There are a ton of social media companies and social media experts out there and a lot of them are saying the same thing – make a name for yourself by creating free and remarkable content. You’ll get links, word of mouth, social sharing, organic traffic etc…
We think that HubSpot is a master at this and we’ve found them to be an inspiration. We also like their book – Inbound Marketing by HubSpot founders Brian Halligan and Dharmesh Shah. (Disclosure: We’ve had some contact with Dharmesh via our related interests on LinkedIn but that has not biased our judgment – or, at least we don’t think so.)
Note: They make you give them your name, email and other information to get access to their content – but, we think it’s a small price to pay.
Marketing Whitepapers & eBooks
Blogging:
- Introduction to Business Blogging
- 15 Business Blogging Mistakes & Their Easy Fixes
- Who’s Blogging What: Better Business Blogging in 2011
- Case Study: How to Achieve Business Growth Through Blogging
Social Media:
- How to Use Facebook for Business: An Introductory Guide
- How to Use Facebook for Business
- How to Create Epic Facebook Ads
- How to Master Facebook Marketing in 10 Days
- A B2B Marketer’s Guide to Great Facebook Pages
- Beyond the Facebook Business Page: How to Generate Traffic and Leads with Facebook
- MarketingSherpa’s Top 5 Facebook Case Studies from 2010
- Facebook Page Marketing in 2011
- How to Use Google+ For Business
- How to Use LinkedIn for Business
- Learning LinkedIn From the Experts
- How to Use LinkedIn for Business
- Learning LinkedIn From the Experts: A Practical Guide to Leveraging LinkedIn
- The Social Media Data Stacks
- How to Monitor Your Social Media in 10 Minutes a Day
- Small Business Social Media Case Studies
- How to Enhance Your Internet Presence with Social Media
- The Definitive Guide to Integrating Social Media and Email
- How to Leverage Social Media for Public Relations Success
- From Prospect to Evangelist: Optimizing Relationships with Social Media
- 27 Social Media Marketing Slides
- How to Use Twitter for Business – An Introductory Guide
- How to Use Twitter for Business: A Beginner’s Guide
Marketing: Tools and Guides
- A Practical Guide to Killer Marketing Content
- 8 Google Tools to Improve Your Marketing Effectiveness
- 6 Deadly Marketing Myths Busted
- The Ultimate How-to Marketing Guide
- 10 Commandments of Marketing Automation
- Fascinating Event Marketing Stats
- Marketing Fact vs. Fantasy
- 101 Awesome Marketing Quotes
- 11 Examples of Online Marketing Success
- The Ultimate How-to Marketing Guide
- Free Chapter – Mobile Marketing: Tapping into Billions of Cellphone Users
- Top 5 Mobile Marketing
- The Essential Step-by-Step Guide to Internet Marketing
- 100 AWESOME Marketing Stats, Charts, & Graphs
- Online Marketing Blueprint
- Building the Marketing Plan: A Blueprint for Startups
- Connecting QR Codes With Consumers
- The Complete Guide to Growing the ROI of Your Trade Shows
- The Natural Synergy between Inbound Marketing and Virtual Events
- Key Marketing Trends from “The Marketing Data Box”
- Online Marketing Opportunity Report: Social Media, Blog, and Search Engine Activity by Industry
- The Science of Presentations: How to Give Contagious Talks
- How to Brainstorm Content That Rocks and Converts
- Future of Marketing 2: The Personalization Revolution
- How to Use Online Video for Marketing
Email Marketing
- An Introduction to Email Marketing
- The Productivity Handbook
- Top 7 Inspirational Email Tests
- 7 Steps to Jump-Start Your Email Marketing Strategy
Lead Marketing
- Optimizing Landing Pages for Lead Generation and Conversion
- An Introduction to Lead Generation
- Introduction to Lead Nurturing
- Lead Management Made Simple
- Lead Generation Lessons From 4,000 Businesses
- 25 Website ‘Must Haves’ for Driving Traffic, Leads & Sales
- How to Increase Awareness and Generate Leads With Local SEO
- The Essential Guide to Writing & Launching Ebooks That Generate Leads
- 99 Tools to Help You Generate Leads with Social Media
Inbound Marketing
- The Ultimate Inbound Marketing Glossary
- Introduction to Inbound Marketing Analytics
- Introduction to Effective Calls-to-Action
- 100 Inbound Marketing Content Ideas
- An Introductory Guide to Building Landing Pages
- The 2011 State of Inbound Marketing
- How Non-Profits Can Get the Most Out of Google Grant
Search Engine Optimization (SEO)
- Introduction to Search Engine Optimization
- Learning SEO From the Experts: A Step-by-Step Guide (Updated)
- An Introductory Guide to Paid Search
- How to Spot Bad SEO Services
- Discover the Key Components of a Successful Landing Page Optimization Strategy
- Learning SEO From the Experts: A Step-By-Step Guide
Which ebooks would you recommend and why? Let others know on our Forum.
There must be some other great social media resources out there with great content we can showcase here. Let us know at Suggestions@WireWalkersVA.com.
Other great related content:
eBooks
- 12 Olympian Marketing Myths
- Holiday Season Internet Marketing Campaigns
- The Eight Deadly Sins of Social Media Marketing
- The Five Biggest Business Blogging Mistakes and How to Fix Them
- Tumblr = Twitter + WordPress Blogging!
- Twitter Demons: The Businessperson’s Beguiling and Bedevilling Dilemma
- How to Use YouTube for Business
- Facebook Content: 30+ Damn Great Ideas!
- Five Ways to Be More Persuasive in the Social Media World
- Google+ For Business: How To Basics and Features
- How to use Facebook for Business
- Facebook Insights: Marketing Stats and Demographics
- Business Marketing for 2012: Fact and Fantasy
- Top Tips For Using Online Video Marketing to Boost Your Bottom Line
Podcasts
- What is Inbound Marketing and Why Content Matters?
- Top 8 Social Media Marketing Challenges for Your Business
- Thoughts on Social Media Branding
- 8 Simple Facebook Marketing Tips
- 7 Common Facebook Fan Page Mistakes
- Google+ for Business: The Next Killer Social Networking Application?!
- Disruptive Social Media Marketing Innovation: Good for Smaller Businesses
- 5 Ways to Generate Facebook Fans for Business
- Social Media for Small Business
- Google Business Solutions
- 5 Great Business Reasons to Blog
- 5 Quick Social Media Tips
Podcast Transcripts
- What is Inbound Marketing and Why Content Matters?
- Top 8 Social Media Marketing Challenges for Your Business
- Thoughts on Social Media Branding
- 8 Simple Facebook Marketing Tips
- 7 Common Facebook Fan Page Mistakes
- Google+ for Business: The Next Killer Social Networking Application?!
- Disruptive Social Media Marketing Innovation: Good for Smaller Businesses
- 5 Ways to Generate Facebook Fans for Business
- Social Media for Small Business
- Google Business Solutions
- 5 Great Business Reasons to Blog
- 5 Quick Social Media Tips
Blogs
- Top 10 Quick Twitter ‘How To’, Tips, Tools and Resources
- Top 10 Quick YouTube ‘How To’, Tips, Tools and Resources
- Top 10 Quick Facebook ‘How To’, Tips, Tools and Resources
- Top 10 Quick LinkedIn ‘How To’, Tips, Tools and Resources
- Top 10 Quick Google+ ‘How To’, Tips, Tools and Resources
- Top 10 LinkedIn Blogs
- Top 10 Google+ Blogs
- Top 10 Facebook Blogs
- Top 10 Yahoo! Blogs
- Top 10 Twitter Blogs
- Another Top 10 Business Blogs