Facebook Sports Marketing Case Study: FC Barcelona Football
FC Barcelona is the most popular football club by Facebook’s standards. Its Facebook page holds the most number of fans with over 29 million “Likes”. This number far outweighs Real Madrid’s 26 million and Manchester United’s 23 millions “Likes”.
FC Barcelona currently holds both the Spanish and European football championships. They’ve won 4 UEFA Champion’s League, 4 UEFA Cup Winners’ Cup, 4 UEFA Super Cups, as well as a record 2 FIFA Club World Cup trophies. It is also one of the most successful European football clubs having won 12 UEFA trophies in all.
The team of FC Barcelona is a star-studded ensemble flanked by Lionel Messi, Andres Iniesta, and Xavi Hernandez, and led by their team captain, Carles Puyol.
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