Archive for the “Social Media” Category

Maximizing the Lifetime Value of Your Customers Via Social Media – The Nikon Example

Podcast: Maximizing the Lifetime Value of Your Customers Via Social MediaWhat is the ‘Lifetime Value’ of a Customer and how does Social Media maintain, extend and maximize that ‘value’? We’ll give a nice little example using Nikon – utilizing a mix of traditional and social media methods.

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Social Media Marketing and Branding Success Example

Podcast: Social Media Marketing and Branding Success ExampleWhat do marketing, social media, branding and real life have to do with one another? Here’s one discussion that attempts to pull it all together in 4 minutes.

 

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Top 10 Facebook Apps for Business

Top 10 Facebook Apps for Business PodcastYou’ve got a Facebook Fan page for your business. Now, use some of these 10 great Facebook marketing apps to power pack them with engagement, interactivity and stickiness.

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What is Inbound Marketing and Why Content Matters?

Podcast: What is Inbound Marketing and Why Content MattersWhat is inbound marketing? Is it a fad? Is it just another fancy phrase for the same old marketing ideas? Inbound marketing – in it’s simplicity but power – is a revelation to those who have never heard of it. If you haven’t heard, it’s time.

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Top 8 Social Media Marketing Challenges for Your Business

Top 8 Social Media Marketing Challenges for Your Business podcastWe identified 8 core Social Media marketing challenges. We discuss what each one is and why they’re all so darn important.

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Thoughts on Social Media Branding

Thoughts on Social Media Branding PodcastHere are one business person’s thoughts on social media branding and what they think of Facebook and Twitter in that realm. Do you agree or disagree?

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8 Simple Facebook Marketing Tips

8 Simple Facebook Marketing Tips PodcastHere are 8 simple Facebook marketing tips. Simple but effective is always good.

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7 Common Facebook Fan Page Mistakes

7 Common Facebook Fan Page Mistakes PodcastA Facebook fan page can do a lot for a business trying to get a web presence. Unfortunately, many businesses fail to get the most out of their pages because of a number of common and simple reasons.

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Google+ for Business: The Next Killer Social Networking Application?!

Google+ for Business PodcastGoogle+ for business. Google+ for consumers and the general public. Either way, we think it’ll be a really hot, killer social networking application and we’re making that prediction right now.

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Disruptive Social Media Marketing Innovation: Good for Smaller Businesses

Disruptive Social Media Marketing Innovation PodcastSocial Media innovation has altered the marketing landscape for businesses of all sizes. Smaller companies have an opportunity to grab market share and dislodge stodgy competitors.

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