Posts Tagged “linkedin”

LinkedIn Opens Blogging Platform to All Members

On-going changes on the social media site and how they will impact your professional brand

Ryan Roslansky, well-known content guru of LinkedIn, announced in the site’s blog that they will be opening their publishing platform beyond the so-called “Influencers” like Bill Gates, Richard Branson, and other publishers currently aggregated on the site. Starting with 25,000 members last week, the blogging platform will be opened to all 277 million members “over the next few weeks and months to come”.

LinkedIn is “Content King”

Content is king, and as John Hall wrote in Forbes, “it’s no secret that LinkedIn is turning into a content king.” Hall goes on to enumerate the four core areas in which LinkedIn provides content relevant to professionals.

  1. The Influencer program, which, as previously mentioned, provides expert insight from big names like Deepak Chopra and Meg Whitman;
  2. LinkedIn Today, which provides the latest news personalized according to its relevance for each member;
  3. Content sharing through SlideShare; and
  4. The widespread use of rich visual media.

LinkedIn is expanding the Influencers program both to include more and more new Influencers such as the CEO’s of Nissan and AOL, as well as “to include only the most engaged, prolific and thoughtful contributors and to ensure that their expertise matches up with our members’ interests.” With the site opening up its blogging platform to all members, Roslansky and his team aim to tap the vast and varied knowledge and expertise of its members with the idea that “every professional has valuable experience to share.”

In the Era of Paid Social, It’s Time to Build Your Own Network Lists

In Social Media Examiner’s predictions for 2014, several contributing authors focused on the growing pressure from social media sites for payment in exchange for visibility. However, as another contributor, Paul Colligan, points out regarding the vast reach of Facebook, Google, Apple, and Twitter: “We’ve built their networks, and we did a good job.” Put together, it seems as though the huge success of these networks was built by us, their members – and now they’re thanking us by forcing us to pay. But Colligan offers an obvious yet often overlooked solution: while still “playing nice” with the mentioned social networks, it’s time we put our efforts into our own lists. And “when social media marketers realize that they can reach their entire list without paying extra for the honor, the tide will quickly turn.”

For LinkedIn specifically, the opening up of their publishing platform will allow us users to publish posts that will show up on our professional profiles as original content. This creates great potential for our content to be shared and to reach “the largest group of professionals ever assembled.” Members can now also follow others and be followed themselves. All in all, it is clearly no empty boast by Roslansky to call LinkedIn’s blog “the definitive professional publishing platform.”

For more information, you may visit LinkedIn’s member help center. Those interested in applying for early access to the publishing platform can do so by filling up this form.

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Top 10 LinkedIn Blogs

WireWalkersVA is very pleased to provide you with this list of Top 10 LinkedIn Blogs.  We made this list very quick and clean – without a lot of extensive commentary – so that you could explore and decide for yourself which blogs you like the best.

We also create some great LinkedIn content so please check them out here:

 

  1. Official LinkedIn Blog – If you’re looking for information on LinkedIn, the best place to start is with the official LinkedIn blog.
  2. LinkedIntelligence – An unofficial source for everything LinkedIn: news, tips, tricks; how to use LinkedIn.
  3. LinkedIn User Manual – This blog is all about how to use LinkedIn.  As it’s name states, it’s a blog that’s a ‘LinkedIn User Manual’.
  4. LinkedIn Strategies blogThis site, created by Nathan Kievman, carries a blog about all things LinkedIn. As the name implies, you can find various LinkedIn marketing strategies in here. You can also find some tips from the founder itself and from several experts.
  5. Mr.  LinkedIn – Run by a LinkedIn trainer, this blog contains information on how to pump up your LinkedIn profile.  It provides links and interesting tips on how to make use of your profile and how to get noticed by your target company.
  6. I’m on LinkedIn, Now What? – This blog discusses the next steps after creating a LinkedIn account.  It also responds to queries recommends applications that will allow you to maximize your account.
  7. LinkedIn to Succeed – The author shares facts and information on why having a LinkedIn profile is important.  You can also contact the author for a discussion on how to make the best use of your LinkedIn profile.
  8. Windmill Networking – This blog has a separate section for LinkedIn which talks about tips on how to maximize your account.  It also gives tips on how to filter and manage content on LinkedIn.
  9. Ten Ways to Use LinkedIn – This is a very popular post by Guy Kawasaki which gives the user ideas on how to use their profile to better their career.
  10. SEO Your LinkedIn Profile – This blog discusses how you can use SEO to get your LinkedIn profile better visibility.

Which LinkedIn blogs do you like the best?

Which additional LinkedIn blogs would you add to this list?

Please see our other Social Media Resources.

Please share via TwitterFacebookGoogle+LinkedIn …

 

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How to Use LinkedIn for Business

Business professionals love LinkedIn. LinkedIn was created from the ground up as a business-related networking  site and has become the de facto site for business and professional purposes – such as professional networking; joining professional, industry and special interest groups; and the pursuit of career connections, growth and opportunities.

This video will explore how to set up your LinkedIn profile, how to set up your identity and how to utilize some great LinkedIn features to begin to understand and take advantage of the potential of this great resource.

Note:  To learn more, please also check out the related content links we’ve provided below the video.

 

5 Quick Social Media Tips (Podcast)
5 Quick Social Media Tips (Podcast Transcript)
Social Media for Small Business (Podcast)
Social Media for Small Business (Podcast Transcript)
Disruptive Social Media Marketing Innovation: Good for Smaller Businesses (Podcast)
Disruptive Social Media Marketing Innovation: Good for Smaller Businesses (Podcast Transcript)
Thoughts on Social Media Branding (Podcast)
Thoughts on Social Media Branding (Podcast Transcript)

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