Archive for the “Blog” Category

Top 10 Quick Google+ ‘How To’, Tips, Tools and Resources

WireWalkersVA is very pleased to provide you with this Top 10 list of the most useful Google+ ‘How To’, Tips, Tools and Resources out there.  We made this list very quick and clean – without a lot of extensive commentary – so that you could explore and decide for yourself which resources you like the best.

We also created some great Google+ content so please check them out here:

 

  1. Google+ Cheat Sheet – Already translated into several languages, this cheat sheet helps you to use Google+ like a pro.  The sheet includes most of the common syntax, hotkeys and tips that can help you navigate through Google+ smoothly and effectively.
  2. Start Google+  – Integrates Google+, Facebook and Twitter.  This app places your Facebook and Twitter streams just inside your Google+ stream which allows you to interact with your friends and followers without leaving Google+.
  3. Google+ Ultimate – It’s a Chrome plug-in which allows you to pretty up Goggle+ as well as add some additional functionalities.  You can change the background color, resize images, add a notification button and much more.
  4. Google+ Extended Share – This Chrome extension allows you to easily share your posts to Facebook, Twitter or LinkedIn.
  5. Mobypicture’s Google+ app – Integrated Mobypicture where you can post photos and videos on Mobypicture which will also be immediately posted on Google+ as well.
  6. G++ – This browser add-on (for Firefox and Chrome) will surely make your social networking experience as easy and comfortable as possible.  This add-on will enable Google+ to show or incorporate feeds, comments and so much more from Facebook and Twitter… right in your G+ stream!
  7. +Photo Zoom – An extension which allows you to make images in your stream larger.  When you hover your cursor on photos in your stream, it will show a larger version.  You can also change the settings so that photos will only appear larger when you hover over it a certain amount of time.
  8. SocioloG+ – This site is dedicated to Google+.   There are several pages on each of the Google+ functions and what they do.
  9. The Unofficial Google+ Wiki – This site offers the basics on Google+ so that you know what to do after you sign up.  The content is in Wiki format so you can easily navigate through it.
  10. GPHangouts – Has a list of hangouts you can check out so you know which hangouts will interest you in Google+.

 

Which resources do you like the best?

Which additional resources would you add to this list?

Please see our other Social Media Resources.

Please share via TwitterFacebookGoogle+LinkedIn …

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Top 10 Quick LinkedIn ‘How To’, Tips, Tools and Resources

WireWalkersVA is very pleased to provide you with this Top 10 list of the most useful LinkedIn ‘How To’, Tips, Tools and Resources out there.  We made this list very quick and clean – without a lot of extensive commentary – so that you could explore and decide for yourself which resources you like the best.

We also created some great LinkedIn content so please check them out here:

Note: Some of these LinkedIn tools/services can be viewed properly when logged in to a LinkedIn account.

  1. LinkedIn Signal – Considered one of the more powerful services that LinkedIn has released, Signal allows users to filter through only relevant updates and statuses from your own LinkedIn and Twitter streams.  Filtering can be adjusted to include your colleagues, contacts and competitors.  It also shows you the most popular links and hottest stories.
  2. MyLinkWiki LinkedIn Info and Help – This page works like a Wikipedia page where it contains all you need to know when using LinkedIn.  It is more for beginners who have just started using LinkedIn.  The page explores various functions of LinkedIn and many things you can do after you’ve signed up.
  3. ChromeIn(Note: This is a direct download link) Allows you to integrate your LinkedIn profile with your Chrome browser.  Once you’ve integrated your profile to your browser, you can easily see the activity among your contacts without opening the actual page in your browser.
  4. LinkedIntelligence – A collection of Linked In information as well as career management tips.  The site also has a list of top articles that can help you manage and use your profile.
  5. SEO blog for LinkedIn – This page has a collection of articles and guides on how to use LinkedIn for marketing and SEO.  There are around 20 sources that can guide you on marketing your profile.
  6. LinkedIn Instant – This is a LinkedIn tool that allows you to do searches within your LinkedIn network – well, instantly.
  7. LinkedIn Profile Extreme Makeover – Written by Guy Kawasaki and used by many users around the globe, this page teaches you how to make a killer profile that appeals to companies, especially employers.
  8. The Official LinkedIn Blog – Where else can you find important LinkedIn information but on LinkedIn itself?  This blog offers news and information about LinkedIn as well as what LinkedIn can do to help you manage your business or your company.
  9. LinkedIn Tips – Another page of tips for beginners.  It gives you tips from registering to adding contacts to learning more about the network itself.
  10. LinkedIn Career Services – Offers tips on how to start up your career using LinkedIn.  Best for students as it has several tips on how to start and find a job as well as building up a profile using LinkedIn.  It also offers free webinars (web seminars) for users and start-up companies for free.  Topics vary from the basics of LinkedIn to building a company page on LinkedIn to achieve your company’s success.

 

Which resources do you like the best?

Which additional resources would you add to this list?

Please see our other Social Media Resources.

Please share via TwitterFacebookGoogle+LinkedIn …

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Facebook Insights: Marketing Stats and Demographics

One of the biggest things that any business wants to know about their Facebook fan page is just how well (or how poorly) it is performing. Sure you can count the likes yourself, or if you really have time on your hands check out the profiles of your new fans one by one to “get a feel” for just who it is that you are managing to connect with. But really, who actually has time for that?

Facebook Insights: Marketing Stats and Demographics eBookThat is why it is such a good thing that Facebook Insights exists. This feature can tell you all sorts of things, at a glance, about your page’s performance. And as useful as Facebook Insights have always been, not so long ago they got an upgrade that makes them even more useful than ever before.

In this e book we will be walking you through all the new features available in Facebook Insights and the valuable fan information that you can put to great use.

What’s New in Facebook Insights?

The changes that were implemented in the fall of 2011 brought a number of new features to Facebook Insights. These included:

► People are Talking about This: This is an important number as it represents the number of people who engage with your Facebook page in any way. This figure includes users who have liked your page, commented on or shared a post, tagged your page in a photo or an update, responded to an event invitation you sent and/or answered a question that you posed through the Facebook questions feature.

► Friends of Fans: This new demographic lets you see just how many friends your current fans have, so you have an idea of what their social “value” to you is.

► Reach: The number of people who viewed a piece of content on your page

► Virality : The number of people who saw a piece of content on your page and “talked about it”, by liking, sharing, commenting etc.

Getting Started in the New Facebook Insights

Facebook Insights are available for page admins to see. They can be accessed by way of the side toolbar right underneath your Facebook fan page’s profile picture. When you click on the “Insights” radio tab you will be taken right to the overview of your stats for your page. It should look a lot like this:

 Image: Facebook Insights

… eBook Continued –  Free Download Here!

 

Other great related content:

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Facebook on Steroids: Million Dollar Apps for Free!

So you have a Facebook page for your business and you have some fans – not as many as you would like perhaps – but you wish you could do more with it, make it a little, well, fancier. You look at all the big businesses Facebook fan pages and they have all these neat features while your page is pretty much still using all the Facebook default settings.

Facebook on Steroids: Million Dollar Apps for Free eBookTrouble is, paying for a host of flashy applications and services is just not in your budget right now. The fact is though that you do not need to part with a penny to get some of those very same features for your Facebook fan page as the big boys have, as many of the applications they use are free.

In this ebook we are going to tell you all about some of these great free Facebook apps for business and how you can use them to make your Facebook fan page look like a million dollar project too.

Great Free Facebook Apps for Busi­ness: Hike Tab Builder

A Facebook Fan tab can certainly be very impressive looking while encouraging people to go ahead and hit that Like button so that they can get to that great hidden content below.

There are a lot of people out there who will be quite happy to charge you to design one for you but Hike is a free tab builder that you can use to create some great reveal tabs and other custom content. You can use images, custom HTML or text to create your tab and you can really get creative as well as change it as often as you like. You can even build a video page for free. And the best part is you do not need to know a thing about coding to use this app, a real plus for those of you who just do not have the time to learn anything else right now! If you do eventually find you want to add even more features you can upgrade to pro at very reasonable prices.

Great Free Facebook Apps for Business: Survey Monkey

Polls and surveys are a fantastic way to connect with Facebook fans and Survey Monkey is a company that helps companies produce some great ones. The Survey Monkey app for Facebook is free and you can add it to as many Facebook fan pages as you like, great for admins who are trying to juggle multiple pages.

To get the app you simply have to “like” the Survey Monkey Facebook page and then follow the onscreen instructions once you have added the app to your page. From there you just need to create a free Survey Monkey basic account and you can create your own polls and surveys that look really professional and manage all the responses right from your Facebook page.

… eBook Continued –  Free Download Here!

 

Other great related content:

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Survey Shows More Small Business CEO’s Confident as the Economy Improves

Press Release

Small businesses sense that the economy is in a much better state.  In a recent survey1, more firms are planning to start increasing hires as they feel more confident in the economy and employment.  The confidence index this quarter rose to 105.1 from 98.8 during the last quarter of last year.  The result was taken from more than 1,850 small business chief executives.

More than half of the firms (57%) said that they are planning to ramp up hiring.  Despite the boost of confidence, CEO’s and many businesses do not see that the economy will return to pre-recession levels.  84% of the firms stated that their businesses learned to be more productive with less people.

Though 5% percent of the respondents this year see that the economy has worsened, the survey showed that 60% of the respondents said that the economy was very much improved from last year.  This is substantial given that when the index was compiled a year ago, only 41% of the businesses said that they were in a much better state.   More companies and businesses are looking forward to investing in new plants and equipment with expectations of improved profitability.

Peter Lee, CEO of New York based WireWalkersVA, thinks that the economy has indeed improved though he cautions that “ultimately how one’s own business is doing is really what matters and not the median or average.”  In his company, Peter believes that people has always been their biggest investment and asset; and, they do plan to hire 20 to 35% more in the upcoming quarter.

In particular, the SEO, social media and web development industries remain continuously stable and improving – as, no matter the overall state of the economy, every well managed business is continuously trying to improve their web site traffic and lead generation capabilities.  Peter adds, “No matter what the economy we always feel like we’re going to do well because there’s always strong demand for services like ours that help companies get more business.”

1Source: http://www.reuters.com/article/2012/03/27/us-usa-economy-vistage-idUSBRE82Q0PX20120327?type=smallBusinessNews

Published on PRFriend.com

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Top 10 Quick Facebook ‘How To’, Tips, Tools and Resources

WireWalkersVA is very pleased to provide you with this Top 10 list of the most useful Facebook ‘How To’, Tips, Tools and Resources out there.  We made this list very quick and clean – without a lot of extensive commentary – so that you could explore and decide for yourself which resources you like the best.

We also created some great Facebook content so please check them out here:

Note: Some of these Facebook apps can be viewed properly when logged in to a Facebook account.

  1. Facebook Resource Page – Where can you find reliable resources about Facebook but on Facebook itself? You can check the resource tab at the admin panel of your page or account.
  2. AllFacebook – Make sure you’re the first one to know what’s up with facebook.  AllFacebook offers news, analysis, and security tips regarding Facebook.
  3. Ecwid – If you want to open a storefront within Facebook, you can try adding and installing Ecwid to your page.  You can also add several payment options like PayPal, Google Checkout and several others.
  4. Face It Pages – This tool allows businesses to create their business pages easier. You can add applications, track views and promote your Facebook page using this tool alone.
  5. Calendar – This application has the nicest and most integrated calendar on Facebook.  You can customize and personalize your calendar.  You can also add some SMS reminders and put together a to-do list.  You can also share events in your calendar with your friends.
  6. Pagemodo – This is another tool that allows business and personal pages to be customized. It makes it easier for pages to get more ‘likes’, and add several apps to the page so that visitors can easily manage and browse through it.
  7. Zoho – Allows you to share and load your Zoho documents like spreadsheets, presentation and your other databases.  It also allows you to migrate to your documents and create a new account.
  8. Facepile – This shows profiles of people who have liked your page in Facebook.  If they signed up to your webpage using their Facebook account, you will see it here as well.
  9. Activity Feed – This plug-in shows the recent activity in your site.  It allows you to display personalized content.  Activity is shown when users interact with your site by reading, liking or any sort of custom action.
  10. ContactMe – Adding this application to your page with allow people to get in touch with your more easily.  You can customize the forms and add fields depending on your needs.

Which resources do you like the best?

Which additional resources would you add to this list?

Please see our other Social Media Resources.

Please share via Twitter, Facebook, Google+, LinkedIn

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Business Advisor: Daniel F. Johnson of Harbortouch

Courtesy of WireWalkersVA

 

Business Advisors is a special feature of WireWalkersVA.

We believe that every businessperson has some great and sound advice that they could give to their fellow colleagues.  In doing so, you’ll get to establish yourself as an expert in your field and get a nice backlink back to your website.

If interested in getting yourself featured, please send your information and advice to business-advisors@WireWalkersVA.com.

Note: The advice provided here was given freely for the benefit of others but does not necessarily represent the opinion of WireWalkersVA.

HARBORTOUCH

Harbortouch logo

Name: Harbortouch 
Websitehttp://www.harbortouch.com/
Contact: Daniel F. Johnson
Business: Leading National Supplier of Point of Sale Systems
Advice Topics:  Business/Marketing

In my experience as founder of a property preservation company, I have learned many pieces of wisdom that may help you as well in your business career.  As a wise man once said, “learn from those with experience, as you will acquire for free, what they acquired at great cost.”  It is with this motto in mind that I attempt to disseminate information that may help you in your careers.

To begin, there are a number of lessons that I learned as founder of my own company.  Among them are: go into a line of work and choose a business name that makes you happy, try to delegate tasks – don’t try to do all the work yourself, and don’t deal with lousy clients.  I also found some positive techniques, specifically for marketing that work:  Print up a rough draft of your business cards using an online service, like VistaPrint or FedEx business cards.  Then, ask the advice of colleagues, friends, or experts in marketing or your field to see if they can offer any critique.  After that, print out second or third renditions until you are happy with it.

Cold calling, although many people are nonplussed by it, is an effective way to reach potential clients.  Most important to remember is that it is a numbers game.  Don’t take rejection as personal, simply pick up the phone and go on to the next call.  It’s all about the numbers.  Professionals who work in larger offices who cold call, sometimes make 200 calls a day.  You can also farm this work out, if it is not your cup of tea.  Also, Network. Network. Network.  Talk to anyone and everyone about your business.  Just like the principle of the 6 degrees of separation [1], chances are that someone knows someone else who can help you along in your business.  I also found that marketing to your target audience via local channels was very effective (E.g., would advertise in realtor offices via a weekly circular).

In my new role as social media strategist at Harbortouch, I find that many of the same principles apply to my marketing efforts:  Persistence, hard work, getting outside advice, focus on your target market, and definitely networking.  Social media is all about networking.  LinkedIn, Facebook, Twitter, you name it, are all about broadening your horizons and making new contacts.  What I find most exciting is that after putting in endless hours at the computer, my marketing efforts will suddenly pay off with clients who want to buy a point of sale system!

The point of sale system I am selling now definitely differs from the last service I provided.  Whereas in the past, I was providing a clean-up service to the mortgagor of a property (something that most people did not want to deal with), the POS system is ubiquitous and if you are serious about business, you would be hard pressed not to have one.  The POS is great because it manages your labor, payroll, employee productivity and more, not to mention it keeps track of inventory and allows you to run numerous financial reports.  It is a great helper because it streamlines your business and definitely frees up your time to focus on more important matters.

All marketing efforts essentially center on saving the client either time or money.  In the past, once I had a potential realtor or bank as an interested customer, I would usually have to bid on the price of work to be done at a property and compete with other contractors.  Often times, this put pressure on me to lower my service price.  With the Harbortouch POS system, this is not a problem because it is being offered absolutely FREE, with only a small monthly merchant account fee required, and I am no worse for the wear.  Another benefit to my marketing efforts now is that once a client is interested in the system no follow-up dirty work is required.  It is really just plug and play, with 24/7 technical support to boot!

This is just a small sampling of the challenges that may arise in your business.  Most importantly it is best to get advice from someone who has had experience in your line of work.  Good luck in your endeavors!

[1] Refers to the idea that everyone is on average approximately six steps away, by way of introduction, from any other person on Earth, so that a chain of, “a friend of a friend” statements can be made, on average, to connect any two people in six steps or fewer (http://en.wikipedia.org/wiki/6_degrees_of_separation)

 

Here’s how Harbortouch advice appears on our website.

Find more advice from our Business Advisors page.

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Business Advisor: Sara Oblak Speicher, M.B.A. of VBM Pro

Courtesy of WireWalkersVA

 

Business Advisors is a special feature of WireWalkersVA.

We believe that every businessperson has some great and sound advice that they could give to their fellow colleagues.  In doing so, you’ll get to establish yourself as an expert in your field and get a nice backlink back to your website.

If interested in getting yourself featured, please send your information and advice to business-advisors@WireWalkersVA.com.

Note: The advice provided here was given freely for the benefit of others but does not necessarily represent the opinion of WireWalkersVA.

VBM PRO

Image: Sara Oblak Speicher - VBM Pro

Name: VBM Pro (Virtual Business Management)
Websitehttp://www.vbmpro.com/
Contact: Sara Oblak Speicher, M.B.A.
Business: Virtual Business Manager / Virtual Assistant
Advice Topics:  Golden Rules that can easily be applied when presenting ourselves, our business, interacting with people, and in general, when we are presented with a challenge.

There are several “golden rules” I adapted as an international student-athlete that I still live by, but I keep noticing how many times people completely ignore them. As an owner of VBM Pro and a Virtual Business Manager/ Virtual Assistant, I believe these rules can easily be applied when presenting ourselves, our business, interacting with people, and in general, when we are presented with a challenge.

Winners never quit – quitters never win

This first lesson came from my parents: quitters never win and winners never quit. Life gets hard, it presents you with obstacles and sometimes it seems that the easiest thing to do is to simply give up. It is up to you to find a way over and around those obstacles, to push your limits, to work harder and to learn from your mistakes. Because whatever is that you do, it has an impact not only on you, but also on people around you – your family, friends, teammates, business partners, employees, etc. However, there are situations when it’s smarter to step back and step away, so always use a common sense when making a decision. You won’t always win, but you should always give your best. So, when you fall, get up with a smile on your face.

Treat others the way you want to be treated

The second rule to live by is to treat others the way you want to be treated, even if it is your opponent or a competitorThat includes (non-verbal) communication, phone and email etiquette. Do I need to say more?

Perception is reality

One of my coaches always said that the perception is a reality and I could not agree more. People believe what they see, so always put your best foot forward and a smile on your face. Always be aware of your body language. On a basketball court, bending down and lowering our heads when tired is a sign of weakness – you don’t want your opponent to perceive you as weak, do you? In other words: there are times when you just need to “fake it to make it.”

Assume makes an ass out of you and me

The fourth one says never assume. Check the facts and know that there’s always more than one side of the story and more than one truth. Make an informed decision.

Small things take a big difference

I can’t stress this one enough: small things matter. When I was still playing basketball, we made sure to give a high-five for a great move or a pass, nice shot, great defensive stop. Now apply this to a world of business: follow up after you meet someone; send out a birthday, thank-you, congratulations or get-well note. Your customers, employees and business alliances/partners will appreciate you for remembering them on their special days (birthdays, anniversaries, holidays, etc.). When you close a business deal with someone who has been referred to you, pick up the phone and call the referral source – we all appreciate our help being noticed.

 

Here’s how VBM Pro’s advice appears on our website.

Find more advice from our Business Advisors page.

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Tumblr = Twitter + WordPress Blogging!

(How To Use Tumblr: A Businessperson’s Guide)

It has come to the attention of many business owners these days that their traditional styles of marketing aren’t quite as effective as they used to be. Only a decade ago, radio broadcasts, print ads and TV advertisements could reach such a wide audience that many companies would invest most of their marketing money in those mediums. People wanted to watch their favourite TV shows so they would naturally come across TV ads. People wanted to listen to new music, so they’d tune into the radio. And people wanted to read about the news or the latest articles, so they’d purchase magazines and newspapers and come across print ads.

Tumblr = Twitter + WordPress Blogging! eBookNowadays, with the proliferation of Ipods, internet streaming and TIVO, people are more in control of the things they read and listen to. They can skip watching commercials and skip seeing ads that they’re simply not interested in.

Marketing companies were then faced with the challenge of learning an entirely new approach to reaching their audience. They discovered that with the advent of social networking and blogging, it has become easier for people to start sharing with other people in their community information about products and services that work for them. So, instead of outbound marketing which was all about companies selling to their audience, companies are now learning to take advantage of inbound marketing, which allows people to find them instead. And there’s no better way to do this then by using social media such as Facebook, Twitter…or Tumblr.

What is Tumblr and how does it work?

Tumblr is a microblogging platform that was founded in 2007 by David Karp and has quickly risen in popularity over the years. In 2010, the Tumblr team announced that it could be accessed through Blackberry which further increased its ease of use. As of 2011, it reportedly has over 30 million users and is the first platform to host President Barak Obama’s blog.

People love Tumblr because it is an easy-to-use platform that allows users to exchange nearly any type of content such as images, texts, videos, links and audio tracks. It’s been considered as something in between Twitter and WordPress, a great blogging platform with a focus on social media. It allows users to exchange information and discoveries with like-minded people. They can choose to “follow” certain people or pages that appear in their Dashboard, and “Reblog” it to their own Tumblr feed.

Why use Tumblr for my business?

There are a ton of advantages out there for choosing Tumblr over other social media platforms. Here in this e-book, we’ll go through them one by one.

It’s simple and easy to use

Tumblr is a great platform to work with because it’s so user-friendly. You can get it up and running in no time at all, navigation is a cinch, and it’s so easy to manipulate the settings exactly to your liking. Unlike WordPress which requires a lot of work to put up, it requires very little figuring out to maintain a blog with Tumblr.

… eBook Continued –  Free Download Here!

 

Other great related content:

Twitter Demons: The Businessperson’s Beguiling and Bedevilling Dilemma (eBook)
Amazing FREE WordPress Plugins to Supercharge Your Blog (eBook)
The Five Biggest Business Blogging Mistakes and How to Fix Them (eBook)
Best Blogging Platform: WordPress vs. Blogger (Podcast)
Best Blogging Platform: WordPress vs. Blogger (Podcast Transcript)
How to Use Twitter for Business (Video)

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Business Advisor: David Croslin, President of Innovate the Future

Courtesy of WireWalkersVA

 

Business Advisors is a special feature of WireWalkersVA.

We believe that every businessperson has some great and sound advice that they could give to their fellow colleagues.  In doing so, you’ll get to establish yourself as an expert in your field and get a nice backlink back to your website.

If interested in getting yourself featured, please send your information and advice to business-advisors@WireWalkersVA.com.

Note: The advice provided here was given freely for the benefit of others but does not necessarily represent the opinion of WireWalkersVA.

INNOVATE THE FUTURE

Image: David Croslin - Innovate the Future

Name:  Innovate the Future
Website: Under Construction
Contact: David Croslin, President
Business: IT Innovation
Advice Topics:  Technology for Startups

Mistakes That Startups Make #9: RADAR             

I have talked to thousands of startups over the last 15 years. And most of them make mistakes that dramatically limit their overall potential for success. An unbelievably small fraction of startups succeed and there are good reasons why.

The British were the first to fully exploit radar as a defence against airplane attack. And it had a huge impact on the outcome of World War II.

I am not a pilot. I have often dreamed of flying a fighter jet. Maybe someday I will get to fulfill that dream.

In all of the best modern warfare movies that include fighter jets, you will likely hear the line “They have locked on to us with their targeting radar!” Or you will hear the warble of a radar detection alarm. Man oh man. If I was a pilot and anything like that happened to me, I would have a really hard time not ‘punching it’ straight up and away. That radar warble would probably mean I am close to dying.

Startups don’t seem to understand that the existing competitors in the startup’s markets have radar. Unfortunately, there is no warbling radar detector to warn the startup. And once exposed to the radar, startups normally don’t stand a chance.

Initially, it’s not all that dangerous for the startup. Large companies are very bad at monitoring their radar. A startup can go undetected for quite a while. The period where they are not detected is generally the early growth stages of the startup when there are few visible signs of the existence of the startup. Some large companies never recognize the startup’s blip on their radar and the startup gains a leadership role in the market. This is pretty rare.

Once many startups get their product in place and get some funding, the first thing they do is challenge the existing big boys in the market. And do you know who monitors the radar systems at the large competitors? It’s the sales team. The minute that a customer or potential customer brings up the capabilities of this mysterious startup’s products, then all defensive forces within the big boy will begin to be focused on the startup. Those defenses will quickly shift to offensive attacks and result in direct confrontations with the startup through price cuts, discounts, lawsuits, etc. Nothing triggers the radar watcher’s deadly attacks faster than a potential impact on sales commissions! These aggressive attacks hit at the worst possible moment for the startup – when they have limited cash on hand, zero cash flow and desperately need to get a foundational sale.

I was contacted by a startup several weeks ago. They had a truly disruptive technology that they had patented in multiple countries. I saw huge potential for the technology in multiple markets. Then the startup’s CEO told me that they intended to compete head on against three of the largest technology companies in the world. I told them to fly under the radar. I told them they should target their technology into niche markets that were unserved or underserved by the giants. They didn’t get it. They told me I didn’t understand. We went our separate ways. I figure the odds of them winning are about as close to zero as you can get.

Don’t make a sales guy at one of your big competitors fear that he might lose the commission that he needs to pay his mortgage.  As a startup, you will likely die in the dog fight that ensues. Fly under the radar.

I will be talking more about flying under the radar, targeting markets, etc. in other “Mistakes” posts.

 

This is #9 in a series of 50 mistakes that startups make.

I am looking for a company that I can work with on their road to success.

I am the former Chief Technologist at Hewlett-Packard and the Chief Product Architect at Verizon. I hold 25 granted patents that are referenced by over 400 other patents. I have started five companies and driven them to success. I have two startups in stealth. I was on the M&A committees at HP and Verizon.

Drop me a note or connect with me: wdcroslin@gmail.com

 

Here’s how Innovate the Future advice appears on our website.

Find more advice from our Business Advisors page.

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