Posts Tagged “social media marketing”

The Eight Deadly Sins of Social Media Marketing

Like almost anything else in business there are as many ways to completely screw up a social media marketing campaign as there are ways to make it succeed. And it is not just the “little guys” who make big mistakes, some really big name companies have made some rather embarrassing social media gaffes.

The Eight Deadly Sins of Social Media Marketing eBookThere are, however, social media marketing mistakes and there are social media marketing sins, tactics that are just unforgivably bad. In this ebook we are going to share eight of the real biggies (the traditional ‘seven sins’ is so passe) and how you can avoid them.

Social Media Marketing Sin Number One – Proceeding Without a Plan

You (or your boss) has decided that yes, it’s time to get into this social media marketing stuff that everyone keeps harping on about. And you actually have quite a lot of fun setting up all these social networking accounts. You add the right logos, create some cool backgrounds and post a bit of content. Then you have no idea where to go from there.

How do you attract likes/followers/contacts for these accounts? Who is supposed to be in charge of monitoring this stuff on a day to day basis? More importantly, what the heck are you going to post on a day to day basis? Diving headlong into social media marketing without a plan is a complete waste of time and is almost certainly doomed to failure.

A social media marketing plan does not have to be rigid and inflexible (e.g., you will post 8 tweets and 2 retweets a day or else) but you do need to have a plan before you head into the social media arena.

Social Media Marketing Sin Number Two – Doing it All at Once

Rome was not built in day – and neither are good social media marketing campaigns. There are more social media channels out there than Facebook and Twitter that might be very useful to your business – but, build your presence on each one slowly and carefully, instead of creating a dozen different accounts in a single day and then becoming so confused by it all you cannot even remember what passwords you chose.

Blank empty social media profiles will still probably show up in a Google search for your company’s name and they really do look rather sad and unprofessional when they do. When it comes to setting up social media accounts for marketing purposes be a tortoise not a hare, slow and steady wins the race.

… eBook Continued –  Free Download Here!

 

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Five Ways to Be More Persuasive in the Social Media World

There are a lot of different opinions out there when it comes to the world of Internet marketing. The one thing that almost everyone in the field can agree on heading into 2012 though is that you can no longer have an SEO campaign of any kind that does not involve social media marketing.

So companies and businesses everywhere, large and small and in all niches are spending more time on their social networking efforts. Increasingly this is proving to be hard work as you really do need to cover all the bases that apply to your company. With Facebook, Twitter, LinkedIn and now Google + and many more sites to consider participating in, social media marketing is getting more complex everyday.

eBook: Five Ways to Be More Persuasive in the Social Media WorldOne constant of any good marketing campaign is that it has to be persuasive. Figuring out how to do this in the social media arena is a challenge that businesses have to meet if their SMM efforts are to be worth anything at all.

Social media marketing is tricky; the hard sell simply does not work. So if you can’t rely on that how can you be more persuasive? In this ebook we are going to share five great ways that you can make your social media marketing messages more persuasive and effective without coming off as unauthentic, an impression no company wants to leave.

An Oldie But a Goodie – Reciprocation

One of the oldest tricks in marketing, but still one of the most effective is taking advantage of the concept of reciprocation. That is the idea that if you give someone something – or do something for them, for nothing – and then ask that person for a favor they will be inclined to comply.

A great way to use the concept of reciprocity are content giveaways. Companies provide free video lessons, ebooks, trials of their service, all kinds of things.

In return for all these free goodies the company adds a call to action that does not sound at all hard sell or pushy. For example “Now that you have downloaded our free x please like us on Facebook; follow us on Twitter; visit our website and sign up for our newsletter.”

Many people will respond to this softer sell very well, figuring (as you want them to) well they did give me X, there’s no harm in doing Y for them.

A good example of this in action in the social media world is the file storage site Dropbox. The company gives away 2GB of cloud file storage to anyone for nothing (and that’s quite a lot of room).

In return the company asks that you spread the word about their service (which does of course have a paid option for users who need lots of storage space) through your social media accounts, providing you with a personalized link to do so. For every friend/follower/ connection of yours that signs up via your link you get 250MB more storage space, again for free. This is a great example of reciprocity in action.

… eBook Continued –  Free Download Here!

 

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12 Olympian Marketing Myths

During Ancient Greece, mythology was a religion that the Greeks used to explain baffling occurrences in their lives. If they couldn’t explain it, they’d find a supernatural reason for it. The Greeks had 12 Olympians gods that resided in Olympus, their version of heaven, and most plagues and misfortunes were attributed to these Olympian gods’ petty fights and dissatisfaction with human behavior.

eBook: 12 Olympian Marketing MythsToday, mythology has become obsolete as science has found ways to explain mysterious happenings. However, myths that have no basis still manage to creep themselves into our lives.

In the marketing industry, we’ve found that there are 12 traditional marketing strategy myths that a huge percentage of the marketing world seems to believe. Yet, these practices have no logic behind them and thus are ineffective and a waste of opportunities, resources and time. It is absolutely necessary in the world of business to make sure that all your practices are logical and effective because wasting resources and time equals loss of money.

In this e-book, we will present to you 12 popular marketing beliefs, and then we will give the real deal on each.

Now, let’s take a look at 12 of these myths.

Marketing Myth 1 image

 

Social Media is an INEFFECTIVE form of marketing as ONLY youngsters use it and youngsters DON’T BUY my service/products.

 

LOGIC

It has been found that 39% of companies who use Twitter have attracted brand new customers. Over 40% of companies who use Facebook as a marketing tool have attracted new customers as well. Companies who use social media as a marketing tool increase their
web traffic by more than 55%. Social Media is now being used by people all age groups all over the world. The percentage of Facebook users over the age of 35 is more than 40%. Over 50% of web users that use some sort of social media are between the ages of 52 to 64.

The social media explosion has become a new standard for modern times. Never has communication between people from all over the
world been so easy and efficient. The use of this type of media in the business world has caught a lot of companies off guard. Screening applicants has now taken on an entirely new approach. Most company recruiting offices- regardless of the experience of an applicant – are now thinking twice before hiring a worker who has little or no knowledge about Facebook or Twitter.

Marketing Myth 2 image

 

We can EMAIL, EMAIL and EMAIL AGAIN our prospects; we DON’T NEED anything else.

 

LOGIC

There are many tools in place, such as the G-mail priority inbox, which automatically pushes company emails to the very end of email lists. Many email ads are immediately taken for spam and never even seen by customers. Emails are deleted like wildfire. The average email expires at a rate of 25%. This does not give enough time for your company emails to grab a readers’ attention.

Oddly enough, studies have shown that the use of emails have been steadily increasing by over 59% across all age groups. However, it has been found that email users spend more time blogging and using other social media sites by as much as 3 times more.

The internet is fast-evolving and it has been changing the way we live our lives much faster than we all could have expected. As it evolves, people adapt to it, and then it all changes up again. There are indeed people who still do not have email addresses, and even those who don’t even own computers because they prefer traditional methods. However, it is crucial that companies keep up with the times and stay aware of new technologies and new ways of getting their message out or their name recognized. As emailing
slowly inches out the door, it is crucial for you as a company to become cognizant of the next best thing that has entered the scene
and make sure you are up there taking advantage of it so that you won’t be left behind by the competition.

 

… eBook Continued –  Free Download Here!

 

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Twitter Demons: The Businessperson’s Beguiling and Bedevilling Dilemma

What is Twitter? Can it help my business? How do I start?

Every good businessman knows that it’s not enough that you have a good product or service. To reel in the big bucks, you need an effective way to grab people’s attention so that they notice that you’re selling something good. This is why marketing is such a multi- billion industry.

People will invest their money in methods of reaching their audience and securing the loyalty of their clients more than anything else.

eBook - Twitter Demons: The Businessperson's Beguiling and Bedevilling DilemmaMarketing Tactics: Outbound vs. Inbound

Now, marketing experts have often relied on outbound marketing. Outbound marketing involves the traditional method of “pushing out” your message to the public using television, radio and print ads, as well as sending out direct emails to prospective clients.
While this is still a fairly effective way to get your name recognized, nowadays, its costs are starting to outnumber its benefits.

When once television was so widely watched that advertisements could reach a vast audience, nowadays, people download their favourite shows, stream them online, or use TIVO.

When once radio ads could reach listeners as they drove to and from work or as they tuned in to the radio at home, nowadays, people have MP3 players and IPOD’s where they can listen to only the music that they want to hear.

And when once emails were actually opened and read, people now have SPAM blockers so that the emails you send out to people aren’t even seen.

Inbound marketing, on the other hand, works by “pulling people in”, that is, you let people who are searching for something that you’re selling to find you. The best way to accomplish this is to set up your website in such a way that it can attract customers who use search engines. Another very effective way is to use blogs and social media to generate leads into your website. The best advantage of using inbound marketing from a business perspective is, other than its effectiveness in getting new customers, is that it costs a fraction of what you would spend using outbound marketing techniques.

Social Media Marketing

Social media is a relatively new phenomenon. Nobody ever expected that social networking sites such as Facebook and Twitter would reach the vast populations and age groups that they have. Only recently have businesses begun tapping into social media as a means of
marketing and for good reason. It has been found that companies who use social media networks as a marketing tool increase traffic into their websites by over 55%.

In this e-book, we will look into Twitter, one of the biggest social networking sites in the world, and how you can use it for your business.

What is Twitter?

Twitter is a social media that offers a micro-blogging service. This allows people to share information and updates to other people without having to write lengthy entries. Twitter is the third most popular social networking site for a reason. It offers a simple interface that’s easy to use, in which people can share information and news, and connect with like-minded people.

Why use Twitter for business?

Most users of Twitter tend to be young, educated, and tech-savvy people with money and time to spare. These users situated all around the world hit Twitter up millions of times a day. This pretty much means that Twitter can access the target market of most businesses and can do so at an outstanding rate every day.

Twitter is a great way to meet potential clients and get leads. You can use it to promote your brand and let people know what you’re all about, you can use it to interact with your client base and attend to their inquiries, and you can use it to generate leads.

 

… eBook Continued –  Free Download Here!

 

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Social Media Marketing and Branding Success Example

Podcast: Social Media Marketing and Branding Success ExampleWhat do marketing, social media, branding and real life have to do with one another? Here’s one discussion that attempts to pull it all together in 4 minutes.

 

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How to Use LinkedIn for Business

Business professionals love LinkedIn. LinkedIn was created from the ground up as a business-related networking  site and has become the de facto site for business and professional purposes – such as professional networking; joining professional, industry and special interest groups; and the pursuit of career connections, growth and opportunities.

This video will explore how to set up your LinkedIn profile, how to set up your identity and how to utilize some great LinkedIn features to begin to understand and take advantage of the potential of this great resource.

Note:  To learn more, please also check out the related content links we’ve provided below the video.

 

5 Quick Social Media Tips (Podcast)
5 Quick Social Media Tips (Podcast Transcript)
Social Media for Small Business (Podcast)
Social Media for Small Business (Podcast Transcript)
Disruptive Social Media Marketing Innovation: Good for Smaller Businesses (Podcast)
Disruptive Social Media Marketing Innovation: Good for Smaller Businesses (Podcast Transcript)
Thoughts on Social Media Branding (Podcast)
Thoughts on Social Media Branding (Podcast Transcript)

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How to Use Facebook for Business

You’ve created a Facebook Fan page for your business.  Now what?  Well, there are over 800 million members on Facebook and now is the time to take advantage of this exciting and flexible medium to build the social trust, engagement and interactivity that will put your business head and shoulders above the competition.

On this video, we’ll take a closer look on how you can create a great Facebook fan page; how to improve your page to attract more fans; and how to better interact and engage with your followers/fans.

Note:  To learn more, please also check out the related content links we’ve provided below the video. 

 

 

How to use Facebook for Business (eBook)
Facebook Content: 30+ Damn Great Ideas! (eBook)
Facebook on Steroids: Million Dollar Apps for Free! (eBook)
Facebook Insights: Marketing Stats and Demographics (eBook)
5 Ways to Generate Facebook Fans for Business (Podcast)
5 Ways to Generate Facebook Fans for Business (Podcast Transcript)
7 Common Facebook Fan Page Mistakes (Podcast)
7 Common Facebook Fan Page Mistakes (Podcast Transcript)
5 Quick Social Media Tips (Podcast)
5 Quick Social Media Tips (Podcast Transcript)
8 Simple Facebook Marketing Tips (Podcast)
8 Simple Facebook Marketing Tips (Podcast Transcript)
Disruptive Social Media Marketing Innovation: Good for Smaller Businesses (Podcast)
Disruptive Social Media Marketing Innovation: Good for Smaller Businesses (Podcast Transcript)
Thoughts on Social Media Branding (Podcast)
Thoughts on Social Media Branding (Podcast Transcript)
Social Media for Small Business (Podcast)
Social Media for Small Business (Podcast Transcript)

 

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How to Use Twitter for Business

You either already love Twitter or you’re wondering exactly what Twitter is and how can you actually utilize this social medium to promote your business, generate traffic to your website and improve your business networking.

In this video, you’ll learn the basics on signing up to Twitter; how to handle your Twitter account for business; how to get more followers; who to follow; what to tweet; and of course, how to ignite those social interactions that will increase your Twitter reputation, social relevance and business significance.

Note:  To learn more, please also check out the related content links we’ve provided below the video. 

Looking for more Twitter related content? Check these pages out!

Twitter Demons: The Businessperson’s Beguiling and Bedevilling Dilemma (eBook)
Disruptive Social Media Marketing Innovation: Good for Smaller Businesses (Podcast)
Disruptive Social Media Marketing Innovation: Good for Smaller Businesses (Podcast Transcript)
Thoughts on Social Media Branding (Podcast)
Thoughts on Social Media Branding (Podcast Transcript)
5 Quick Social Media Tips (Podcast)
5 Quick Social Media Tips (Podcast Transcript)

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