People blog for a lot of different reasons. When you blog for personal or entertainment reasons, you can pretty much do whatever you want. When you blog for your business or for business purposes you have to keep a few things in mind – like your goals and purpose; your target audience and your brand. Join us for a few quick business blogging tips.
Archive for the “Business Strategy” Category
You can blog for fun and you can blog for business but can you do both? Yes, the good news is, oftentimes you can. You can blog to be an authority, to earn trust, to educate, to inform and to entertain. It’s all possible if you know your target audience and your purpose in blogging.
What is the ‘Lifetime Value’ of a Customer and how does Social Media maintain, extend and maximize that ‘value’? We’ll give a nice little example using Nikon – utilizing a mix of traditional and social media methods.
The Google Search Algorithm itself is a bit of an enigma. When it comes out with a substantial update that’s code named Google Panda, there are sure to be a lot of questions and concerns about what actually Google Panda is and does. Here, we’ll tell you the basics of the who and what and what you should do – and, not do – to rank well in Google’s search engine results.
Linkbuilding is one of the most important methods for determining the relevance and importance of your website and its content. It’s a vote of confidence and the referring site is in effect giving you some of its ‘authority’. There are many ways to build links legitimately but here’s a few thing you don’t want to do.
What is inbound marketing? Is it a fad? Is it just another fancy phrase for the same old marketing ideas? Inbound marketing – in it’s simplicity but power – is a revelation to those who have never heard of it. If you haven’t heard, it’s time.