Twitter Demons: The Businessperson’s Beguiling and Bedevilling Dilemma

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What is Twitter? Can it help my business? How do I start?

Every good businessman knows that it’s not enough that you have a good product or service. To reel in the big bucks, you need an effective way to grab people’s attention so that they notice that you’re selling something good. This is why marketing is such a multi- billion industry.

People will invest their money in methods of reaching their audience and securing the loyalty of their clients more than anything else.

eBook - Twitter Demons: The Businessperson's Beguiling and Bedevilling DilemmaMarketing Tactics: Outbound vs. Inbound

Now, marketing experts have often relied on outbound marketing. Outbound marketing involves the traditional method of “pushing out” your message to the public using television, radio and print ads, as well as sending out direct emails to prospective clients.
While this is still a fairly effective way to get your name recognized, nowadays, its costs are starting to outnumber its benefits.

When once television was so widely watched that advertisements could reach a vast audience, nowadays, people download their favourite shows, stream them online, or use TIVO.

When once radio ads could reach listeners as they drove to and from work or as they tuned in to the radio at home, nowadays, people have MP3 players and IPOD’s where they can listen to only the music that they want to hear.

And when once emails were actually opened and read, people now have SPAM blockers so that the emails you send out to people aren’t even seen.

Inbound marketing, on the other hand, works by “pulling people in”, that is, you let people who are searching for something that you’re selling to find you. The best way to accomplish this is to set up your website in such a way that it can attract customers who use search engines. Another very effective way is to use blogs and social media to generate leads into your website. The best advantage of using inbound marketing from a business perspective is, other than its effectiveness in getting new customers, is that it costs a fraction of what you would spend using outbound marketing techniques.

Social Media Marketing

Social media is a relatively new phenomenon. Nobody ever expected that social networking sites such as Facebook and Twitter would reach the vast populations and age groups that they have. Only recently have businesses begun tapping into social media as a means of
marketing and for good reason. It has been found that companies who use social media networks as a marketing tool increase traffic into their websites by over 55%.

In this e-book, we will look into Twitter, one of the biggest social networking sites in the world, and how you can use it for your business.

What is Twitter?

Twitter is a social media that offers a micro-blogging service. This allows people to share information and updates to other people without having to write lengthy entries. Twitter is the third most popular social networking site for a reason. It offers a simple interface that’s easy to use, in which people can share information and news, and connect with like-minded people.

Why use Twitter for business?

Most users of Twitter tend to be young, educated, and tech-savvy people with money and time to spare. These users situated all around the world hit Twitter up millions of times a day. This pretty much means that Twitter can access the target market of most businesses and can do so at an outstanding rate every day.

Twitter is a great way to meet potential clients and get leads. You can use it to promote your brand and let people know what you’re all about, you can use it to interact with your client base and attend to their inquiries, and you can use it to generate leads.


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