PINK is a sub-brand of Victoria’s Secret that was founded in 2004. It was created to cater to late-teens and college-aged women with more age-appropriate underwear, sleepwear, cosmetics, and accessories. Its marketed image is more fun, playful and flirtatious than the original Victoria’s Secret line.
PINK began their Facebook page in 2009 and is now one of the most popular fan pages out there in terms of its following and engagement. This Facebook page definitely got it right when it came to figuring out their target demographic; employing successful marketing techniques; gathering followers, and engaging with them.