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Although the marketing world is in a constant state of flux and change (thanks to the rise of social networking and social media advertising) one of the oldest ways of getting your company noticed – the press release – remains one of the most effective.

Like so many other things, the press release has moved online. And, thanks to free press release sites even the tiniest start up company can get the word out about their business.

In this e book we are going to explore what an effective press release should be about, how it should be written and the best ways to share it with the world.