Archive for the “Search Engine Optimization (SEO)” Category

What is Google Panda?

Podcast: What is Google Panda The Google Search Algorithm itself is a bit of an enigma. When it comes out with a substantial update that’s code named Google Panda, there are sure to be a lot of questions and concerns about what actually Google Panda is and does. Here, we’ll tell you the basics of the who and what and what you should do – and, not do – to rank well in Google’s search engine results.

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3 Quick and Basic Backlinking Techniques

Podcast: 3 Quick and Basic Backlinking TechniquesCreating valuable content is really the best way to get others to link back to your site. However, here are also 3 quick and basic methods for proactively creating backlinks: blog commenting; press releases and forum commenting.

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Google Disfavored LinkBuilding Techniques

Google Disfavored LinkBuilding Techniques PodcastLinkbuilding is one of the most important methods for determining the relevance and importance of your website and its content. It’s a vote of confidence and the referring site is in effect giving you some of its ‘authority’. There are many ways to build links legitimately but here’s a few thing you don’t want to do.

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Top 4 Small Business SEO Mistakes

Top 4 Small Business SEO Mistakes PodcastHere are 4 mistakes small business make with SEO.

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SEO for Mobile Devices

SEO for Mobile Devices PodcastMobile device usage is exploding. If you want your site accessible and searchable via the web, then you need to do some SEO for Mobile Devices. It’s not glamorous but still nice to know.

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Is there a Business Case Supporting Black Hat SEO?

Podcast: Is there a Business Case Supporting Black Hat SEOWhat is Black Hat SEO? What earth shattering questions should we ask ourselves and ponder? In the end, is there a business case that can be made for utilizing Black Hat SEO techniques?

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How to Optimize Your Website Content: Best Practice Basics

Podcast: How to Optimize Your Website Content: Best Practice BasicsFor potential customers and search engines, content is King. Here are some content optimization basics to consider and to implement.

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How to Improve Your Website Structure: Basics

How to Improve Your Website Structure PodcastIt’s imperative to have a great web site structure both for Users and for Search Engines. Users and Search Engines won’t stay on your website long or want to return if they’re confused by your site structure or how to find or access your great content.

 

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How to Do Keyword Analysis

How to Do Keyword Analysis PodcastKeyword analysis is one of the core initial tasks you have to do for any internet and search engine marketing campaign. Here, we illustrate one example of how that might be done.

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Google Webmaster Tools: The Basics

Google Webmaster Tools: The Basics PodcastGoogle Webmaster Tools for your website are free and they’re fantastic.  However, don’t think of them as only for Webmaster’s.  They’re really more like data based decision making tools for businesses.

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