Search Engine Optimization – SEO – can be the single most effective way to promote your business online, however small it may be. It is also one of the most cost effective. Pay per click advertising can get you a jump in the Google rankings quickly but once you stop paying your ads disappear, and if you have not made any efforts to create organic SEO you run the risk of becoming invisible to your target audience, the people who are searching Google and Bing right now for a business just like yours.
SEO, when done right, is hard work. After you have optimized your website the process isnt over. Off site SEO, which includes blogging, article creation, developing and maintaining a social media presence and deep link building are all important elements of any SEO campaign that need to be worked on constantly, which can be a difficult task for a small business owner to juggle, given everything else they have to do!
Outsourcing your SEO can solve that problem, but choose your SEO partner carefully. There are a lot of social media “gurus” out there who are really only after one thing – your money. You cannot rank on the first page of Google overnight, or in a week. And there is no magic formula for SEO that can be followed by every business. SEO best practices change all the time, because the way search engines operate changes all the time. Look for an SEO outsourcing partner who can demonstrate that they are up to date on current best practices and who wants to develop an SEO strategy with you, not for you.