Posts Tagged “marketing”

5 Proven Ways to Better Engage Your Facebook Audience

With a user base higher than most countries’ populations, Facebook remains at the center stage of social media. And their acquisition of WhatsApp for an astronomical 19 billion dollars shows that they are not about to sit back and relax. Neither should you. Here are some statistically proven ways to effectively tap into the vast potential Facebook offers to engage your audience.

Use Visual Storytelling

As the term suggests, this comes in two parts. One is the use of visual content – videos, images, and even emoticons. Photos have been found to “account for 93% of the most engaging posts on Facebook”, getting “53% more likes, 104% more comments, and 84% more click-throughs on links than text-based posts.” Those emoticons that make you seem like a tween have surprisingly been found to lead to 33% more shares and comments and 57% more likes.

The second part involves telling a story and having an advocacy. The collective consciousness online is such that your audience is not easily fooled. In today’s content marketing arena, it just makes more sense and ends up being easier to be genuine, and to sincerely relate to your audience’s values and goals.

Keep Posts Short

Despite the recent huge dips and rises for Twitter as a business entity, their legacy is here to stay. Not only in tweets are short posts effective. Statistics show that posts under 250 characters get 60% more engagement, rising to 66% when under 80 characters.

Know When to Post

Studies show that there are certain times of the day and days of the week when posts are much more visible to your audience, and therefore, more likely to be engaged. These can, of course, vary between different interests such as business, sports, and entertainment, but there are general findings common to all. For example, it was found that posts published Monday through Wednesday have 3.5% less engagement than average, and a whopping 18% below average on Saturdays. On the other hand, engagement is 18% higher on Thursdays and Fridays. Facebook reported a 10% spike in the “Happiness Index” of users on Fridays.

Ask Questions

Just like IRL situations, asking questions is always an effective way to engage others. Statistics show that questions are twice as likely to get comments. The type of questions also matter, with “should” and “would” questions much more likely to engage than the “5 W’s”.

Offer Discounts, Coupons, and Other Promotions

Over one-third of Facebook fans like Facebook pages in order to participate in contests. “Caption this photo” contests were even found to lead to more than five times more comments. Like with questions, the type of contest also matters. Those with “softer sell” keywords, such as “event”, “winner”, and “offer” work much better than “coupon”, “discount”, and “exclusive”.

Statistics and other information in this post are from sources including but not limited to Kissmetrics, Wishpond, AMEX OPEN Forum, Buddymedia, HubSpot,Track Social, and Wildfire Interactive, as cited in  “7 Facebook Stats You Should Know for a More Engaging Page” originally published in Buffer.

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Using Infographics to Increase User Engagement

With a new round of Google penalties for poor linking practices having damaged a great many websites who used rather overzealous and questionable linking tactics  (contributing to blog “networks”, keyword stuffing, publishing spun content were all biggies), the need for original site content that is engaging for users and attractive for search bots is possibly more important than ever before.

Most people realize that images can play a huge role in user engagement, both on their own website and out there in social media land. In fact, according to Facebook, posts with images achieve twice the engagement rather than posts without do. With the rise of social media outlets like Pinterest and Instagram, images can have an even larger useful life.

This is, of course, great if you have a business that lends itself to this easily but what if you are in the services industry rather than the retail one? Coming up with great, engaging images that are relevant every time can be tough and expensive when you look at the cost of good stock photography.

Enter the Infographic

The one kind of graphic that any business can make great use of though is an infographic. They are large storyboards that share information and statistics in a visual as well as text form.

Infographics work on a great many different levels. Internet users tend to have rather short attention spans – an all text post about something as potentially snooze worthy (but important) as average insurance rates for different car owners may not be something that a lot of people will take the time to read. Present that same information in the form of an infographic though and you have an easy to understand, eye catching way to get your point across with ease. And infographics are of course great for sharing on social media as well.

Infographics and SEO

As well as being great for user engagement, infographics can give your site a big SEO boost. Come up with a really informative one and you will find that a lot of people will link directly to it, so that they can benefit from its appeal themselves. What you quickly gain are NATURAL, RELEVANT links that you did not even have to ask for – exactly what Google is looking for in a good site.

Making an Infographic

But, you say, I am no graphic designer and I do not have anything left over in my marketing budget to hire someone to create an infographic for me. Well, you really do not have to. There are a number of good resources out there that can help you create a good looking infographic relatively easily and inexpensively. A number of the best of these are not only Internet based (no need to invest in expensive software) and are either free to use or at most cost a $1 or so per infographic. Check out canva.com, Infogr.am, Easel.ly or Piktochart as they are all great choices and easy for anyone, even design ‘dummies’ to use.

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Running a Facebook Contest People Will Actually Enter

You have probably heard that a social media based contest – especially one that revolves around Facebook – can be a great way not only to promote your business and your brand to a new audience but also to increase engagement with your current customers. That can be true but running such a contest can be harder than you think.

One of the biggest hurdles many have found that they face when running such a contest is not setting it up – there are some great apps out there that make that very easy – and it is not administering it either, because those same apps help with that too. What is often very hard though is actually getting people to enter! Here are a few tips that should help:

The Prize

Choosing the Right One: The prize on offer should be one that corresponds with your business and will interest your target audience. Ideally, it should be your product or service but failing that, it should at least tie in with your niche.

Justify the Effort: If you are only giving away a t-shirt that is fine – just don’t expect that your fans will write an essay to get it. If on the other hand, you are giving away something far more substantial then that effort would be justified and most users would actually feel accomplished if they won for something ‘big’ for something they created rather than just for entering their name and email address.

The Copy

The copy that explains your contest has to be clear and concise. If it takes you half a page of copy to explain what your contest is all about then many users may become confused and frustrated enough to simply not bother to enter at all.

Your copy should also be very honest. For example, if you were a restaurant giving away a month of free appetizers but you really only want the prize used on one of your slower evenings, make that clear upfront to avoid misunderstandings and disappointments further down the line.

To Fangate or Not to Fangate?

Many people do choose to fangate their contests, only allowing those who have liked their page to enter. This can be a good way to gain fans but doing so also comes with risks and downsides. The first is that many of the new likes will simply unlike your page once the promotion is over. The second is that you will gain fans that have no interest at all in your brand, just in winning something which means as a follower, they also have very little value to you in the long run.

It is often better to ‘give to get’. Make your contest open to anyone and those who are genuinely interested in what you have to say and to offer in general will come to ‘like’ you of their own accord, whether they win something or not.

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How to Use LinkedIn for Business

Business professionals love LinkedIn. LinkedIn was created from the ground up as a business-related networking  site and has become the de facto site for business and professional purposes – such as professional networking; joining professional, industry and special interest groups; and the pursuit of career connections, growth and opportunities.

This video will explore how to set up your LinkedIn profile, how to set up your identity and how to utilize some great LinkedIn features to begin to understand and take advantage of the potential of this great resource.

Note:  To learn more, please also check out the related content links we’ve provided below the video.

 

5 Quick Social Media Tips (Podcast)
5 Quick Social Media Tips (Podcast Transcript)
Social Media for Small Business (Podcast)
Social Media for Small Business (Podcast Transcript)
Disruptive Social Media Marketing Innovation: Good for Smaller Businesses (Podcast)
Disruptive Social Media Marketing Innovation: Good for Smaller Businesses (Podcast Transcript)
Thoughts on Social Media Branding (Podcast)
Thoughts on Social Media Branding (Podcast Transcript)

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How to Use YouTube for Business

Did you know? That you can use YouTube for your business? That YouTube is not only for entertainment videos but a way for you to connect and interact with your possible and existing customers? Indeed (on both counts).

Note:  To learn more, please also check out the related content links we’ve provided below the video. 

 

How to Use YouTube for Business (eBook)
Top Tips For Using Online Video Marketing to Boost Your Bottom Line (eBook)

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How to Use Google+ for Business

Google+ is one of the most powerful social media networking sites available today.  It can be used to promote your business or to gain followers to most of your social media accounts.  (Google+ encourages the cross promotion of social media sites such as YouTube, Facebook, LinkedIn and even Twitter.)

On this video, you’ll discover the basic features and benefits of signing up for Google+.  This video will also show that Google+ – if used properly – can be a very effective and functional tool for networking , trust building, traffic generation and lead conversions.

Note:  To learn more, please also check out the related content links we’ve provided below the video. 

 

Google+ For Business: How To Basics and Features (eBook)
Google+ for Business: The Next Killer Social Networking Application?! (Podcast)
Google+ for Business: The Next Killer Social Networking Application?! (Podcast Transcript)
Google Business Solutions (Podcast)
Google Business Solutions (Podcast Transcript)

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How to Use Facebook for Business

You’ve created a Facebook Fan page for your business.  Now what?  Well, there are over 800 million members on Facebook and now is the time to take advantage of this exciting and flexible medium to build the social trust, engagement and interactivity that will put your business head and shoulders above the competition.

On this video, we’ll take a closer look on how you can create a great Facebook fan page; how to improve your page to attract more fans; and how to better interact and engage with your followers/fans.

Note:  To learn more, please also check out the related content links we’ve provided below the video. 

 

 

How to use Facebook for Business (eBook)
Facebook Content: 30+ Damn Great Ideas! (eBook)
Facebook on Steroids: Million Dollar Apps for Free! (eBook)
Facebook Insights: Marketing Stats and Demographics (eBook)
5 Ways to Generate Facebook Fans for Business (Podcast)
5 Ways to Generate Facebook Fans for Business (Podcast Transcript)
7 Common Facebook Fan Page Mistakes (Podcast)
7 Common Facebook Fan Page Mistakes (Podcast Transcript)
5 Quick Social Media Tips (Podcast)
5 Quick Social Media Tips (Podcast Transcript)
8 Simple Facebook Marketing Tips (Podcast)
8 Simple Facebook Marketing Tips (Podcast Transcript)
Disruptive Social Media Marketing Innovation: Good for Smaller Businesses (Podcast)
Disruptive Social Media Marketing Innovation: Good for Smaller Businesses (Podcast Transcript)
Thoughts on Social Media Branding (Podcast)
Thoughts on Social Media Branding (Podcast Transcript)
Social Media for Small Business (Podcast)
Social Media for Small Business (Podcast Transcript)

 

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How to Use Twitter for Business

You either already love Twitter or you’re wondering exactly what Twitter is and how can you actually utilize this social medium to promote your business, generate traffic to your website and improve your business networking.

In this video, you’ll learn the basics on signing up to Twitter; how to handle your Twitter account for business; how to get more followers; who to follow; what to tweet; and of course, how to ignite those social interactions that will increase your Twitter reputation, social relevance and business significance.

Note:  To learn more, please also check out the related content links we’ve provided below the video. 

Looking for more Twitter related content? Check these pages out!

Twitter Demons: The Businessperson’s Beguiling and Bedevilling Dilemma (eBook)
Disruptive Social Media Marketing Innovation: Good for Smaller Businesses (Podcast)
Disruptive Social Media Marketing Innovation: Good for Smaller Businesses (Podcast Transcript)
Thoughts on Social Media Branding (Podcast)
Thoughts on Social Media Branding (Podcast Transcript)
5 Quick Social Media Tips (Podcast)
5 Quick Social Media Tips (Podcast Transcript)

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