Posts Tagged “Facebook for business”

5 Proven Ways to Better Engage Your Facebook Audience

With a user base higher than most countries’ populations, Facebook remains at the center stage of social media. And their acquisition of WhatsApp for an astronomical 19 billion dollars shows that they are not about to sit back and relax. Neither should you. Here are some statistically proven ways to effectively tap into the vast potential Facebook offers to engage your audience.

Use Visual Storytelling

As the term suggests, this comes in two parts. One is the use of visual content – videos, images, and even emoticons. Photos have been found to “account for 93% of the most engaging posts on Facebook”, getting “53% more likes, 104% more comments, and 84% more click-throughs on links than text-based posts.” Those emoticons that make you seem like a tween have surprisingly been found to lead to 33% more shares and comments and 57% more likes.

The second part involves telling a story and having an advocacy. The collective consciousness online is such that your audience is not easily fooled. In today’s content marketing arena, it just makes more sense and ends up being easier to be genuine, and to sincerely relate to your audience’s values and goals.

Keep Posts Short

Despite the recent huge dips and rises for Twitter as a business entity, their legacy is here to stay. Not only in tweets are short posts effective. Statistics show that posts under 250 characters get 60% more engagement, rising to 66% when under 80 characters.

Know When to Post

Studies show that there are certain times of the day and days of the week when posts are much more visible to your audience, and therefore, more likely to be engaged. These can, of course, vary between different interests such as business, sports, and entertainment, but there are general findings common to all. For example, it was found that posts published Monday through Wednesday have 3.5% less engagement than average, and a whopping 18% below average on Saturdays. On the other hand, engagement is 18% higher on Thursdays and Fridays. Facebook reported a 10% spike in the “Happiness Index” of users on Fridays.

Ask Questions

Just like IRL situations, asking questions is always an effective way to engage others. Statistics show that questions are twice as likely to get comments. The type of questions also matter, with “should” and “would” questions much more likely to engage than the “5 W’s”.

Offer Discounts, Coupons, and Other Promotions

Over one-third of Facebook fans like Facebook pages in order to participate in contests. “Caption this photo” contests were even found to lead to more than five times more comments. Like with questions, the type of contest also matters. Those with “softer sell” keywords, such as “event”, “winner”, and “offer” work much better than “coupon”, “discount”, and “exclusive”.

Statistics and other information in this post are from sources including but not limited to Kissmetrics, Wishpond, AMEX OPEN Forum, Buddymedia, HubSpot,Track Social, and Wildfire Interactive, as cited in  “7 Facebook Stats You Should Know for a More Engaging Page” originally published in Buffer.


How to Use Facebook for Business

With over 800 million users and 60 million status updates daily, Facebook has been ranked #1 out of all social media sites and is the second largest website next to Google. People all over the world check Facebook daily which gives businesses that use it an excellent chance to reach an extremely wide audience.

Facebook is user-friendly, easy to customize and easy to navigate through. The revolutionary News feed feature that was added in 2006, allows people to see continuous updates of their contacts and the pages they subscribe to. This allows you to get your posts and updates out to people without having them actually visit your page.

How to Use Facebook for Business eBookWhat’s great about marketing your business on Facebook is that people tend to share products and services that they like to their friends. If you have a reliable company that sells good products or services, then your customers are likely to ‘Like’ you and give you good feedback. And because 78% of people trust peer recommendations over ads, then you could easily get friends of these customers to trust your product or service over the thousands of others which were not peer-recommended.

How do I show up more in News Feeds and searches?

The more engrossing your page is, the better it shows up in searches and News Feeds. Try to get as many Likes and comments as possible by creating posts that people would want to engage with. Try to get as many subscribers as possible too so that your posts can reach a larger audience and there could be more people to engage with your page. Don’t be afraid to ask people to Like your page and take advantage of Facebook ads if you have money to spare. You could also draw on your existing networks to get more subscribers by linking your websites or blogs to your Facebook page.

‘Shares’ and “RSVP’s” also increase your Facebook reach. Make sure to have posts and events that are exciting enough to get people to want to spread the word.

What should I post on a Facebook business page?

The businesses that have been most successful using Facebook are those that know how to engage with people. It’s important that you create a page that people want to check out and participate in. When anyone Likes or comments on something you posted, it’s shared with their network of friends as “____ commented on ____’s status”.

If a subscriber posts a good review to your product or service, or even simply shows interest in a status update, then their network of friends are able to learn about it and you have the chance to gain a bigger following. Remember that the more people comment or like something you posted, the more Facebook shows your post in people’s News Feeds to increase your reach.

Here are some helpful tips on what to post once you’ve got your Facebook page running:

►      Product information

Use Facebook to showcase your products and services. Inform your subscribers of the benefits of using your product as well as some of its special features. You could also post articles that mention your company or product, as well as positive reviews from people. Just make sure you don’t overdo it so as not to bore people; or, be seen as an overpromoter.

►      Useful information related to your industry

Include posts about interesting trivia and tips on things simply related to your field. You don’t want to lose people’s interest by having a page that just pushes your products onto them. You have to pique their interests and show that your page is not just about advertising but something that offers them more. You could also post informative and fun articles that your subscribers may read, like and share to their friends.

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