and will put the functionality at risk for malfunction.

To know more about the free page rank checker tool and other services offered by Check Page Rank Free, feel free to visit their website at CheckPageRankFree.com.

Note: Google and the Google PageRank trademarks are owned by Google.

Press Release

WireWalkersVA, a web site development, SEO and social media company, recently launched its new project, a free page rank checker called Check Page Rank Free. The aim of the project is to create the tools and functionality that will enable anyone to check PageRank; to check their own page rank from their own web site; and also, to give everyone the chance to display their page rank information right on their website, by means of free dynamic page rank icons.

“Our goal is to provide tools, calculators and services that will be beneficial for the web community. When the idea of a free page rank checker came to the table, we immediately decided to make it happen. Our team at WireWalkersVA has really embraced this Project and you can see the imprints of their dedication throughout the website,” says Peter Lee, CEO of WireWalkersVA.

WireWalkersVA’s free page rank checker, Check Page Rank Free, is available to everyone. The website doesn’t require users to login or register. You can access the website whenever you want to check the PageRank of any blog, website or URL. If you want the free page rank checker functionality accessible right on your website (so your site’s visitors can also check their PageRank right from your website), Check Page Rank Free offers the page rank checker tool for free as well. When you access the site, CheckPageRankFree.com, simply go to the ‘Page Rank Check Tool’ page and choose the tool design that you like best, copy the code below it, and put it on your website.

WireWalkersVA also understands that showing your site’s page rank information can be desirable and important. With this in mind, they created page rank icons that show your web site’s page rank. These icons are also offered for free. Just access the “Page Rank Icons” page, enter your website’s valid URL, and click ‘Generate Now’.

Check Page Rank Free is not affiliated with Google, Inc. nor the Google PageRank algorithm – both of which are owned by Google. Our functionality just helps users to access their Google PageRank information. For more information about the free page rank checker and its tools, please visit www.CheckPageRankFree.com.

About WireWalkersVA
WireWalkersVA is a web site development, SEO and social media company based in New York, NY and was started by its CEO, Peter Lee and a dedicated team of business, marketing and social media advisors. Their website http://wirewalkersva.com/ provides business, marketing and social media resources in the form of free ebooks, podcasts, videos, blogs and a business forum.

Published on I-Newswire.com

Are you a new or growing business hoping to use Facebook to expand your reach and gain new clients? If you are, then I’m sure you’ve been looking around for ideas on how to create a good Facebook page that will attract a lot of fans and get your brand out there to the millions of people who don’t know about it yet.

Well, this e-book is not about giving you tips on what to do, but SHOWING you the elements of a good Facebook page by analyzing one that’s already gathered millions of fans. And what better example to give you than the Facebook page of one of the largest corporations in the world, Walmart.

Background of the Company

Walmart was founded by a man named Sam Walton from Arkansas. After gathering experience working for J.C. Penney, Walton met the Butler Brothers who owned a chain of stores called Ben Franklin. He was offered the chance to run one of their stores in Newport. He then proceeded to run the store extremely well. Later on, he opened a franchise of Ben Franklin but named it “Walton’s Five and Dime” which was slightly less expensive than competitors in the industry.

Sam Walton finally opened the very first Walmart Discount City in Rogers, Arkansas on the 2nd of July, 1962. It was so successful that in less than 5 years, it had expanded to 24 stores around Arkansas and reached nearly 13 million dollars in sales. By 1968, Walton expanded his store outside Arkansas to Missouri and Oklahoma.

Walmart grew in popularity, continually expanded its stores, established itself as a “neighbourhood market”, and increased its revenues until 2002 when the company reached 219.8 billion dollars and became listed as America’s largest corporation on the Fortune 500 list.

Today, Walmart is the largest retailer in the world with a total revenue of 421 billion dollars in 2011. It has approximately 8,500 stores scattered around 15 countries and it still continues to grow.

General Overview of Walmart’s Facebook Page

The Walmart Facebook page is undeniably a popular one having been listed as #6 in the Internet Retailer Top 500 guide. And it’s no surprise that their Facebook page was so high up on that list considering that it has amassed a whopping 11,264,856 fans as of January 2012 and has been found by Social Baker to gain an average of 3,903 fans each day.

In addition to the astounding number of fans who have joined, there were 131,950 people “talking about this”, which is a feature that shows how many people have interacted with the page in the last week. By “interacted”, we mean joined, Liked, commented, or posted something on their Facebook page. It’s a great indicator of how active a page is and not just something that people have joined and forgotten about. Also, there are 405,515 people who “were here”, which shows how many people were detected by Facebook as being in the actual stores. This feature can give a rough estimate of the number of people that visit a certain store and is available to business pages that include their addresses on their Facebook.

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The Company Background

Build-A-Bear Workshop is an American company that specializes in selling custom-made teddy bears and other stuffed animals. Customers are led through an interactive process of assembling a stuffed toy of their choice. They are allowed to choose the type of stuffed toy (such as a teddy bear, dog, bunny, etc), the amount of stuffing, and then they can choose to dress them up in a wide variety of clothes and accessories that Build-A-Bear also retails. In addition to all that, customers can choose to give their bear a heart which they are supposed to rub and kiss “so that their teddy bear knows them best” and make a wish on before it’s placed inside the bear. They can also choose to put in a microchip that creates sounds when the bear is squeezed. After that, their bears are boxed up and given birth certificates with a name that the customer is allowed to choose.

Another special feature of Build-A-Bear is a barcode inside each stuffed toy with the owner’s contact information so that when a stuffed animal goes missing, finders can return them to any Build-A-Bear store and they can be returned to their rightful owners. This makes each stuffed animal purchased in their store feel completely unique and valuable to the customer.

Build-A-Bear Workshop began in October 1997 when Maxine Clark opened the very first store in St. Louis Galleria. It was an immediate success and the store reached sales of $400,000 within 4 months of opening. Maxine Clark obtained copyrights and trademarks for the company in the late 90’s such as their logo and company slogan, “Where Best Friend’s Are Made.”

The store expanded quickly and by the time it reached 2007, there were more than 400 stores all over the world that had sold more than 50 million bears. In 2011, the Nickelodeon star Victoria Justice was chosen as the new spokesperson for Build-A-Bear Workshop. She has since appeared in several of their commercials.

A General Overview of their Facebook Page
The Build-A-Bear Workshop Facebook page began in 2008 and has since acquired 1,690,785 fans. It also has 7,824 people “Talking about this” which is a feature that shows how many people have liked, shared, or commented on the Facebook page in a week’s time. This is a great indicator of how active a Facebook page is and not simply an inactive page that has just garnered a good number of Likes.

In addition to that, Build-A-Bear Workshop has 11,619 people who “were here”. This is a feature which shows how many people were in the actual Build-A-Bear Workshops in a week’s time. For businesses to be able to use this feature, they simply have to include all their business addresses in the location section of their Facebook page.

The Build-A-Bear Workshop page that immediately greets people who chance upon it is bright and gaily colored in yellow and blue, the trademark colors of Build-A-Bear Workshop. It features the company logo proudly displayed as their profile picture, along with a photo of “Smile of the Week”.

The “Smile of the Week” is a promotion which encourages people to post photos of themselves along with their Build-A-Bear stuffed toys for the chance to get featured on their Facebook page. It’s actually a brilliant little promotional tool because their wall is filled with a good number of smiling people with stuffed animals because of it. It tells people who come across their Facebook page that their stuffed animals bring smiles. Their wall is also filled with posts and comments by fans, a good indicator of an effective Facebook page.

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From our last blog, we talked about how basic website content is crucial when you want to effectively perform SEO optimization.  In this blog, we are going to give some tips about the “optimizing” part itself.

You have the basic website content, now what? It’s not enough that you simply have all the necessary parts of a website.  It’s also essential that you are able to create optimized content that will increase user satisfaction and overall rankings in searches.

Here are some useful tips on how to optimize content for your website:

• Create a website for people and not simply for search engine rankings

People can tell whether your website is merely tailored to improve rankings and it may not sit well with them.  Make sure that while your website does employ search engine optimization tactics, that you don’t miss the point.  Your website is still meant to be viewed by people, and if they like it, then they’re more likely to share it with their friends as well.

• Make your content as informative and useful to people as possible

People are interested in websites only if they see that it directly benefits them.  So don’t make it look like something for selling your business, but something that they need.  This will encourage more traffic into your website.  And since usability and popularity factors are valued by search engines then you’ll also enjoy higher rankings.

• Do a little research around your industry

Find out what your competitors and the industry leaders are doing right and learn from them.  You could also check out social media sites and see what people are talking about.  Try to see what hot topics are getting a lot of interest as well as recent trends.  This will help you get a great idea into what people are interested in and what type of content you should be putting into your site to captivate people. When you outsource SEO work, this will not be a problem for you as they have a great deal of experience when it comes to checking and researching these things.

• Create attention grabbing headlines

Many websites write about the same thing but you have to find a way to stand out.  Summarize your content in around 50 characters, and make people want to read your content.  Don’t forget to include keywords in your headlines.  Some helpful formats that grab attention are the “who-what-why” format, the question technique, and lists (top 10’s, best and worst, etc).  HTML offers 6 different headline formats from H1 to H6.  H1 is given the most weight, while H6 is given the least.  So use these wisely.

• Limit page content to reasonable sizes

Try not to put in too much information per page.  People often get overwhelmed when they see content crowded into one page.  Experts recommend limiting one topic per page.  This also helps make searching for information much easier because those one-topic pages are given their own URL’s and own descriptions.

• Organize your content well

Try not to be too wordy with your content.  People like things written in a broken up way so that they can digest it in small parts.  Bullet points and lists are also effective ways to keep people interested.

• Include images and visuals

Although search engines don’t read visuals, they are a good way to keep people interested in your content.  You could optimize images by creating a title, description, image caption, and relevant links.  Make sure you don’t post photos that are too large though.  Keep the file size in KB’s.

• Make your site easy to navigate through

Create a naturally flowing hierarchy of links to make navigation easy.  Easy navigation increases a user’s positive experience and makes the website much more popular to users.

• Tag blogs or posts

Tagging is no longer given as much weight by search engines as it was before because people abused it with keyword stuffing.  However, it does help users find information more easily.  You could also use “Halo terms” or variations of a keyword in tags.

• Choose the right keywords targeted specifically to your customers’ queries

Make sure that the keywords you use are tailored to what people type in search engines.  For example, if your product is a toy for dogs, make sure that you think about all the “Halo terms”, or all the possible keywords people may use when they search for dog toys, including “mutt”, “puppy”, or even specific breeds.  You also have to take the culture and language of your target market into account when looking for keywords.  You can use Google Adwords to find the most popular keywords.  Should you choose to outsource SEO, this step usually is already included in their SEO services.

• Invite a call to action

A great way to get people to interact with your website and measure your site’s success is by giving a call to action.  This could be anything from downloading something, subscribing to the page, calling, registering, or of course, buying.  Aside from getting more interaction with this tactic, you also get the chance to get them more interested in your site.  For example, offering free trial services lets people see what a great company you are, and then they are more likely to buy from you and become loyal customers.

• Improve your website’s speed

Google considers site speed into its ranking factors, simply because a speedier site increases usability and improves customer satisfaction.  If your website is slow, then the great content that you have may not be accessed by people because they got much too impatient waiting for it to load! Try to determine the reasons why your site is slow using tools like Web Page Analyzer and find ways to improve on them.

• Make sure your website is perfect

Proofread and edit your website’s content over and over again to make sure it’s absolutely error-free and seamless with limited duplicate content.  This gives users the impression that your company is truly professional.  If there are mistakes in your content or there’s poorly written content, then users will doubt the legitimacy of your company and are less likely to trust your products or services.

Hope these tips will be of help when you’re doing SEO optimization for your website.  These tips may seem a lot to take but they are certainly worth it.  You can also outsource SEO responsibilities to an SEO company to make sure that all these tips are followed.

It’s an extremely competitive world out there and businesses are often looking for the next best way to improve their sales and make more money. Excellent marketing strategies have proven to be the most effective way to do so. However, most marketing techniques are much too costly and new businesses can’t always afford it. Businesses have then turned to new techniques such as social media marketing to expand their reach, increase brand awareness, and sell more products at – oftentimes – a fraction of the cost of regular marketing techniques.

Out of the various social media sites available, most businesses turn to Facebook for its versatility and ease of use. However, it’s not always easy to create an effective Facebook page. And while there are many tips out there that offer to help people create better Facebook pages, it’s not always easy to understand them unless you actually see them being implemented. Thus, we’ve created a case study on Foot Locker, a shining example of an effective Facebook page, to help young businesses out in creating their own.

The Company Background

Foot Locker is an American company that sells sportswear and footwear. It is renowned for its employee uniforms which resemble those of referees. Foot Locker began in 1963 when F.W. Woolworth Company bought the Kinney Shoe Corporation and used it as a subsidiary. Kinney Shoe Corp later branched out into specialty shoe stores such as Stylco, Susie Casuals, and finally, Foot Locker in 1974.

By the time they reached the 1990’s, Foot Locker became a top performing line and was responsible for over 70% of Kinney Shoe Corporation’s sales.

Today, it operates in more than 20 countries worldwide and has nearly 4,000 mall- based stores in America, Europe, and Asia Pacific.

A General Overview of Their Facebook Page

The Foot Locker Facebook page began in mid-2009 and has now amassed 1,888,586 fans and counting. As of January 2012, it’s been found by famecount.com to garner 1,588 fans A DAY.

In addition to that, Foot Locker has nearly 24,000 people “talking about this”, which is a feature which shows how many people have liked them, commented, or shared one of their posts in the past week.

As of January 1, 2012, they also had 876 people who “were here”, which is a measure of the foot traffic to actual Foot Locker locations (To get the “were here” feature on your Facebook, be sure to include the addresses of your shops on your page).

Upon entering the Foot Locker Facebook page, fans are shown an image of their logo as well as clear photos of their products in the top bar. What we found most unique about Foot Locker’s page is that unlike a lot of other Facebook business pages, it had A LOT of people commenting on their wall. Nearly all of the posts on their wall were from people who were inquiring about products or giving feedback on things they’d bought. Foot Locker is an absolute master at getting people to engage with their Facebook page.

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