Posts Tagged “social media”

5 Proven Ways to Better Engage Your Facebook Audience

With a user base higher than most countries’ populations, Facebook remains at the center stage of social media. And their acquisition of WhatsApp for an astronomical 19 billion dollars shows that they are not about to sit back and relax. Neither should you. Here are some statistically proven ways to effectively tap into the vast potential Facebook offers to engage your audience.

Use Visual Storytelling

As the term suggests, this comes in two parts. One is the use of visual content – videos, images, and even emoticons. Photos have been found to “account for 93% of the most engaging posts on Facebook”, getting “53% more likes, 104% more comments, and 84% more click-throughs on links than text-based posts.” Those emoticons that make you seem like a tween have surprisingly been found to lead to 33% more shares and comments and 57% more likes.

The second part involves telling a story and having an advocacy. The collective consciousness online is such that your audience is not easily fooled. In today’s content marketing arena, it just makes more sense and ends up being easier to be genuine, and to sincerely relate to your audience’s values and goals.

Keep Posts Short

Despite the recent huge dips and rises for Twitter as a business entity, their legacy is here to stay. Not only in tweets are short posts effective. Statistics show that posts under 250 characters get 60% more engagement, rising to 66% when under 80 characters.

Know When to Post

Studies show that there are certain times of the day and days of the week when posts are much more visible to your audience, and therefore, more likely to be engaged. These can, of course, vary between different interests such as business, sports, and entertainment, but there are general findings common to all. For example, it was found that posts published Monday through Wednesday have 3.5% less engagement than average, and a whopping 18% below average on Saturdays. On the other hand, engagement is 18% higher on Thursdays and Fridays. Facebook reported a 10% spike in the “Happiness Index” of users on Fridays.

Ask Questions

Just like IRL situations, asking questions is always an effective way to engage others. Statistics show that questions are twice as likely to get comments. The type of questions also matter, with “should” and “would” questions much more likely to engage than the “5 W’s”.

Offer Discounts, Coupons, and Other Promotions

Over one-third of Facebook fans like Facebook pages in order to participate in contests. “Caption this photo” contests were even found to lead to more than five times more comments. Like with questions, the type of contest also matters. Those with “softer sell” keywords, such as “event”, “winner”, and “offer” work much better than “coupon”, “discount”, and “exclusive”.

Statistics and other information in this post are from sources including but not limited to Kissmetrics, Wishpond, AMEX OPEN Forum, Buddymedia, HubSpot,Track Social, and Wildfire Interactive, as cited in  “7 Facebook Stats You Should Know for a More Engaging Page” originally published in Buffer.

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Social Media Sharing Promotion Launched for Small and Medium Sized Business

Press Release

WireWalkersVA has officially launched their Social Media Sharing promotion. It allows businesses to share their social media accounts (Facebook, Twitter, Google+, etc) with each other. In addition, the social media accounts will be highlighted to some of WireWalkersVA’s LinkedIn Groups and Subgroups totaling 60,000+ Members.

After the successful launch of WireWalkersVA’s business forum, Peter Lee, CEO of WireWalkersVA, announced the “Social Media Sharing” promotion that aims to help businesses gain more followers, likes and a larger audience for their social media accounts – and, for their businesses. The promotion is open to businesses of all sizes, in all industries and in all localities.

“We’ve embarked upon a concerted effort to provide the means and methods by which small to medium sized businesses can promote themselves to each other and to a much larger audience – all with limited effort and at no expense to themselves,” noted Peter.

To participate, interested business owners and entrepreneurs can go to WireWalkersVA’s forum and look for the “Social Media Sharing” sub forum (http://wirewalkersva.com/forum/social-media-sharing/) and just reply to the main topic (or add a new topic), provide their social media links and a short business description. Businesses that participate are asked to ‘Like’ and follow each others’ social media accounts so it ends up being a win/win situation for all involved.

“Our promotion program shows that innovative and organic methods of building an audience, building links, attracting traffic and getting higher search engine rankings works.”

About WireWalkersVA

WireWalkersVA is a SEO, social media and website development company based in New York, NY. It was started by its CEO, Peter Lee, and a dedicated team of business, marketing and social media advisors. As an SEO company, businesses of all sizes can contact them if they wish to outsource their SEO work. Their website – http://wirewalkersva.com/ – provides business, marketing and social media resources in the form of free ebooks, podcasts, videos, blogs and a business forum.

Published on Online PR News

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The Eight Deadly Sins of Social Media Marketing

Like almost anything else in business there are as many ways to completely screw up a social media marketing campaign as there are ways to make it succeed. And it is not just the “little guys” who make big mistakes, some really big name companies have made some rather embarrassing social media gaffes.

The Eight Deadly Sins of Social Media Marketing eBookThere are, however, social media marketing mistakes and there are social media marketing sins, tactics that are just unforgivably bad. In this ebook we are going to share eight of the real biggies (the traditional ‘seven sins’ is so passe) and how you can avoid them.

Social Media Marketing Sin Number One – Proceeding Without a Plan

You (or your boss) has decided that yes, it’s time to get into this social media marketing stuff that everyone keeps harping on about. And you actually have quite a lot of fun setting up all these social networking accounts. You add the right logos, create some cool backgrounds and post a bit of content. Then you have no idea where to go from there.

How do you attract likes/followers/contacts for these accounts? Who is supposed to be in charge of monitoring this stuff on a day to day basis? More importantly, what the heck are you going to post on a day to day basis? Diving headlong into social media marketing without a plan is a complete waste of time and is almost certainly doomed to failure.

A social media marketing plan does not have to be rigid and inflexible (e.g., you will post 8 tweets and 2 retweets a day or else) but you do need to have a plan before you head into the social media arena.

Social Media Marketing Sin Number Two – Doing it All at Once

Rome was not built in day – and neither are good social media marketing campaigns. There are more social media channels out there than Facebook and Twitter that might be very useful to your business – but, build your presence on each one slowly and carefully, instead of creating a dozen different accounts in a single day and then becoming so confused by it all you cannot even remember what passwords you chose.

Blank empty social media profiles will still probably show up in a Google search for your company’s name and they really do look rather sad and unprofessional when they do. When it comes to setting up social media accounts for marketing purposes be a tortoise not a hare, slow and steady wins the race.

… eBook Continued –  Free Download Here!

 

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