(How To Use Tumblr: A Businessperson’s Guide)
It has come to the attention of many business owners these days that their traditional styles of marketing aren’t quite as effective as they used to be. Only a decade ago, radio broadcasts, print ads and TV advertisements could reach such a wide audience that many companies would invest most of their marketing money in those mediums. People wanted to watch their favourite TV shows so they would naturally come across TV ads. People wanted to listen to new music, so they’d tune into the radio. And people wanted to read about the news or the latest articles, so they’d purchase magazines and newspapers and come across print ads.
Nowadays, with the proliferation of Ipods, internet streaming and TIVO, people are more in control of the things they read and listen to. They can skip watching commercials and skip seeing ads that they’re simply not interested in.
Marketing companies were then faced with the challenge of learning an entirely new approach to reaching their audience. They discovered that with the advent of social networking and blogging, it has become easier for people to start sharing with other people in their community information about products and services that work for them. So, instead of outbound marketing which was all about companies selling to their audience, companies are now learning to take advantage of inbound marketing, which allows people to find them instead. And there’s no better way to do this then by using social media such as Facebook, Twitter…or Tumblr.
What is Tumblr and how does it work?
Tumblr is a microblogging platform that was founded in 2007 by David Karp and has quickly risen in popularity over the years. In 2010, the Tumblr team announced that it could be accessed through Blackberry which further increased its ease of use. As of 2011, it reportedly has over 30 million users and is the first platform to host President Barak Obama’s blog.
People love Tumblr because it is an easy-to-use platform that allows users to exchange nearly any type of content such as images, texts, videos, links and audio tracks. It’s been considered as something in between Twitter and WordPress, a great blogging platform with a focus on social media. It allows users to exchange information and discoveries with like-minded people. They can choose to “follow” certain people or pages that appear in their Dashboard, and “Reblog” it to their own Tumblr feed.
Why use Tumblr for my business?
There are a ton of advantages out there for choosing Tumblr over other social media platforms. Here in this e-book, we’ll go through them one by one.
It’s simple and easy to use
Tumblr is a great platform to work with because it’s so user-friendly. You can get it up and running in no time at all, navigation is a cinch, and it’s so easy to manipulate the settings exactly to your liking. Unlike WordPress which requires a lot of work to put up, it requires very little figuring out to maintain a blog with Tumblr.
Other great related content:
Twitter Demons: The Businessperson’s Beguiling and Bedevilling Dilemma (eBook)
Amazing FREE WordPress Plugins to Supercharge Your Blog (eBook)
The Five Biggest Business Blogging Mistakes and How to Fix Them (eBook)
Best Blogging Platform: WordPress vs. Blogger (Podcast)
Best Blogging Platform: WordPress vs. Blogger (Podcast Transcript)
How to Use Twitter for Business (Video)