Facebook Marketing Case Study: Barack Obama

Barack Obama, the current U.S. President, a Harvard Law School (and Columbia University) graduate, is one of the first Presidents to have successfully used social media for a presidential campaign. Born in Hawaii, he was a member of the Illinois Senate from 1997 to 2004 and a United States Senator from 2005 to 2008. He became the United States President via the hard fought,  arduous and exciting 2008 presidential campaign.

President Barack Obama’s Facebook page has over 25 million likes. Let’s see how he uses Facebook to promote his events, share the latest news and gets his followers involved.


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