Using Infographics to Increase User Engagement

With a new round of Google penalties for poor linking practices having damaged a great many websites who used rather overzealous and questionable linking tactics  (contributing to blog “networks”, keyword stuffing, publishing spun content were all biggies), the need for original site content that is engaging for users and attractive for search bots is possibly more important than ever before.

Most people realize that images can play a huge role in user engagement, both on their own website and out there in social media land. In fact, according to Facebook, posts with images achieve twice the engagement rather than posts without do. With the rise of social media outlets like Pinterest and Instagram, images can have an even larger useful life.

This is, of course, great if you have a business that lends itself to this easily but what if you are in the services industry rather than the retail one? Coming up with great, engaging images that are relevant every time can be tough and expensive when you look at the cost of good stock photography.

Enter the Infographic

The one kind of graphic that any business can make great use of though is an infographic. They are large storyboards that share information and statistics in a visual as well as text form.

Infographics work on a great many different levels. Internet users tend to have rather short attention spans – an all text post about something as potentially snooze worthy (but important) as average insurance rates for different car owners may not be something that a lot of people will take the time to read. Present that same information in the form of an infographic though and you have an easy to understand, eye catching way to get your point across with ease. And infographics are of course great for sharing on social media as well.

Infographics and SEO

As well as being great for user engagement, infographics can give your site a big SEO boost. Come up with a really informative one and you will find that a lot of people will link directly to it, so that they can benefit from its appeal themselves. What you quickly gain are NATURAL, RELEVANT links that you did not even have to ask for – exactly what Google is looking for in a good site.

Making an Infographic

But, you say, I am no graphic designer and I do not have anything left over in my marketing budget to hire someone to create an infographic for me. Well, you really do not have to. There are a number of good resources out there that can help you create a good looking infographic relatively easily and inexpensively. A number of the best of these are not only Internet based (no need to invest in expensive software) and are either free to use or at most cost a $1 or so per infographic. Check out canva.com, Infogr.am, Easel.ly or Piktochart as they are all great choices and easy for anyone, even design ‘dummies’ to use.

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