Tips for the Business Blogger

Posted by on February 22, 2012 0 Comment

Podcast: Tips for the Business BloggerPeople blog for a lot of different reasons. When you blog for personal or entertainment reasons, you can pretty much do whatever you want. When you blog for your business or for business purposes you have to keep a few things in mind – like your goals and purpose; your target audience and your brand. Join us for a few quick business blogging tips.


Filed in : Blogging, Business Strategy, Marketing Strategy, Podcasts

Best Blogging Platform: WordPress vs. Blogger

Posted by on February 22, 2012 0 Comment

Podcast: Best Blogging Platform: Worpress vs. BloggerThere are 2 leading blogging platforms – WordPress and Blogger. In this audio we’ll discuss, compare and contrast the two. The good news is, you can’t go wrong really with either one; but each one does have its strengths and weaknesses so do join us for a quick listen.


Filed in : Blogging, Google, Podcasts, Resources and Tools

How to Blog for Business

Posted by on February 18, 2012 0 Comment

Podcast: How to Blog for BusinessYou can blog for fun and you can blog for business but can you do both? Yes, the good news is, oftentimes you can. You can blog to be an authority, to earn trust, to educate, to inform and to entertain. It’s all possible if you know your target audience and your purpose in blogging.


Filed in : Blogging, Business Strategy, Marketing Strategy, Podcasts

Maximizing the Lifetime Value of Your Customers Via Social Media – The Nikon Example

Posted by on February 18, 2012 0 Comment

Podcast: Maximizing the Lifetime Value of Your Customers Via Social MediaWhat is the ‘Lifetime Value’ of a Customer and how does Social Media maintain, extend and maximize that ‘value’? We’ll give a nice little example using Nikon – utilizing a mix of traditional and social media methods.


Filed in : Business Strategy, Marketing Strategy, Podcasts, Social Media, Social Network Sites

Social Media Marketing and Branding Success Example

Posted by on February 18, 2012 0 Comment

Podcast: Social Media Marketing and Branding Success ExampleWhat do marketing, social media, branding and real life have to do with one another? Here’s one discussion that attempts to pull it all together in 4 minutes.

 


Filed in : Business Strategy, Marketing Strategy, Other, Podcasts, Social Media

What is Google Panda?

Posted by on February 18, 2012 0 Comment

Podcast: What is Google Panda The Google Search Algorithm itself is a bit of an enigma. When it comes out with a substantial update that’s code named Google Panda, there are sure to be a lot of questions and concerns about what actually Google Panda is and does. Here, we’ll tell you the basics of the who and what and what you should do – and, not do – to rank well in Google’s search engine results.


Filed in : Business Strategy, Google, Google Search Engine, Marketing Strategy, Podcasts, Search Engine Optimization (SEO)

Top 10 Facebook Apps for Business

Posted by on February 18, 2012 0 Comment

Top 10 Facebook Apps for Business PodcastYou’ve got a Facebook Fan page for your business. Now, use some of these 10 great Facebook marketing apps to power pack them with engagement, interactivity and stickiness.


Filed in : Facebook, Marketing Strategy, Podcasts, Resources and Tools, Social Media, Social Network Sites

3 Quick and Basic Backlinking Techniques

Posted by on February 18, 2012 0 Comment

Podcast: 3 Quick and Basic Backlinking TechniquesCreating valuable content is really the best way to get others to link back to your site. However, here are also 3 quick and basic methods for proactively creating backlinks: blog commenting; press releases and forum commenting.


Filed in : Google Search Engine, Marketing Strategy, Other, Podcasts, Search Engine Optimization (SEO)

Google Disfavored LinkBuilding Techniques

Posted by on February 16, 2012 0 Comment

Google Disfavored LinkBuilding Techniques PodcastLinkbuilding is one of the most important methods for determining the relevance and importance of your website and its content. It’s a vote of confidence and the referring site is in effect giving you some of its ‘authority’. There are many ways to build links legitimately but here’s a few thing you don’t want to do.


Filed in : Business Strategy, Google Search Engine, Marketing Strategy, Podcasts, Search Engine Optimization (SEO)

What is Inbound Marketing and Why Content Matters?

Posted by on February 2, 2012 0 Comment

Podcast: What is Inbound Marketing and Why Content MattersWhat is inbound marketing? Is it a fad? Is it just another fancy phrase for the same old marketing ideas? Inbound marketing – in it’s simplicity but power – is a revelation to those who have never heard of it. If you haven’t heard, it’s time.


Filed in : Business Strategy, Marketing Strategy, Podcasts, Social Media

What is Google Analytics and Why Should My Business Care?

Posted by on February 2, 2012 0 Comment

Podcast: Google Analytics and Why Should My Business CareGoogle Analytics: what is it and why your small business needs it. Okay … hint … it gives lots of statistics that you’ll love and won’t want to do business without.


Filed in : Google, Google Search Engine, Podcasts, Resources and Tools

Top 8 Social Media Marketing Challenges for Your Business

Posted by on February 2, 2012 0 Comment

Top 8 Social Media Marketing Challenges for Your Business podcastWe identified 8 core Social Media marketing challenges. We discuss what each one is and why they’re all so darn important.


Filed in : Business Strategy, Marketing Strategy, Podcasts, Social Media

Top 4 Small Business SEO Mistakes

Posted by on February 2, 2012 0 Comment

Top 4 Small Business SEO Mistakes PodcastHere are 4 mistakes small business make with SEO.


Filed in : Google Search Engine, Podcasts, Search Engine Optimization (SEO)

Thoughts on Social Media Branding

Posted by on February 2, 2012 0 Comment

Thoughts on Social Media Branding PodcastHere are one business person’s thoughts on social media branding and what they think of Facebook and Twitter in that realm. Do you agree or disagree?


Filed in : Facebook, Marketing Strategy, Podcasts, Social Media, Social Network Sites

SEO for Mobile Devices

Posted by on February 2, 2012 0 Comment

SEO for Mobile Devices PodcastMobile device usage is exploding. If you want your site accessible and searchable via the web, then you need to do some SEO for Mobile Devices. It’s not glamorous but still nice to know.


Filed in : Business Strategy, Marketing Strategy, Podcasts, Search Engine Optimization (SEO)

Is there a Business Case Supporting Black Hat SEO?

Posted by on February 2, 2012 0 Comment

Podcast: Is there a Business Case Supporting Black Hat SEOWhat is Black Hat SEO? What earth shattering questions should we ask ourselves and ponder? In the end, is there a business case that can be made for utilizing Black Hat SEO techniques?


Filed in : Marketing Strategy, Podcasts, Search Engine Optimization (SEO)

How to Optimize Your Website Content: Best Practice Basics

Posted by on February 2, 2012 0 Comment

Podcast: How to Optimize Your Website Content: Best Practice BasicsFor potential customers and search engines, content is King. Here are some content optimization basics to consider and to implement.


Filed in : Google Search Engine, Podcasts, Search Engine Optimization (SEO)

How to Improve Your Website Structure: Basics

Posted by on February 2, 2012 0 Comment

How to Improve Your Website Structure PodcastIt’s imperative to have a great web site structure both for Users and for Search Engines. Users and Search Engines won’t stay on your website long or want to return if they’re confused by your site structure or how to find or access your great content.

 


Filed in : Google, Google Search Engine, Podcasts, Search Engine Optimization (SEO)

How to Do Keyword Analysis

Posted by on February 1, 2012 0 Comment

How to Do Keyword Analysis PodcastKeyword analysis is one of the core initial tasks you have to do for any internet and search engine marketing campaign. Here, we illustrate one example of how that might be done.


Filed in : Google, Google Search Engine, Marketing Strategy, Podcasts, Search Engine Optimization (SEO)

8 Simple Facebook Marketing Tips

Posted by on February 1, 2012 0 Comment

8 Simple Facebook Marketing Tips PodcastHere are 8 simple Facebook marketing tips. Simple but effective is always good.


Filed in : Business Strategy, Facebook, Marketing Strategy, Podcasts, Social Media, Social Network Sites

7 Common Facebook Fan Page Mistakes

Posted by on January 30, 2012 0 Comment

7 Common Facebook Fan Page Mistakes PodcastA Facebook fan page can do a lot for a business trying to get a web presence. Unfortunately, many businesses fail to get the most out of their pages because of a number of common and simple reasons.


Filed in : Business Strategy, Facebook, Marketing Strategy, Podcasts, Social Media, Social Network Sites

Google+ for Business: The Next Killer Social Networking Application?!

Posted by on January 16, 2012 0 Comment

Google+ for Business PodcastGoogle+ for business. Google+ for consumers and the general public. Either way, we think it’ll be a really hot, killer social networking application and we’re making that prediction right now.


Filed in : Business Strategy, Google, Marketing Strategy, Podcasts, Social Media, Social Network Sites

Google Webmaster Tools: The Basics

Posted by on January 16, 2012 0 Comment

Google Webmaster Tools: The Basics PodcastGoogle Webmaster Tools for your website are free and they’re fantastic.  However, don’t think of them as only for Webmaster’s.  They’re really more like data based decision making tools for businesses.


Filed in : Google, Google Search Engine, Podcasts, Resources and Tools, Search Engine Optimization (SEO)

Disruptive Social Media Marketing Innovation: Good for Smaller Businesses

Posted by on January 12, 2012 0 Comment

Disruptive Social Media Marketing Innovation PodcastSocial Media innovation has altered the marketing landscape for businesses of all sizes. Smaller companies have an opportunity to grab market share and dislodge stodgy competitors.


Filed in : Business Strategy, Marketing Strategy, Podcasts, Social Media

5 Ways to Generate Facebook Fans for Business

Posted by on January 11, 2012 0 Comment

5 Ways to Generate Facebook Fans for Business PodcastYou’ve got a Facebook Fan Page – now what?  Well, it’s time to build a loyal fan base.  Here are at least 4 great ways – and, a ‘blasphemously shocking’ 5th way we’ll discuss – but, don’t approve of.


Filed in : Business Strategy, Facebook, Marketing Strategy, Podcasts, Social Media, Social Network Sites

Social Media for Small Business

Posted by on December 16, 2011 0 Comment

Social Media for Small Business Podcast You’ve heard the Social Media hype, now listen to the latest Social Media stats on usage, growth, investment and results. In between the stats, we’ll give you our point of view – like we always do.


Filed in : Business Strategy, Facebook, Marketing Strategy, Podcasts, Social Media, Social Network Sites

Google Business Solutions

Posted by on December 16, 2011 0 Comment

Google Business Solutions Podcast Here are some nice Google Business Solutions.  From ads to analytics to daily offers to an office suite of tools to social networking – it’s all here.  Oh, and information on how to start, market and run your business.


Filed in : Business Strategy, Google, Google Search Engine, Marketing Strategy, Podcasts, Resources and Tools, Search Engine Optimization (SEO), Social Media, Social Network Sites

5 Great Business Reasons to Blog

Posted by on December 16, 2011 0 Comment

5 Great Business Reasons to Blog Podcast Here’s 5 great reasons to blog if you’re a businessperson. It doesn’t even matter if you write well or not, as someone else can do it for you.


Filed in : Blogging, Business Strategy, Marketing Strategy, Podcasts

5 Quick Social Media Tips

Posted by on November 22, 2011 0 Comment

5 Quick Social Media Tips Podcast If you’re a businessperson and you’re new to Social Media – and, you have just a few minutes, you’ll appreciate these 5 quick no nonsense tips.


Filed in : Business Strategy, Marketing Strategy, Podcasts, Social Media

         

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