Keyword research is one of the most important and rewarding things you can do for search marketing and SEO optimization. With proper keyword research, you can find out which keywords you should invest more on and which ones aren’t worth your time. You can also learn more about what your customers want and then be able to tailor your products or services to cater to those needs.
The first step to keyword research is defining and analyzing the keywords you’re targeting. Make sure that the keywords you’ve chosen are relevant to the information you’re providing in your site. You could first take a survey, asking people what keywords they associate with your business. Once you’ve got all the relevant keywords that people associate with your brand, you could then make a search of the key phrases that people relate to your business and scroll down to see the related searches. From there, you can learn about more keywords related to your industry. You can gather a hundred or so keywords using this technique.
You could also try using this Google Adwords tool to find out the popularity of your keyword or key phrases. It will inform you of the competition for that particular keyword, the number of searches it gets, and the estimated cost per click, as well as some tips on other related keywords you could use. It may be wise to analyze different keywords to come up with a list of valuable keywords and rank them depending on their popularity and the competition for each. Ideal keywords would be ones with low competition but high search results.
Once you’ve gotten all your chosen keywords, you have to optimize your keywords by splitting them up into 2 to 3 keywords or phrases per page and making each completely relevant to the content (or, vice versa). Your top 3 keywords should be used for your homepage to optimize it in searches.
Note: There are many other effective and sensible ways to do keyword analysis for SEO optimization so don’t limit yourself. In the end, the best method is the method that works for you.