Facebook Marketing Case Study: Foot Locker
Foot Locker is an American company that sells sportswear and footwear. It is renowned for its employee uniforms which resemble those of referees. Foot Locker began in 1963 when F.W. Woolworth Company bought the Kinney Shoe Corporation and used it as a subsidiary. Kinney Shoe Corp later branched out into specialty shoe stores such as Stylco, Susie Casuals, and finally, Foot Locker in 1974.
Today, it operates in more than 20 countries worldwide and has nearly 4,000 mall-based stores in America, Europe, and Asia Pacific.
The Foot Locker Facebook page began in mid-2009 and has now amassed 1,888,586 fans and counting. In this ebook we’ll learn (and see) how Foot Locker has created such amazing Facebook Fan devotion and loyalty.
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