Facebook Corporate Case Study: Apple iTunes

iTunes, introduced eleven years ago (January 2001) by Apple Inc, has a huge significance for Apple consumers.  Aside from it being a media player program for your desktop, you can also use this to manage the contents on your iPod, iPhone, iPad or iPod Touch.  iTunes is your gateway to the iTunes Store where you can browse and download music, videos, TV shows, games, apps and so much more.  This program is also used to connect with the App store where you can download application software.

The iTunes Facebook page has 21,312,172 likes.  As the Apple company itself is so good at marketing and promotions, you’ll see in this video how they apply that to their Facebook page.


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