16 Apr 2012 Comments Off on Facebook Video Marketing Case Study: Starbucks Coffee
The first ever Starbucks was opened on March of 1971 in Seattle, Washington. It was founded by three partners – Jerry Baldwin, Zev Siegl, and Gordon Bowker. There are currently 19,435 Starbucks stores in 58 countries. Although it’s the world’s largest coffeehouse company, Starbucks isn’t just about coffee as they also have different beverages, baked goods, Starbucks merchandise and so much more in their stores.
The Starbucks Facebook fan page has 29,567,208 likes already. Starbucks customers are devotees of the first order and even here on their Facebook page, Starbucks doesn’t disappoint.
16 Apr 2012 Comments Off on Facebook Corporate Case Study: Apple iTunes
iTunes, introduced eleven years ago (January 2001) by Apple Inc, has a huge significance for Apple consumers. Aside from it being a media player program for your desktop, you can also use this to manage the contents on your iPod, iPhone, iPad or iPod Touch. iTunes is your gateway to the iTunes Store where you can browse and download music, videos, TV shows, games, apps and so much more. This program is also used to connect with the App store where you can download application software.
The iTunes Facebook page has 21,312,172 likes. As the Apple company itself is so good at marketing and promotions, you’ll see in this video how they apply that to their Facebook page.