Pinterest is the latest hot social networking site, a place where you can gather together images of all kinds of interesting things on virtual pinboards - sort of like online scrapbooking. In basic terms you find an image of something you like, “pin it” to your board and allow other users to share it, like it or comment on it. They can follow you, you can follow them, you can share your pinning activities on other social networks, its all pretty cool stuff.
Businesses large and small are having a lot of marketing success using Pinterest. In fact, according to a recent Mashable post for retailers, Pinterest outstrips Google+ for driving traffic to small and large retail business websites.
As well as the marketing benefits it offers there are also some very nice SEO benefits to be gained from maintaining a Pinterest account and it is these benefits we are going to discuss in this eBook.