Posts Tagged “smm tools”

9 Fantastic FREE Firefox Tools for SEO, SMM and Blogging

Mozilla Firefox, more commonly just known as Firefox, is a free and open source web browser first launched in 2004 by the Mozilla Corporation.

According to Statcounter.com in October of 2011 25.3% of Internet users worldwide used Firefox as their go-to web browser. Internet Explorer still led the market with 38% and the very new Google Chrome was catching up with a 21.5% market share, but Firefox remains the browser of choice for millions.

eBook: 9 Fantastic FREE Firefox Tools for SEO, SMM and BloggingAs is also the case with Google Chrome, there are a growing number of add ons available for Firefox, many of which can be a real help to those involved in content creation (blogging, articling etc) social media marketing and indeed SEO in general.

Many of these add ons are so useful that they eliminate the need for all kinds of expensive software, are convenient to use as they “live” in your browser and perhaps best of all, especially from a small business’ point of view, they are free to install and free to use.

In this e book we have gathered together information about some of the best and most useful of these add ons. We hope you find it informative and that by installing some of these add ons you find, as we do, that your life becomes just that little bit easier every time you use them!

Great Firefox Add Ons for Bloggers

Creating and maintaining a great business blog, one that really helps improve a company’s inbound marketing efforts and helps to build its brand is not an easy task. Ask any blogger and they will tell you that if there are tools available that help them improve and streamline the process they are always very open to exploring them. Here are just a few Firefox add ons that any business blogger should at least give a second look to:

Scribefire Next Blog Editor

Scribefire was one of the most frequently used of all the Firefox add ons ever made available and Scribefire Next is its evolution. It is a great tool for those who find it hard to make the time to blog regularly.

After installing Scribefire Next onto the Firefox tool bar in order to update any and all of your blogs all you have to do is click on the small icon and a blog editor appears in splitscreen. This allows you to begin to write a post without having to navigate away from whatever you were doing previously. That means if you were just reading an article that you really want to blog about you can do so right away, ending a lot of the procrastination that plagues many bloggers.

Another feature that many bloggers make use of in Scribefire Next is the “blog this page” feature. This function allows you to highlight text that is interesting you and that you want to include in your own blog, hit the “blog this page” button and it will be  included, complete with link, in your new blog post.

Scribefire Next also helps making format your blog post properly quicker and more efficient, allowing you to drag and drop images, videos, ads and other media into the post you are working on with ease, rather than having to go through the numerous rather tedious steps most blogging platforms require you to.

Scribefire Next is compatible with most major blogging platforms including WordPress, Tumblr, Joomla, Drupal and Moveable Type.

 

…. Check out the other tools! Download the free eBook here: 9 Fantastic FREE Firefox Tools for SEO, SMM and Blogging

 

Other great related content:

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How to Use LinkedIn for Business

Business professionals love LinkedIn. LinkedIn was created from the ground up as a business-related networking  site and has become the de facto site for business and professional purposes – such as professional networking; joining professional, industry and special interest groups; and the pursuit of career connections, growth and opportunities.

This video will explore how to set up your LinkedIn profile, how to set up your identity and how to utilize some great LinkedIn features to begin to understand and take advantage of the potential of this great resource.

Note:  To learn more, please also check out the related content links we’ve provided below the video.

 

5 Quick Social Media Tips (Podcast)
5 Quick Social Media Tips (Podcast Transcript)
Social Media for Small Business (Podcast)
Social Media for Small Business (Podcast Transcript)
Disruptive Social Media Marketing Innovation: Good for Smaller Businesses (Podcast)
Disruptive Social Media Marketing Innovation: Good for Smaller Businesses (Podcast Transcript)
Thoughts on Social Media Branding (Podcast)
Thoughts on Social Media Branding (Podcast Transcript)

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How to Use YouTube for Business

Did you know? That you can use YouTube for your business? That YouTube is not only for entertainment videos but a way for you to connect and interact with your possible and existing customers? Indeed (on both counts).

Note:  To learn more, please also check out the related content links we’ve provided below the video. 

 

How to Use YouTube for Business (eBook)
Top Tips For Using Online Video Marketing to Boost Your Bottom Line (eBook)

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How to Use Google+ for Business

Google+ is one of the most powerful social media networking sites available today.  It can be used to promote your business or to gain followers to most of your social media accounts.  (Google+ encourages the cross promotion of social media sites such as YouTube, Facebook, LinkedIn and even Twitter.)

On this video, you’ll discover the basic features and benefits of signing up for Google+.  This video will also show that Google+ – if used properly – can be a very effective and functional tool for networking , trust building, traffic generation and lead conversions.

Note:  To learn more, please also check out the related content links we’ve provided below the video. 

 

Google+ For Business: How To Basics and Features (eBook)
Google+ for Business: The Next Killer Social Networking Application?! (Podcast)
Google+ for Business: The Next Killer Social Networking Application?! (Podcast Transcript)
Google Business Solutions (Podcast)
Google Business Solutions (Podcast Transcript)

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How to Use Facebook for Business

You’ve created a Facebook Fan page for your business.  Now what?  Well, there are over 800 million members on Facebook and now is the time to take advantage of this exciting and flexible medium to build the social trust, engagement and interactivity that will put your business head and shoulders above the competition.

On this video, we’ll take a closer look on how you can create a great Facebook fan page; how to improve your page to attract more fans; and how to better interact and engage with your followers/fans.

Note:  To learn more, please also check out the related content links we’ve provided below the video. 

 

 

How to use Facebook for Business (eBook)
Facebook Content: 30+ Damn Great Ideas! (eBook)
Facebook on Steroids: Million Dollar Apps for Free! (eBook)
Facebook Insights: Marketing Stats and Demographics (eBook)
5 Ways to Generate Facebook Fans for Business (Podcast)
5 Ways to Generate Facebook Fans for Business (Podcast Transcript)
7 Common Facebook Fan Page Mistakes (Podcast)
7 Common Facebook Fan Page Mistakes (Podcast Transcript)
5 Quick Social Media Tips (Podcast)
5 Quick Social Media Tips (Podcast Transcript)
8 Simple Facebook Marketing Tips (Podcast)
8 Simple Facebook Marketing Tips (Podcast Transcript)
Disruptive Social Media Marketing Innovation: Good for Smaller Businesses (Podcast)
Disruptive Social Media Marketing Innovation: Good for Smaller Businesses (Podcast Transcript)
Thoughts on Social Media Branding (Podcast)
Thoughts on Social Media Branding (Podcast Transcript)
Social Media for Small Business (Podcast)
Social Media for Small Business (Podcast Transcript)

 

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How to Use Twitter for Business

You either already love Twitter or you’re wondering exactly what Twitter is and how can you actually utilize this social medium to promote your business, generate traffic to your website and improve your business networking.

In this video, you’ll learn the basics on signing up to Twitter; how to handle your Twitter account for business; how to get more followers; who to follow; what to tweet; and of course, how to ignite those social interactions that will increase your Twitter reputation, social relevance and business significance.

Note:  To learn more, please also check out the related content links we’ve provided below the video. 

Looking for more Twitter related content? Check these pages out!

Twitter Demons: The Businessperson’s Beguiling and Bedevilling Dilemma (eBook)
Disruptive Social Media Marketing Innovation: Good for Smaller Businesses (Podcast)
Disruptive Social Media Marketing Innovation: Good for Smaller Businesses (Podcast Transcript)
Thoughts on Social Media Branding (Podcast)
Thoughts on Social Media Branding (Podcast Transcript)
5 Quick Social Media Tips (Podcast)
5 Quick Social Media Tips (Podcast Transcript)

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The SEO “Tipping Point”

Picture for article: The SEO 'Tipping Point'

Image: Pixomar / FreeDigitalPhotos.net

What do Hush Puppies have to do with SEO?

In Malcolm Gladwell’s #1 international bestseller “The Tipping Point”, we learn that:

• Hush Puppies (a classic American shoe), sold as low as 30,000 pairs of shoes a year, then in 1995 (several decades past its prime) it sold 430,000 pairs, and the year after it sold 4 times that amount – 1,720,000 pairs.

This dramatic and viral turn in its fortunes was started by kids in the East Village and Soho who wore the Hush Puppies precisely because they were NOT in fashion. They weren’t intent on creating a fad but in the space of 2 years, the shoes went viral from it’s Manhattan hipster start to appearing in every mall in America.

The ‘Phenomenon’ of ‘Viral’ Spikes in Search Engine Traffic

The SEO world often works the same way. When you begin the process of search engine optimizing your website you’ll often see slow, gradual increases in search engine traffic (Google, Bing, Yahoo etc…). Then one day, perhaps many months later, you’ll see a dramatic and almost ‘viral’ spike in your search engine traffic, including a corresponding spike in your sales.

What happened? And, what is this tipping point?

First, Know Thyself

First, what we have to do is to re-configure our mindset. We’re used to thinking in terms of x effort producing a concomitant x amount of results; that life, business and SEO processes are gradual and incremental. Oftentimes they are but many times they’re not … so get used to that fact. (Read Malcolm Gladwell’s book if you need more explanation, background and examples.)

Second, we can’t even ask ourselves what the tipping point is or how to get there until we’ve developed a much better understanding of our own motivations, business and clients.

We have to ask ourselves and understand the most ‘basic’ questions first:

Why are we in business?

What is it that we’re trying to accomplish?

Is there a market for our service or product?

Who is our Client? Where is our Client? How do we reach our Client?

What motivates our Client?

Aside from our service or product, what is there that we can offer to our Client that would be valuable to them? Is it some type of information, content, access or functionality that they can’t get anywhere else or at least can get most easily from us?

What is our unique selling proposition? (Or, maybe more appropriately, what is our unique serving proposition?) (Remember, selling is not about selling. Selling is about serving – serving the needs of our Clients. We are not aiming to be the best seller – though we will accomplish that as a result of aiming to be the most trusted, credible and valuable server.)

How do we build trust and credibility? (Because if we don’t have trust and credibility we have nothing.)

How do we build presence? Word of mouth?

What new, better and super version of ourselves do we have to achieve and become in order for us to truly serve our Clients and to tip the scales virally in our favor?

The Role of SEO – It’s Only a Tool but a Tool that can ‘Tip’

When you know the answers to these questions, then you’ll begin to see where you need to be and what SEO, SEM and SMM tools you’ll need to give it that extra push to get your business past the ‘Tipping Point’.

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