Google+, Google’s latest attempt to enter the social networking arena, has been around and available for individuals with a Gmail account to use since the Summer of 2011. Initially businesses were not welcome and those who broke the rules and tried to create business pages masquerading as personal pages found those pages taken down very quickly.
That all changed in November of 2011 though, when Google+ opened up to businesses. But is it really worth your time getting involved in this new social network when you have so many other accounts to manage?
In this ebook we are going to guide you through the basic steps you need to take to set up a Google+ account for your business and then examine some of the features that are on offer to Google+ business users and what they might be able to help you do.
Setting Up a Google+ Business Page
The first thing you need to set up a Google+ Business page is to go here https://plus.google.com/pages/create to the Google+ Business Page Creator. There you will be guided step by step through the process of setting up your new page.
During the process you will have some decisions to make, the first of which is what kind of page you are creating. For a business there are three realistic options – Local Business or Place; Product or Brand; and Company, Institution or Organization. Which one you choose is up to you but give it some careful thought. If yours is a location based business the local business option is probably the best bet but if your company revolves around a single product or service then a Product or Brand page may be better.
From there you will be prompted to add a certain amount of mandatory information but you can create the initial page in about 5 minutes.
Key Features of Google+ That You Should Know About
When you first create your Google+ page for your business it will look rather plain and you may have no idea quite what you are going to do with it. To help you here are some of the key features you need to know about. And bear in mind that the whole concept is still very new and people, not just the Google guys, are developing new functionalities every day!
The New Way to Search – Google Direct
To see how Google’s new Direct Connect works type “+pepsi” into a Google search bar. This immediately takes you to Pepsi’s Google+ page (which is very nice indeed) People are just becoming familiar with this concept but it really is not hard to see how this can become an easy way for brands and companies of all sizes to quickly engage their target audience.
Larger companies like the afore mentioned Pepsi began taking advantage of this from the first day that Google+ business pages became available but within just a few weeks a great many smaller concerns are catching on as well. With the big guys taking the lead this time (which was not really the case with Facebook) maintaining a good Google+ business page may soon become as much of a must as a Facebook or Twitter account.
Other great related content:
- Google+ for Business: The Next Killer Social Networking Application?! (Podcast)
- Google+ for Business: The Next Killer Social Networking Application?! (Podcast Transcript)
- Google Business Solutions (Podcast)
- Google Business Solutions (Podcast Transcript)
- How to Use Google+ for Business (Video)