Facebook Video Business Case Study: Enterprise Rent-A-Car

The largest car rental company in North America, Enterprise Rent-A-Car is a giant in its industry.  Started in 1957, this company is considered one of the most established rental car companies in the U.S.   The company is said to be responsible for the acquisition of 7% of all new automobiles sold in the U.S.

The Enterprise Car Rentals Facebook page (Enterprise Rent-A-Car) has 88,470 likes.  Enterprise doesn’t have a lot of ‘Likes’ at the moment but see here how they’re laying the foundation for the growth of their Facebook page and all the things they’re doing right – and, maybe a few places where they could improve.


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