Archive for the “Business Strategy” Category

Tips for the Business Blogger

Podcast: Tips for the Business BloggerPeople blog for a lot of different reasons. When you blog for personal or entertainment reasons, you can pretty much do whatever you want. When you blog for your business or for business purposes you have to keep a few things in mind – like your goals and purpose; your target audience and your brand. Join us for a few quick business blogging tips.

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How to Blog for Business

Podcast: How to Blog for BusinessYou can blog for fun and you can blog for business but can you do both? Yes, the good news is, oftentimes you can. You can blog to be an authority, to earn trust, to educate, to inform and to entertain. It’s all possible if you know your target audience and your purpose in blogging.

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Maximizing the Lifetime Value of Your Customers Via Social Media – The Nikon Example

Podcast: Maximizing the Lifetime Value of Your Customers Via Social MediaWhat is the ‘Lifetime Value’ of a Customer and how does Social Media maintain, extend and maximize that ‘value’? We’ll give a nice little example using Nikon – utilizing a mix of traditional and social media methods.

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Social Media Marketing and Branding Success Example

Podcast: Social Media Marketing and Branding Success ExampleWhat do marketing, social media, branding and real life have to do with one another? Here’s one discussion that attempts to pull it all together in 4 minutes.

 

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What is Google Panda?

Podcast: What is Google Panda The Google Search Algorithm itself is a bit of an enigma. When it comes out with a substantial update that’s code named Google Panda, there are sure to be a lot of questions and concerns about what actually Google Panda is and does. Here, we’ll tell you the basics of the who and what and what you should do – and, not do – to rank well in Google’s search engine results.

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Google Disfavored LinkBuilding Techniques

Google Disfavored LinkBuilding Techniques PodcastLinkbuilding is one of the most important methods for determining the relevance and importance of your website and its content. It’s a vote of confidence and the referring site is in effect giving you some of its ‘authority’. There are many ways to build links legitimately but here’s a few thing you don’t want to do.

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What is Inbound Marketing and Why Content Matters?

Podcast: What is Inbound Marketing and Why Content MattersWhat is inbound marketing? Is it a fad? Is it just another fancy phrase for the same old marketing ideas? Inbound marketing – in it’s simplicity but power – is a revelation to those who have never heard of it. If you haven’t heard, it’s time.

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Top 8 Social Media Marketing Challenges for Your Business

Top 8 Social Media Marketing Challenges for Your Business podcastWe identified 8 core Social Media marketing challenges. We discuss what each one is and why they’re all so darn important.

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SEO for Mobile Devices

SEO for Mobile Devices PodcastMobile device usage is exploding. If you want your site accessible and searchable via the web, then you need to do some SEO for Mobile Devices. It’s not glamorous but still nice to know.

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8 Simple Facebook Marketing Tips

8 Simple Facebook Marketing Tips PodcastHere are 8 simple Facebook marketing tips. Simple but effective is always good.

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