Posts Tagged “business blog”

Which is the Right Blogging Platform for You?

Just a few years ago, lots of people were getting ready to write blogging off, claiming it would be killed off by the increasing use of social media sites like Facebook and Twitter. And yet, that never has happened and truth be told, blogging, especially for businesses has never been more popular (or, in some lucky cases, more profitable.)

Whether you are a hobbyist looking for a creative outlet to share your personal knowledge, a businessperson looking to expand your marketing reach or an entrepreneur hoping to make a few bucks off blogging alone, the first thing you have to decide when starting a blog is just what platform you are going to blog from. And as blogging has become more and more popular, your options have increased as well. Let’s have a look at some of the best choices out there:

WordPress

WordPress is the granddaddy of all blogging platforms, having celebrated its 10th birthday in July 2013. In fact, it’s so popular that 19% of the sites on the Internet – the whole of the Internet-  are now powered by it.

For those unfamiliar with WP, it comes in two forms; the freemium hosted variety over at wordpress.com or the free to use, self-hosted version at wordpress.org. Self-hosting is by far the better option for a truly flexible site but if you only want to dabble a little, the .com version is fine, and you can also switch over to .org later.

Pros: Free to use, 1000’s of themes and plugins, great community support, very flexible.

Cons: The learning curve can be a bit steep once you get into more advanced functions.

Blogger  

Blogger is Google’s WordPress competitor. It is free to use – all you need is a Google account – rather easy to use and is hardwired into the Google AdSense program, which means if you are looking to make a few bucks simply off blog content alone, it’s a great way to start.

Pros: Free, easy to monetize, comes with all of that Google support.

Cons: Very limited in terms of themes and plug-ins when compared to WP, has been threatened with extinction in the past by Google themselves and its future is still uncertain. Probably not the best choice for a business blog especially as there is no way to add a non-Google branded URL.

Tumblr

Tumblr is the cool kid on the blogging block; part blog, part social network and ridiculously trendy right now, especially with the 13-30 set. It’s an excellent choice for those who would rather curate content more than they would actually like to create too much of it themselves, the biggest reason why it is so popular with teens. It’s a freemium set up akin to wordpress.com and now that the API is available to developers, the number of bells and whistles you can add to a Tumblr blog is increasing.

Pros: Easy to use, owned by Yahoo!, great for hobby bloggers and businesses with a lot of visuals to share (mainly retailers)

Cons: Cannot be monetized at this time, owned by Yahoo! whose track record with products has been spotty over the last several years.

Typepad

Typepad has been around almost as long as WordPress but it has kind of fallen out of fashion these days and most people have forgotten that it even exists. It still has its users – including Seth Godin – but it is very inflexible compared to the other options we have talked about.

Pros: It’s reliable.

Cons: Not free, not very flexible.

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Great Ways to Screw Up Your WordPress Blog

By now most business owners in all kinds of different niches have heeded the advice to use a business blog to help promote and strengthen their internet presence as well as to help them provide the steady stream of new, original content that the search engine bots are more hungry for than ever before.

Great Ways to Screw Up Your WordPress Blog eBookWordPress is by far the most popular platform choice for bloggers the world over and for many good reasons.  Hosting and a good theme aside most of what you need to build an effective WordPress based business blog is free – almost all of the best WordPress plug ins that can be used to enhance your blog are offered free of charge – the beauty of open source.

Learning to use WordPress is also a rather easy prospect.  If coding is not your thing and HTML means nothing to you then fortunately you can usually find that someone who ‘is’ geek proficient who has already created a plug in that will do exactly what you were hoping and if worst comes to worst there are plenty of people who like to hang around in the official WordPress forums to help the noobs out.

All of this having been said though, it is actually very easy to make some simple moves that will completely screw up your WordPress blog, often without you even realizing it.  In this e book we will explore just how easy it is to screw up your WordPress blog and spoil the chances that it will be the useful asset it is supposed to be.

How to Screw Up Your WordPress Blog – Use a Free Theme from an Unknown Source

When you begin looking for a theme for your WordPress blog you will quickly discover that you have plenty of options – many of them free.  WordPress themselves will offer you the chance to use a free theme they “approve of” but these do tend to be rather simple and not very flexible so chances are that 1,000 other bloggers are also using it (because it was free).

At this point new bloggers begin to look for something a little more exciting.  There are some amazing paid themes out there but often bloggers new to WordPress will choose a free theme from an unknown website instead – after all why spend $40 if you don’t have to?

Choosing this option can be a great way to ruin your new business blog right from the start.  Not only do these themes lack any kind of support at all but they are also often incompatible with many of the most useful plug ins you may want to use later down the line.

Worse still many contain extra links (usually in the footer) that go to a site of the developers choosing, one that is probably completely unrelated to your niche and getting rid of it often means altering the theme files themselves – something that is not a recommended activity for those who do not know an awful lot about HTML as removing just a single character can cause a whole theme to collapse.

… eBook Continued –  Free Download Here!

 

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