Facebook Celebrity Marketing Case Study: Will Smith

Will Smith (Willard Christopher Smith, Jr.) is a well-known actor, rapper and producer/director. He was named as the most powerful actor in Hollywood by Newsweek (2007). His fame began in the late 1980s as a rapper (The Fresh Prince), and in 1990, his acting career started when he starred in the TV series “The Fresh Prince of Bel-Air”. Since then, he has starred in many movies, most of them being certified Blockbusters such as  “Independence Day”, “Men in Black” 1 and 2, and “I, Robot”.

Will Smith’s Facebook page currently has 29,829,748 likes. On this video, let’s take a look at how Will Smith does Facebook marketing.


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