Archive for the “Blog” Category

How to Use YouTube for Business

28 Mar 2012 0 Comments

Why Should I Use YouTube?

YouTube is a video-sharing website that began in 2005 and has exploded in popularity ever since. It gets over 2 billion views per day, making it the second largest and most widely used search engine next to Google. Since Google’s purchase of YouTube in 2006, it has given its videos increasingly prominent exposure in its search results. This has made the use of videos a virtually indispensable method of increasing a company’s ranking in a Google search.

How to Use YouTube for Business eBookFewer people utilize SEO techniques for their YouTube videos, which means there’s less competition and it’s easier to get your video ranking to the top in a short period of time. If you haven’t started using YouTube to market your business, then you should definitely get started on it.

In this e-book, we will explain how you can increase your search engine ranking using YouTube, some tips on what videos you can use and how to have an effective channel. Then, we’ll show you how to start an account with YouTube – starting today.

How Can I Use YouTube for My Business?

Although videos cannot replace a good website for your company, it can definitely help get your company more recognition in less time and effort. However, many companies simply have no idea what to post on YouTube that could possibly help their business.

Here are some ideas on what types of videos you can create for your company:

► Videos that share knowledge or show your expertise

Post videos that give your viewers helpful tips or advice concerning your company and its services. You could also post interviews with experts who can give viewers more information related to your industry or who can attest to your company’s credibility. An advantage of posting videos is that most people are more likely to pay attention to 5 minutes of somebody speaking, than read a long text explaining the same thing. You’re much more likely to grab their attention and keep it.

You could also use YouTube to post videos of presentations you’ve given which, aside from showing its viewers something informative about your company or product, can also show them that you’re an authority on the topic at hand.

► Interesting Advertisements

Take advantage of YouTube’s easy video-sharing options to post any of your company’s TV ads, radio ads, or even slideshows. With people’s increased dependence on TIVO, internet streaming, downloads, and the like, people watch TV and listen to the radio much less than they did before. They may have missed some great commercials that you’ve spent good money on and you could post these on YouTube for free!

… eBook Continued –  Free Download Here!

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How to Use Facebook for Business

27 Mar 2012 0 Comments

With over 800 million users and 60 million status updates daily, Facebook has been ranked #1 out of all social media sites and is the second largest website next to Google. People all over the world check Facebook daily which gives businesses that use it an excellent chance to reach an extremely wide audience.

Facebook is user-friendly, easy to customize and easy to navigate through. The revolutionary News feed feature that was added in 2006, allows people to see continuous updates of their contacts and the pages they subscribe to. This allows you to get your posts and updates out to people without having them actually visit your page.

How to Use Facebook for Business eBookWhat’s great about marketing your business on Facebook is that people tend to share products and services that they like to their friends. If you have a reliable company that sells good products or services, then your customers are likely to ‘Like’ you and give you good feedback. And because 78% of people trust peer recommendations over ads, then you could easily get friends of these customers to trust your product or service over the thousands of others which were not peer-recommended.

How do I show up more in News Feeds and searches?

The more engrossing your page is, the better it shows up in searches and News Feeds. Try to get as many Likes and comments as possible by creating posts that people would want to engage with. Try to get as many subscribers as possible too so that your posts can reach a larger audience and there could be more people to engage with your page. Don’t be afraid to ask people to Like your page and take advantage of Facebook ads if you have money to spare. You could also draw on your existing networks to get more subscribers by linking your websites or blogs to your Facebook page.

‘Shares’ and “RSVP’s” also increase your Facebook reach. Make sure to have posts and events that are exciting enough to get people to want to spread the word.

What should I post on a Facebook business page?

The businesses that have been most successful using Facebook are those that know how to engage with people. It’s important that you create a page that people want to check out and participate in. When anyone Likes or comments on something you posted, it’s shared with their network of friends as “____ commented on ____’s status”.

If a subscriber posts a good review to your product or service, or even simply shows interest in a status update, then their network of friends are able to learn about it and you have the chance to gain a bigger following. Remember that the more people comment or like something you posted, the more Facebook shows your post in people’s News Feeds to increase your reach.

Here are some helpful tips on what to post once you’ve got your Facebook page running:

►      Product information

Use Facebook to showcase your products and services. Inform your subscribers of the benefits of using your product as well as some of its special features. You could also post articles that mention your company or product, as well as positive reviews from people. Just make sure you don’t overdo it so as not to bore people; or, be seen as an overpromoter.

►      Useful information related to your industry

Include posts about interesting trivia and tips on things simply related to your field. You don’t want to lose people’s interest by having a page that just pushes your products onto them. You have to pique their interests and show that your page is not just about advertising but something that offers them more. You could also post informative and fun articles that your subscribers may read, like and share to their friends.

… eBook Continued –  Free Download Here!

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Business Advisor: Lois Reddick of Cultivating Our Sisterhood International Association, Inc.

26 Mar 2012 0 Comments

Courtesy of WireWalkersVA

 

Business Advisors is a special feature of WireWalkersVA.

We believe that every businessperson has some great and sound advice that they could give to their fellow colleagues.  In doing so, you’ll get to establish yourself as an expert in your field and get a nice backlink back to your website.

If interested in getting yourself featured, please send your information and advice to business-advisors@WireWalkersVA.com.

Note: The advice provided here was given freely for the benefit of others but does not necessarily represent the opinion of WireWalkersVA.

CULTIVATING OUR SISTERHOOD INTERNATIONAL ASSOCIATION, INC. (COSIA)

Cultivating Our Sisterhood International Association, Inc. (COSIA) logo

Name: Cultivating Our Sisterhood International Association, Inc. (COSIA)
Website: https://www.cultivatingoursisterhood.net/
Contact: Lois Reddick, founder and president
Business: 501(c)(3) nonprofit organization connecting women through networking, professional development, volunteering and fundraising.
Advice Topics:  Achieving Excellence through Business Not as Usual.

Cultivating Our Sisterhood International Association, Inc. (COSIA) is a 501(c)(3) nonprofit organization committed to connecting, teaching and inspiring women through networking, professional development, volunteering and fundraising. In 2010, COSIA was selected as a top 5 finalist out of nearly 100 nonprofit organizations for its outstanding board leadership. Of the finalists selected by the Volunteer Consulting Group (VCG), COSIA was the smallest and only organization operating without a multi-million dollar budget.

So, how does an organization like COSIA defy the odds? As founder and president of COSIA, here’s my advice:

Avoid a deficiency perspective

I fully believe in the power of setting goals and outlining realistic plans to achieve business success, but visionary leadership often requires a leap of faith. Unfavorable comparisons to others, or even your own expectations about what you should have already accomplished, can lead to a distorted perspective.  Instead of focusing on what you have not yet done, build from your strengths. Consider your greatest achievements, and identify ways to build upon your successes.

Adopt a mustard seed perspective

It may sound a bit clichéd, but accomplishments we view as small and insignificant may have growth potential that exceeds our expectations. These are the outcomes that rarely make our goal-setting lists. Keep track of the little things you have done that have had a tremendous impact on your life and/or the lives of others.  At the very least, highlight those positive customer reviews on your Website.

Remember who you are

Business failures, and even successes, don’t determine who you are as a person. Don’t forget to spend time thinking about who you are beyond your business and bottom line. Do some soul searching. Knowledge of who you are will help keep you focused when life’s challenges fail to conform to your goals and expectations.

NOTE:  Cultivating Our Sisterhood International Association, Inc. (COSIA) will be having their 2012 COSIA Retreat and Annual Women’s Conference on August 17 – August 19 (Friday – Sunday) at Guest House Retreat and Conference Center in Connecticut. More details here: http://www.cosia.net/retreat2012. 

Here’s how Cultivating Our Sisterhood International Association, Inc. (COSIA) advice appears on our website.

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Google+ For Business: How To Basics and Features

21 Mar 2012 0 Comments

Google+, Google’s latest attempt to enter the social networking arena, has been around and available for individuals with a Gmail account to use since the Summer of 2011. Initially businesses were not welcome and those who broke the rules and tried to create business pages masquerading as personal pages found those pages taken down very quickly.

That all changed in November of 2011 though, when Google+ opened up to businesses. But is it really worth your time getting involved in this new social network when you have so many other accounts to manage?

eBook: Google+ For Business: How To Basics and FeaturesIn this ebook we are going to guide you through the basic steps you need to take to set up a Google+ account for your business and then examine some of the features that are on offer to Google+ business users and what they might be able to help you do.

Setting Up a Google+ Business Page

The first thing you need to set up a Google+ Business page is to go here https://plus.google.com/pages/create to the Google+ Business Page Creator. There you will be guided step by step through the process of setting up your new page.

During the process you will have some decisions to make, the first of which is what kind of page you are creating. For a business there are three realistic options – Local Business or Place; Product or Brand; and Company, Institution or Organization. Which one you choose is up to you but give it some careful thought. If yours is a location based business the local business option is probably the best bet but if your company revolves around a single product or service then a Product or Brand page may be better.

From there you will be prompted to add a certain amount of mandatory information but you can create the initial page in about 5 minutes.

Key Features of Google+ That You Should Know About

When you first create your Google+ page for your business it will look rather plain and you may have no idea quite what you are going to do with it. To help you here are some of the key features you need to know about. And bear in mind that the whole concept is still very new and people, not just the Google guys, are developing new functionalities every day!

The New Way to Search – Google Direct

To see how Google’s new Direct Connect works type “+pepsi” into a Google search bar. This immediately takes you to Pepsi’s Google+ page (which is very nice indeed) People are just becoming familiar with this concept but it really is not hard to see how this can become an easy way for brands and companies of all sizes to quickly engage their target audience.

Larger companies like the afore mentioned Pepsi began taking advantage of this from the first day that Google+ business pages became available but within just a few weeks a great many smaller concerns are catching on as well. With the big guys taking the lead this time (which was not really the case with Facebook) maintaining a good Google+ business page may soon become as much of a must as a Facebook or Twitter account.

… eBook Continued –  Free Download Here!

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Top 10 Quick Twitter ‘How To’, Tips, Tools and Resources

20 Mar 2012 0 Comments

WireWalkersVA is very pleased to provide you with this Top 10 list of the most useful Twitter ‘How To’, Tips, Tools and Resources out there.  We made this list very quick and clean – without a lot of extensive commentary – so that you could explore and decide for yourself which resources you like the best.

We also created some great Twitter content so please check them out here:

  1. TweetDeck – You can filter or arrange tweets with this Twitter app.  Monitor tweets using multiple accounts.  You can also schedule your own tweets and add desktop notifications so you can always be up to date.
  2. Twollo – Keyword based, you can search for people who have the same interests as you.  With a targeted audience, you can create a more powerful Twitter network.
  3. TwitterFeed – Add your existing blog feeds to Twitter.  It also has real-time stats to track your feeds.
  4. Retweetist – Find out what people think is worth retweeting at the moment.  Tweetist shows the most retweeted tweets.
  5. Twictionary – Want to know what a certain Twitter jargon means?  Check out this Twitter dictionary.  It’s an extensive repository of words and meanings so you can learn the language of Twitter.
  6. Tweetmeme – Find out which tweets are popular right now and by whom.  You can check trending topics and number of retweets.
  7. Twitter Symbols – If you want to add cool symbols to your tweets, you can just copy the available symbols here and add it to your posts.
  8. Twitterholic – This app scans Twitter a few times a day to see which Twitter account has the most followers in Twitter.
  9. Tweet Adder – Voted as the “Best Twitter Marketing Software”, this Twitter tool is packed with helpful features that will surely make your Twitter experience easier. Some of the features include hardcore filters when searching profiles on Twitter, automated tweet search, automated tweet posting and much more.
  10. Tweetchat – If you want to be more interactive on Twitter, then Tweetchat is the app for you. This Twitter application relies mostly on Hashtags. By setting up a specific hashtag, it will connect you to a chat room where you can converse with other people talking about the same topic in real-time.

Which resources do you like the best?

Which additional resources would you add to this list?

Please see our other Social Media Resources.

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Business Advisor: Karen Cooper, MBA of Transworld Systems Inc.

20 Mar 2012 0 Comments

Courtesy of WireWalkersVA

 

Business Advisors is a special feature of WireWalkersVA.

We believe that every businessperson has some great and sound advice that they could give to their fellow colleagues.  In doing so, you’ll get to establish yourself as an expert in your field and get a nice backlink back to your website.

If interested in getting yourself featured, please send your information and advice to business-advisors@WireWalkersVA.com.

Note: The advice provided here was given freely for the benefit of others but does not necessarily represent the opinion of WireWalkersVA.

TRANSWORLD SYSTEMS INC.

Transworld Systems Inc. logo

Name: Transworld Systems Inc.
Website: www.web.transworldsystems.com/kcooper
Contact: Karen Cooper, MBA
Business: Collection Systems
Advice Topics:  Billing and collections tips to help reduce your outstanding A/R and get paid sooner.

My area of expertise is in billing and collections.  Here are some handy tips you can implement right away to help reduce your outstanding A/R and get paid sooner.

If your customer/patient statements have “aging buckets” on the bottom of the page (30, 60, 90, 120+), you should redesign the form to eliminate them.  What you’re doing is conveying an expectation that their balance will continue to age each month and you’ve even made a provision for that eventuality right on your statement.  It also trains customers who buy from you often to only pay off the oldest balances as they reach the bucket farthest to the right, but to never bring their accounts current.  It’s better to show the total balance and if possible, include a message that states “your account is now 60 days past-due” for example or provide some other threat if you intend to send them to collections, shut off service or whatever other consequence is appropriate for your business.  Colored paper for past-due invoices is also an attention grabber and stands out among the pile of white paper invoices on your customers’ desks, bringing it more attention.

Make sure you have a specific due date on each invoice.  Many invoices have the date the invoice was generated, but don’t state when they are actually due (again, it’s all about conveying expectations).  Additionally, it’s better to put a specific due date, rather than “Terms 30 days”.  Also, make sure you have your phone # on every customer contact.  Don’t make it difficult for your customers to call you if they have a question, a dispute, etc.  If your # isn’t on the correspondence, it may be several days before they get around to looking it up to call you to resolve their balance.  Time is money!

When a customer says they can’t pay in full, rather than asking “how much can you pay?” ask “How much are you short?”  The latter implies that you expect that they can pay most of the balance rather than that you are asking for a small crumb to hold you off for now.  And, when establishing a payment plan, make sure they are agreeing to more than just the one installment and that there’s an understanding of when the remainder will be paid and what the consequences are if they don’t adhere to the agreement.

After 90 days, accounts receivable depreciate at 15% per month (per US Dept of Commerce Study), so it’s costly to keep trying to collect yourself after 90 days.  Seek a collection agency when promises are broken or when your contacts are ignored or a balance reaches 90 days or as soon as a debtor tells you they refuse to pay.  Make sure the agency is licensed to collect in the state where your debtor is located and make sure they are bonded and insured so if they go out of business, they don’t take your money with them.  Also ask how often you can get status updates and in what format.  Do they provide online access to reports or only mail/fax paper copies (and how often or only upon request?)

Let’s bust some myths about collections:

There is no law that requires you to send a specific number of bills, nor are you required to send any kind of a warning letter before sending a debtor to collections.

Just because someone is making partial payments does not mean you can’t send them to collections if you feel it’s taking too long for the balance to be paid.

Small Claims court requires you to file in the county where the debtor is located, not where your business is located.  Not only is this inconvenient for filing, but then you have to show up for court in that county as well (and pay filing fees and the court dates are well into the future).  If the debtor doesn’t show or if you win the case, you get a court judgment – 70% of all judgments are never collected so you’ve wasted time and money and still haven’t been paid.  It’s not the most effective solution for collecting money.

Here’s how Transworld Systems Inc. advice appears on our website.

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Five Ways to Be More Persuasive in the Social Media World

20 Mar 2012 0 Comments

There are a lot of different opinions out there when it comes to the world of Internet marketing. The one thing that almost everyone in the field can agree on heading into 2012 though is that you can no longer have an SEO campaign of any kind that does not involve social media marketing.

So companies and businesses everywhere, large and small and in all niches are spending more time on their social networking efforts. Increasingly this is proving to be hard work as you really do need to cover all the bases that apply to your company. With Facebook, Twitter, LinkedIn and now Google + and many more sites to consider participating in, social media marketing is getting more complex everyday.

eBook: Five Ways to Be More Persuasive in the Social Media WorldOne constant of any good marketing campaign is that it has to be persuasive. Figuring out how to do this in the social media arena is a challenge that businesses have to meet if their SMM efforts are to be worth anything at all.

Social media marketing is tricky; the hard sell simply does not work. So if you can’t rely on that how can you be more persuasive? In this ebook we are going to share five great ways that you can make your social media marketing messages more persuasive and effective without coming off as unauthentic, an impression no company wants to leave.

An Oldie But a Goodie – Reciprocation

One of the oldest tricks in marketing, but still one of the most effective is taking advantage of the concept of reciprocation. That is the idea that if you give someone something – or do something for them, for nothing – and then ask that person for a favor they will be inclined to comply.

A great way to use the concept of reciprocity are content giveaways. Companies provide free video lessons, ebooks, trials of their service, all kinds of things.

In return for all these free goodies the company adds a call to action that does not sound at all hard sell or pushy. For example “Now that you have downloaded our free x please like us on Facebook; follow us on Twitter; visit our website and sign up for our newsletter.”

Many people will respond to this softer sell very well, figuring (as you want them to) well they did give me X, there’s no harm in doing Y for them.

A good example of this in action in the social media world is the file storage site Dropbox. The company gives away 2GB of cloud file storage to anyone for nothing (and that’s quite a lot of room).

In return the company asks that you spread the word about their service (which does of course have a paid option for users who need lots of storage space) through your social media accounts, providing you with a personalized link to do so. For every friend/follower/ connection of yours that signs up via your link you get 250MB more storage space, again for free. This is a great example of reciprocity in action.

… eBook Continued –  Free Download Here!

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Business Advisor: Yisrael Markowitz of Cost Cutting Consultant Inc.

16 Mar 2012 0 Comments

Courtesy of WireWalkersVA

 

Business Advisors is a special feature of WireWalkersVA.

We believe that every businessperson has some great and sound advice that they could give to their fellow colleagues.  In doing so, you’ll get to establish yourself as an expert in your field and get a nice backlink back to your website.

If interested in getting yourself featured, please send your information and advice to business-advisors@WireWalkersVA.com.

Note: The advice provided here was given freely for the benefit of others but does not necessarily represent the opinion of WireWalkersVA.

COST CUTTING CONSULTANT INC. 

Cost Cutting Consultant Inc. logo

 

 

Name: Cost Cutting Consultant Inc. 
Website: www.CostCuttingConsultant.com
Contact: Yisrael Markowitz
Business: Parcel and freight auditing
Advice Topics:  Parcel Auditing

It’s Time to Save Money: Parcel and Freight Auditing Advice

Companies that regularly use UPS, FedEx, and freight services can gain by using a parcel auditing firm. Auditors will check for late shipments, and look for errors in billing rates, which make companies eligible for credits. They will then file an internal credit request with the shipping carrier and arrange reimbursement.

Look for a firm that uses advanced technology that checks for several kinds of possible billing error, including duplicate billing, void billing, and erroneous residential and dimensional charges. Invoices should be supported by detailed reports that show on which carrier invoices to find each credit.

Many companies often don’t have time to deal with their invoices, or don’t have the necessary staff or software to go through hundreds of them at once. When these companies do examine their invoices, they often don’t understand them well enough to request credits on their own, and won’t even realize they are eligible for certain credits.

Parcel auditors require access to your UPS CSV files and FedEx TXT files. This will enable their analysts to see the credits you are currently receiving, and point out which credit opportunities have been overlooked. Auditors are only compensated on a contingency basis – once they have made your company money.

Here’s how Cost Cutting Consultant Inc. advice appears on our website.

Find more advice from our Business Advisors page.

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Top LinkedIn Subgroups Increase Membership at an Accelerating Rate

14 Mar 2012 0 Comments

Press Release

LinkedIn is an online social networking site that is centered on building business connections.  It was launched in May 2003 and has since amassed over 150 million members from all over the world.  LinkedIn’s popularity springs from its ability to help people build reliable business contacts, find jobs, recruit employees, and get valuable information about the work field.  It accomplishes all of these through several helpful features.  One such feature is the Groups attribute.  Groups can be created by any member and allows people with similar interests and affiliations to connect and interact with each other more easily.

In May of 2009, Peter Lee, CEO of WireWalkersVA, a New York based company, founded the LinkedIn group called “Job Openings, Job Leads and Job Connections!”.  As a group that provides its members with job, career, and networking opportunities, it has enjoyed an ever-growing popularity.  Now with over 700,000 members, it is the largest of all 1,224,427 groups on LinkedIn.

“Job Openings, Job Leads, and Job Connections” has 20 subgroups, a feature of LinkedIn which helps groups segment and create more targeted interactions and discussions for their members.  The 20 subgroups of this group were divided based on geographic location, occupation, industry, and special interest.  It’s been found to have one of the best and most diverse subgroup segmentations of all groups on LinkedIn, and also many of the largest.

The 20 subgroups of “Job Openings, Job Leads, and Job Connections!” are:

“IT: Networking, Forum and Jobs” (July 28, 2009) with 65,611 members

“U.S. Jobs, Careers and Networking” (June 26, 2009) with 59,280 members

“Canada Jobs, Careers and Networking” (June 26, 2009) with 41,373 members

“Asia Jobs, Careers and Networking” (July 10, 2009) with 40,894 members

“Europe Jobs, Careers and Networking” (June 26 ,2009) with 40,792 members

“Executives and Managers: Networking, Forum and Jobs” (July 28, 2009) with 37,841 members

“Marketing and Sales: Networking, Forum and Jobs” (July 28, 2009) with 36,298 members

“HR Staffing and Recruiting Professionals Forum” (July 14, 2009) with 36,147 members

“India Jobs, Careers and Networking” (June 26, 2009) with 33,604 members

“Project Management: Networking, Forum and Jobs” (August 26, 2009) with 26,086 members

“Finance and Accounting: Networking, Forum and Jobs” (September 10, 2009) with 23,977 members

“Top Candidates for Jobs: Post Profiles or Find Employees” (June 26, 2009) with 19,941 members

“Contract, Consulting, Freelance and Part-Time Jobs” (October 12, 2009) with 18,119 members

“Media and Entertainment: Networking, Forum and Jobs” (October 12, 2009) with 16,520

“Telecom and Wireless: Networking, Forum and Jobs” (August 12, 2009) with 16,094 members

“Health care, Bio, Pharma and Life Sciences” (August 26, 2009) with 14,619

“Retail, Product, Consumer and Service Professionals” (August 26, 2009) with 10,667 members

“Business Owners, Entrepreneurs, and Start-ups” (July 10, 2009) with 8,196 members

“Job and Career Networking” (July 14, 2009) with 8,141 members

“Real Estate, Finance, Investment, Construction and Sales” (August 12, 2009) with 4,011 members.

About WireWalkersVA

WireWalkersVA is a company based in New York that was founded by its CEO, Peter Lee and his team of business, marketing and social media experts.  They have a website http://wirewalkersva.com that provides resources such as ebooks, podcasts, videos, blogs and a forums on business, marketing and social media networking.  They aim to help new and established businesses thrive in a competitive world.  In 2009, they created the Group called “Job Openings, Job Leads and Job Connections!” that with over 715,000 members, has become the largest of over 1.2 million other Groups on LinkedIn.

Published on PRLog.com

Five Steps to a Successful QR Code Campaign

14 Mar 2012 0 Comments

QR codes – 2D barcodes that can contain all kinds of information that can be “read” by a smartphone that has the right reader app installed – are popping up all over the place right now, everywhere from the front of NYC skyscrapers to the bag your fast food burger comes in.

Although the concept took a while to catch on in the West, QR – Quick Response – codes are becoming more and more commonplace and a great many more companies are beginning to understand that these strange squares with squiggles on them can actually be used as rather powerful, and affordable, marketing tools.

Image: Five Steps to a Successful QR Code Campaign eBookLike any marketing technique though there are certain ways you can implement a marketing campaign using QR codes that will make it far more effective.

In this ebook we will guide you through five simple steps that will help make your QR campaign, even if it is your first, a success.

Step One: Defining the Purpose of Your QR Code Campaign

The first thing that any business, large or small, needs to realize when planning a QR code campaign is that QR codes are as useful as a utility as they are as a marketing tool. The biggest key to running a great QR code campaign is determining just why you are doing it and more importantly what value it will be bringing to your potential customers. So you should consider:

► Do you want your QR code to guide those who follow it to informational and/or educational content like a video about your product and your company, or an online catalog that details your offerings? For example, many Realtors have really embraced QR codes as a way to provide house hunters cruising a neighborhood with a lot more information about the property they have stumbled upon than an old fashioned for sale sign can.

► Would you be better off encouraging and boosting mobile purchasing habits by providing special freebies or discounts to those who take the time to notice your QR code?

► What is it that you as a company want to gain from the interaction? Are you looking for emails, phone numbers, some kind of social media engagement or are you hoping for a mixture of it all?

► Are you going to use a single QR code to advertise all your products/services/offers or would you be better off creating several different ones that each highlight a separate offering, whether that offering is a great video or a coupon for 50% off?

Where and how you are going to use your QR code is another consideration. In reality they can really be used anywhere that a smartphone user can snap a picture of them. A flyer, a business card, a mug, a shopping bag, even a t shirt, where you can use your QR code is really limited only by your imagination and your budget.

Once you have determined just what you want to provide your potential contacts with and how, then and only then, should you move onto the next step.

 

… eBook Continued –  Free Download Here!

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