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Wondering who Matt Cutts is?  And why he and his blog, the Matt Cutts blog, are so popular in the SEO world.  Read on.

Who is Matt Cutts?

Many people in the SEO world would consider Matt Cutts as a very powerful and important man.  You know why?  Well, for one, he is currently working at Google as the head of the “webspam team”.   So yes, the several posts that he published and keep on publishing in his blog are deemed to be influential – even though he mentioned in his blog’s “Disclaimer” page that the Matt Cutts blog is his personal blog, and that what you can see are just his own personal thoughts.  Never mind that.  He is still a Googler and one of the famous of them all when it comes to Google search engine.  Plus, he specializes in search engine optimization and his tips, if taken seriously, can really help a lot of webmasters and companies.  Sometimes, you’ll also see him answer questions from online queries and the press.

Matt Cutts started working at Google in 2000 – as a software engineer.  And as I’ve mentioned above, he is now the “Google’s Webspam Team” head.

Did you know?  That Matt Cutts was tagged as the “Porn Cookie Guy”?  This happened when he was working at ‘SafeSearch’, Google’s family filter.  The story was, he would give out tasty homemade cookies (baked by his wife) to Googlers who would help him find ‘unwanted pornography’ in the search engine results.

The Matt Cutts Blog

“Matt Cutts says watch this… and that …” 

You’ll often encounter ‘Matt Cutts quotes’ to a lot of websites who blogs about him and the recent update and post that he published in his blog, or bloggers who talks about the recent Google update.  That’s what he does, mostly, in this blog.  He gives out advice relating to the use of Google’s search engine and other known and unknown issues.

Matt Cutts’s blog is pretty simple, which is a good thing.  If you’ll visit his blog, you’ll see that there aren’t any fancy designs or ads; what he has is a simple but highly informational blog.  You’ll see five tabs namely “Home” where you’ll see his latest blog posts in all category, “About Me” where you’ll find a bit of information about Matt Cutts himself, “Google/SEO” is where you’ll see posts under that category, “Disclaimer”, and “Disclosure” where he made it clear that he is in fact, an employer of Google and he owns a stock from Google, but he does not and will not accept any kind of compensation from companies and individuals.  He also explains that he doesn’t accept speaking or consulting fees.  To find more about his goodwill, visit http://www.mattcutts.com/blog/disclosure/.

How about you?  What do you think about Matt Cutts and the Matt Cutts blog?  Let us know in a comment below. Thanks!

Press Release

WireWalkersVA to Offer Evaluations of Small Business SEO Practices

Changes in Google algorithms are nothing new, but when Google’s Head of Web Spam (and unofficial SEO guide) Matt Cutts revealed Google’s latest planned tweaks a great many business owners were shocked by what he had to say – that sites may be penalized for over optimizing their web content for search engines.

Speaking to Danny Sullivan of Search Engine Land at the South by Southwest conference in Austin, Texas Cutts explained that the changes were designed to “level the playing field” for high quality websites that do not put such a heavy focus on optimizing for search engines.

“We try to make the GoogleBot smarter, try to make our relevance more adaptive, so that if people don’t do much SEO we handle that.  And we are also looking at the people who abuse it, who put too many keywords on a page, exchange way too many links, or whatever else they are doing to go beyond what you normally expect.  We have several engineers on my team working on this right now,” Cutts said.

At the time, Cutts said that the changes would begin rolling out shortly, but they seemed to hit faster as a popular paid blogging network, Build My Rank, announced just a few days later that all of their links had been de-indexed, damaging both their own sites and potentially those of its many members.

The service had been offered to webmasters as a way to build more links to their site by trading content with other site owners.  There are many who feel that such a practice was basically buying links – a practice Google has long frowned upon – and that the sheer number of subscribers the service had made it hard to overlook.

In light of all this many business owners are concerned that their previous SEO efforts may now in fact harm, rather than help, their websites and that SEO may officially be dead.

Most industry experts however do not believe that is the case.  Says Peter Lee, Owner and CEO of WireWalkersVA, a well respected virtual assistance company that provides SEO services “SEO is not dead; it is just changing, again.  Any good SEO knows that the business of search engine optimization changes every day, but it is true that many are worried that the tactics that they thought were good ones, such as buying into a paid blog network or submitting dozens of versions of the same content to sites all over the web to gain links, were not such good ideas after all.”

So who does Mr. Lee think will be affected?  He continues “If you have been using an SEO company or SEO practitioner who emphasized slow and steady SEO implementation all along and avoided questionable practices such as joining a paid linking network like BMR and your site has great, ‘written for people’ content then you should be fine.”

“Those who stand to be hurt are those that put poor SEO practices (especially adding excessive keywords, gaining back links by any means possible) before great content and social interaction.  These people were not necessarily trying to do anything wrong – they just followed less than sage advice and in many cases got carried away.”

For those who are concerned that their current SEO plans are leading them down the wrong path, WireWalkersVA is offering a no obligation 30 minute consultation with one of their SEO experts to help small business owners determine if there are things they need to change, or even what action to take if they are one of the site holders whose Internet presence has been damaged by the update.

About WireWalkersVA

WireWalkersVA is a SEO, Social Media and web site development company based in New York, NY and was started by its CEO, Peter Lee and a dedicated team of business, marketing and social media advisors.   Their website http://wirewalkersva.com/ provides business, marketing and social media resources in the form of free ebooks, podcasts, videos, blogs and a business forum.

Published on PRLog.com