Facebook Business Case Study: Walmart Retail

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Are you a new or growing business hoping to use Facebook to expand your reach and gain new clients? If you are, then I’m sure you’ve been looking around for ideas on how to create a good Facebook page that will attract a lot of fans and get your brand out there to the millions of people who don’t know about it yet.

Well, this e-book is not about giving you tips on what to do, but SHOWING you the elements of a good Facebook page by analyzing one that’s already gathered millions of fans. And what better example to give you than the Facebook page of one of the largest corporations in the world, Walmart.

Background of the Company

Facebook Business Case Study: Walmart Retail coverWalmart was founded by a man named Sam Walton from Arkansas. After gathering experience working for J.C. Penney, Walton met the Butler Brothers who owned a chain of stores called Ben Franklin. He was offered the chance to run one of their stores in Newport. He then proceeded to run the store extremely well. Later on, he opened a franchise of Ben Franklin but named it “Walton’s Five and Dime” which was slightly less expensive than competitors in the industry.

Sam Walton finally opened the very first Walmart Discount City in Rogers, Arkansas on the 2nd of July, 1962. It was so successful that in less than 5 years, it had expanded to 24 stores around Arkansas and reached nearly 13 million dollars in sales. By 1968, Walton expanded his store outside Arkansas to Missouri and Oklahoma.

Walmart grew in popularity, continually expanded its stores, established itself as a “neighbourhood market”, and increased its revenues until 2002 when the company reached 219.8 billion dollars and became listed as America’s largest corporation on the Fortune 500 list.

Today, Walmart is the largest retailer in the world with a total revenue of 421 billion dollars in 2011. It has approximately 8,500 stores scattered around 15 countries and it still continues to grow.

General Overview of Walmart’s Facebook Page

The Walmart Facebook page is undeniably a popular one having been listed as #6 in the Internet Retailer Top 500 guide. And it’s no surprise that their Facebook page was so high up on that list considering that it has amassed a whopping 11,264,856 fans as of January 2012 and has been found by Social Baker to gain an average of 3,903 fans each day.

In addition to the astounding number of fans who have joined, there were 131,950 people “talking about this”, which is a feature that shows how many people have interacted with the page in the last week. By “interacted”, we mean joined, Liked, commented, or posted something on their Facebook page. It’s a great indicator of how active a page is and not just something that people have joined and forgotten about. Also, there are 405,515 people who “were here”, which shows how many people were detected by Facebook as being in the actual stores. This feature can give a rough estimate of the number of people that visit a certain store and is available to business pages that include their addresses on their Facebook.

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