Sam Walton opened the very first Walmart Discount City in Rogers, Arkansas on the 2nd of July, 1962. Today, Walmart is the largest retailer in the world with total revenue of 421 billion dollars in 2011. It has approximately 8,500 stores scattered around 15 countries and it still continues to grow.
The Walmart Facebook page is undeniably a popular one having been listed as #6 in the Internet Retailer Top 500 guide. In this Facebook business and marketing case study ebook we’ll review and dissect what the Walmart Facebook page does well, and also mention some minor mistakes.